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Hi, I'm Irene! I specialize in marketing and digital business, with extensive experience managing advertising campaigns, client relations, and cross-functional collaboration. My background spans working with B2B and B2C clients, especially in cosmetics, wellness, insurance, and telecom sectors. I'm passionate about using data-driven insights to optimize marketing strategies and drive results, and I enjoy tailoring campaigns to diverse international audiences. Staying updated with the latest trends and technologies in advertising is important to me, and I thrive in dynamic environments where I can contribute to innovative solutions.…Hi, I'm Irene! I specialize in marketing and digital business, with extensive experience managing advertising campaigns, client relations, and cross-functional collaboration. My background spans working with B2B and B2C clients, especially in cosmetics, wellness, insurance, and telecom sectors. I'm passionate about using data-driven insights to optimize marketing strategies and drive results, and I enjoy tailoring campaigns to diverse international audiences. Staying updated with the latest trends and technologies in advertising is important to me, and I thrive in dynamic environments where I can contribute to innovative solutions.

Irene Herrero Molina

Project Manager, Digital Marketer, Social Media Manager, +1

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Hi, I'm Irene! I specialize in marketing and digital business, with extensive experience managing advertising campaigns, client relations, and cross-functional collaboration. My background spans working with B2B and B2C clients, especially in cosmetics, wellness, insurance, and telecom sectors. I'm passionate about using data-driven insights to optimize marketing strategies and drive results, and I enjoy tailoring campaigns to diverse international audiences. Staying updated with the latest trends and technologies in advertising is important to me, and I thrive in dynamic environments where I can contribute to innovative solutions.…Hi, I'm Irene! I specialize in marketing and digital business, with extensive experience managing advertising campaigns, client relations, and cross-functional collaboration. My background spans working with B2B and B2C clients, especially in cosmetics, wellness, insurance, and telecom sectors. I'm passionate about using data-driven insights to optimize marketing strategies and drive results, and I enjoy tailoring campaigns to diverse international audiences. Staying updated with the latest trends and technologies in advertising is important to me, and I thrive in dynamic environments where I can contribute to innovative solutions.

Available to hire

Hi, I’m Irene! I specialize in marketing and digital business, with extensive experience managing advertising campaigns, client relations, and cross-functional collaboration. My background spans working with B2B and B2C clients, especially in cosmetics, wellness, insurance, and telecom sectors.

I’m passionate about using data-driven insights to optimize marketing strategies and drive results, and I enjoy tailoring campaigns to diverse international audiences. Staying updated with the latest trends and technologies in advertising is important to me, and I thrive in dynamic environments where I can contribute to innovative solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

Work Experience

Media Advertising Specialist at VML Luxembourg

January 1, 2025 - Present

Set up, monitored, and optimised Amazon advertising campaigns to increase return on ad spend and boost sales across several client accounts. Managed and optimised programmatic advertising budgets for key European markets. Conducted keyword research, competitive analysis, and market insights to inform targeting strategies and enhance campaign efficiency. Analyzed campaign data and created actionable reports to support strategic decisions. Led client-facing meetings and strategic planning sessions to ensure alignment, transparency, and performance clarity. Participated in internal training programs and stayed up-to-date with Amazon Advertising trends to improve campaign performance.

Project Manager and Consultant at Dékuple

August 31, 2024 - July 22, 2025

Designed and executed integrated 360° marketing campaigns for B2B and B2C clients, specializing in the cosmetics and wellness sector focusing on beauty, pharmacy, and insurance industries, ensuring alignment with strategic market objectives and client goals. Managed multilingual campaigns to engage diverse international audiences across multiple channels, including social media, email marketing, and online marketplaces. Collaborated with cross-functional teams, including Marketing, Product Development, Customer Service, and UX Design, to adapt product offerings based on regional trends and specificities within the cosmetics industry. Maintained direct client relationships, providing weekly reports, proposing new campaigns, and tracking progress through detailed minute-taking, aligning with the company's international sales strategy.

Marketing Specialist Loyalty at Vodafone

September 30, 2021 - July 22, 2025

Organized and managed customer-focused campaigns within the loyalty department, leveraging a consumer-driven approach. Optimized resources, including budget management and supplier negotiations, to support campaign objectives and innovation development. Conducted consumer research and analysis to identify trends and white space opportunities.

Marketing and Communication Trainee at ESADE

July 31, 2020 - July 22, 2025

Created and maintained website content for the EsadeGeo department. Organized national and international events. Planned communication campaigns and content strategy.