Your business deserves more than just being active online—it deserves content that truly connects. I help brands feel intentional through thoughtful posting, basic design, engagement support, and content strategy so your online presence works toward your business goals.

Irene Hertanto

Your business deserves more than just being active online—it deserves content that truly connects. I help brands feel intentional through thoughtful posting, basic design, engagement support, and content strategy so your online presence works toward your business goals.

Available to hire

Your business deserves more than just being active online—it deserves content that truly connects. I help brands feel intentional through thoughtful posting, basic design, engagement support, and content strategy so your online presence works toward your business goals.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Indonesian
Fluent

Work Experience

Manager - Operation at Bakmie Kalap
January 1, 2022 - January 1, 2023
Manager Operation at Bakmie Kalap
January 1, 2022 - January 1, 2023
Tenant Coordinator at Vasini Night Market
January 1, 2021 - January 1, 2021
Coordinated tenants for Vasini Night Market, supporting on-site operations and logistics related to event execution.
Short-Form Video Editor (CapCut)
January 1, 2021 - July 23, 2026
Edited and produced short videos by cutting and arranging clips, adding captions/text overlays, transitions, background music, applying color grading/visual effects, and delivering correct aspect ratio/format for TikTok/Reels/Shorts uploads.
Social Media Manager
January 1, 2021 - July 23, 2026
Edited short-form raw footage for TikTok/Reels/Shorts by adding captions/text overlays, transitions, background music, arranging clips to keep viewers hooked, applying color grading/visual effects, and repurposing long videos into short engaging content ready for upload.
Social Media Assistant
January 1, 2021 - July 23, 2026
Planned and managed full social media content including content strategy aligned to target audiences, monitored account growth/reach/engagement, stayed updated on platform trends/algorithm changes, and coordinated content from creation through publishing.
Canva Designer
January 1, 2021 - July 23, 2026
Helped manage social media accounts by creating marketing materials and designs ready to post (social media posts, stories, carousels, reel covers). Delivered consistent, modern brand visuals and supported content posting, captioning, and engagement management.
Co-owner at Knotwin Macrame Gudang Kopi Hauus.id
January 1, 2021 - January 1, 2023
Freelance Social Media Virtual Assistant
January 1, 2021 - January 1, 2026
Designed social media posts, stories, carousels, and reels; created marketing materials (flyers, e-books, media kits); managed posting; responded to comments and DMs; wrote engaging captions with CTAs; researched trending hashtags; scheduled and published content consistently; tracked basic performance and reported what worked.
Tenant Coordinator at Vasin i Night Market
January 1, 2021 - January 1, 2021
Co-owner at Knotwin Macrame
January 1, 2021 - January 1, 2022
Co-owner at Knotwin Macrame Bali
January 1, 2021 - January 1, 2022
Co-owner at Knowtwin Macrame Bali
January 1, 2015 - January 1, 2022
Co-owned and supported brand operations and online presence through event/media content coordination, graphic design, and social media content planning and posting. Produced promotional materials such as flyers, menu designs, business cards, logos, and collages, and edited reels/short-form content from client assets.
Co-owner at Knotwin Macrame Bali
January 1, 2015 - January 1, 2018

Education

Virtual Assistant (Vcad emy) at Vcad emy
January 1, 2021 - January 1, 2022

Qualifications

Bachelor of Accounting
January 11, 2030 - July 23, 2026
Course: Bucketlist bombshell (Tech & Design course)
January 11, 2030 - July 23, 2026
Bachelor of Accounting
January 1, 2015 - January 1, 2018
Tech & Design Course (certificate/course track)
January 1, 2015 - January 1, 2018
Canva (design tool proficiency / course usage)
January 11, 2030 - July 23, 2026
CapCut (short-form video editing proficiency)
January 11, 2030 - July 23, 2026
Virtual Assistant training (Vcad emy)
January 1, 2021 - January 1, 2022
Bachelor of Accounting
January 11, 2030 - July 23, 2026
Tech & Design course (Bucketlist course)
January 11, 2030 - July 23, 2026

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Consumer Goods, Other, Education
    SnugnTug Baby Blanket

    I helped with graphic design using Canva, edited videos in CapCut, and handled content posting on Instagram and TikTok.
    I also replied to DMs and comments to keep the audience engaged. The client provided all the footage, and I turned it into ready-to-post content.

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