Hi there! I’m Iryna Selska, a passionate Social Media Marketing Manager and Content Creator based in Manchester, UK. I help brands build cohesive identities and grow their online presence with data-driven strategies, engaging visuals, and authentic storytelling. I enjoy collaborating with influencers and crafting campaigns that resonate with audiences while delivering measurable results. I’ve led social media and content initiatives end-to-end for multiple brands, developing strategic plans, creating on-brand visuals, and optimizing content across Instagram, TikTok, and other platforms. I’m known for being creative, reliable, and hands-on, always aligning every project with the brand’s goals and audience needs.

Iryna Selska

Hi there! I’m Iryna Selska, a passionate Social Media Marketing Manager and Content Creator based in Manchester, UK. I help brands build cohesive identities and grow their online presence with data-driven strategies, engaging visuals, and authentic storytelling. I enjoy collaborating with influencers and crafting campaigns that resonate with audiences while delivering measurable results. I’ve led social media and content initiatives end-to-end for multiple brands, developing strategic plans, creating on-brand visuals, and optimizing content across Instagram, TikTok, and other platforms. I’m known for being creative, reliable, and hands-on, always aligning every project with the brand’s goals and audience needs.

Available to hire

Hi there! I’m Iryna Selska, a passionate Social Media Marketing Manager and Content Creator based in Manchester, UK. I help brands build cohesive identities and grow their online presence with data-driven strategies, engaging visuals, and authentic storytelling. I enjoy collaborating with influencers and crafting campaigns that resonate with audiences while delivering measurable results.

I’ve led social media and content initiatives end-to-end for multiple brands, developing strategic plans, creating on-brand visuals, and optimizing content across Instagram, TikTok, and other platforms. I’m known for being creative, reliable, and hands-on, always aligning every project with the brand’s goals and audience needs.

See more

Language

English
Fluent
Ukrainian
Fluent
Russian
Intermediate

Work Experience

Social Media Marketing Manager and Content Creator at Ya Dubai
May 1, 2025 - September 1, 2025
Self-employed role managing complete online presence from strategy to execution, developing cohesive brand identity across channels. Created social media strategy for Instagram and TikTok, resulting in a 20% increase in sales and 45% higher engagement rates. Coordinated content calendars and produced engaging photo and video content to drive conversions.
Social Media Marketing Manager and Content Creator at Gresham Office Furniture / Gig Pig
March 1, 2024 - February 1, 2025
Created a consistent social media calendar and led influencer collaborations to align visuals with brand goals. Optimized content for Instagram and TikTok; drove engagement and audience growth.
Social Media Content Editor (Freelance) at Freelance / Self-Employed
August 1, 2021 - August 1, 2023
Plan and execute campaigns across platforms, develop engaging social media content, and optimize copy and visuals to improve reach and performance.

Education

Bachelor's Degree at Taras Shevchenko National University of Kyiv
January 1, 2016 - January 1, 2019

Qualifications

Google Digital Marketing & E-commerce Professional Certification
January 11, 2030 - April 16, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education