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I'm a creative professional with over 4 years of experience in content creation, brand strategy, and communications. I've worked both in-house as part of fast-paced creative teams and as a freelance content producer. With a background in producing dynamic, platform-native content for sports, travel, and lifestyle campaigns, I bring a unique mix of creativity, initiative, and hands-on project experience.…I'm a creative professional with over 4 years of experience in content creation, brand strategy, and communications. I've worked both in-house as part of fast-paced creative teams and as a freelance content producer. With a background in producing dynamic, platform-native content for sports, travel, and lifestyle campaigns, I bring a unique mix of creativity, initiative, and hands-on project experience.

Irene Gonzalez

Content Producer, Creative Producer, Content Creator, +4

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I'm a creative professional with over 4 years of experience in content creation, brand strategy, and communications. I've worked both in-house as part of fast-paced creative teams and as a freelance content producer. With a background in producing dynamic, platform-native content for sports, travel, and lifestyle campaigns, I bring a unique mix of creativity, initiative, and hands-on project experience.…I'm a creative professional with over 4 years of experience in content creation, brand strategy, and communications. I've worked both in-house as part of fast-paced creative teams and as a freelance content producer. With a background in producing dynamic, platform-native content for sports, travel, and lifestyle campaigns, I bring a unique mix of creativity, initiative, and hands-on project experience.

Available to hire

I’m a creative professional with over 4 years of experience in content creation, brand strategy, and communications. I’ve worked both in-house as part of fast-paced creative teams and as a freelance content producer.

With a background in producing dynamic, platform-native content for sports, travel, and lifestyle campaigns, I bring a unique mix of creativity, initiative, and hands-on project experience.

Skills

Adobe Lightroom

Adobe Photoshop

Copywriting

DaVinci Resolve Studio

Video Advert

Experience Level

Adobe Lightroom

Expert

Adobe Photoshop

Expert

Copywriting

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Intermediate

Work Experience

Communications & Engagement Coordinator at Atos

February 5, 2024 - February 5, 2025

- Planned, managed, and supported the redesign of communication channels for the UK&I region, including written and visual communications, while ensuring alignment with business objectives and branding, and maintaining inclusivity standards. - Explored trends and created innovative content formats, including video and interactive media, to increase engagement. - Tracked engagement metrics and optimized content accordingly. - Efforts resulted in a +20% increase in click rate and content engagement. - Communication strategy of the promotion of internal community initiatives, resulting in an increase of participation and visibility across the company. - Launched Elevate!, a mindfulness-driven engagement program to enhance employee well-being and foster stronger workplace connections.

Freelance Creative & Content Creator

February 1, 2025 - Present

Creative and performance-driven content production including shooting and editing videos and photography for clients, ensuring alignment with their brand identity and marketing goals. Managed content calendars to maintain platform alignment and timing. Handled preproduction of creative campaigns including sourcing talent and venues, storyboarding, art direction, and production. Managed social media and community to build brand presence and collaborated with creators to amplify brand voice and drive awareness.

Client Engagement Lead at Atos

September 30, 2023 - July 27, 2025

Conducted market analysis to identify trends and opportunities in the B2B private sector, focusing on the Fashion & Luxury industry. Assisted execution of paid social media and digital advertising campaigns to improve engagement and lead generation. Supported SEO and content marketing strategies to enhance brand visibility. Created ad-hoc content for newsletters and press releases aligned with brand messaging. Managed stakeholder relationships within the HMRC account, tracked commitments, organized client events, and launched educational and work experience programs. Led internal communications and diversity & inclusion campaigns to reinforce corporate social impact.

Content Producer at Lancaster University

July 31, 2022 - July 27, 2025

Photography and videography for university sports teams. Produced content and curation for Roses, the largest inter-university sports tournament in Europe, and for the National Handball Competition.

Sales & Marketing Intern (Placement) at Atos

July 31, 2021 - July 27, 2025

Gained experience in sales and marketing functions as part of internship placement, contributing to various projects and marketing activities.