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Hi there! I’m Ireland Pellegrino, a Social Media Manager with 5+ years of experience driving brand growth through content strategy, influencer marketing, paid campaigns, and cross-platform management. I currently oversee social for seven national brands at The Hillman Group, directing a $350K influencer budget, 100+ monthly content assets, and multi-platform campaigns. I specialize in content creation, data-driven insights, and viral strategies to boost engagement and growth across Instagram, TikTok, YouTube, Facebook, LinkedIn, and more.…Hi there! I’m Ireland Pellegrino, a Social Media Manager with 5+ years of experience driving brand growth through content strategy, influencer marketing, paid campaigns, and cross-platform management. I currently oversee social for seven national brands at The Hillman Group, directing a $350K influencer budget, 100+ monthly content assets, and multi-platform campaigns. I specialize in content creation, data-driven insights, and viral strategies to boost engagement and growth across Instagram, TikTok, YouTube, Facebook, LinkedIn, and more.

Ireland Pellegrino

Social Media Manager, Content Strategist, Influencer Marketing Manager, +2

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Hi there! I’m Ireland Pellegrino, a Social Media Manager with 5+ years of experience driving brand growth through content strategy, influencer marketing, paid campaigns, and cross-platform management. I currently oversee social for seven national brands at The Hillman Group, directing a $350K influencer budget, 100+ monthly content assets, and multi-platform campaigns. I specialize in content creation, data-driven insights, and viral strategies to boost engagement and growth across Instagram, TikTok, YouTube, Facebook, LinkedIn, and more.…Hi there! I’m Ireland Pellegrino, a Social Media Manager with 5+ years of experience driving brand growth through content strategy, influencer marketing, paid campaigns, and cross-platform management. I currently oversee social for seven national brands at The Hillman Group, directing a $350K influencer budget, 100+ monthly content assets, and multi-platform campaigns. I specialize in content creation, data-driven insights, and viral strategies to boost engagement and growth across Instagram, TikTok, YouTube, Facebook, LinkedIn, and more.

Available to hire

Hi there! I’m Ireland Pellegrino, a Social Media Manager with 5+ years of experience driving brand growth through content strategy, influencer marketing, paid campaigns, and cross-platform management. I currently oversee social for seven national brands at The Hillman Group, directing a $350K influencer budget, 100+ monthly content assets, and multi-platform campaigns.

I specialize in content creation, data-driven insights, and viral strategies to boost engagement and growth across Instagram, TikTok, YouTube, Facebook, LinkedIn, and more.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Manager at The Hillman Group

January 1, 2024 - Present

Oversee social for seven national brands, directing a $350K influencer budget, managing 100+ monthly content assets, and leading cross-platform campaigns. Develop and implement content strategy to drive brand growth and engagement across Instagram, TikTok, YouTube, Facebook, and LinkedIn. Track performance with KPIs and optimize campaigns to maximize reach and conversions.

Ambassador Program Development at The Hillman Group

January 1, 2025 - Present

Designed across-brand ambassador program launching in 2025, including structured deliverables, influencer tiers, and a KPI of 500K impressions and $100K Earned Media Value (EMV).