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Hi, I’m Irene Hsu. I’m a graphic designer specializing in branding and commercial visuals that make an impact. I love turning ideas into powerful visual stories and continuously explore new techniques to stay ahead. Over the years I’ve contributed to in-house production, brand refreshes, and cross-market campaigns—from catalog design for US/Canada to digital marketing assets and packaging. I thrive in collaborative teams and enjoy translating concepts into clear, compelling visuals.…Hi, I’m Irene Hsu. I’m a graphic designer specializing in branding and commercial visuals that make an impact. I love turning ideas into powerful visual stories and continuously explore new techniques to stay ahead. Over the years I’ve contributed to in-house production, brand refreshes, and cross-market campaigns—from catalog design for US/Canada to digital marketing assets and packaging. I thrive in collaborative teams and enjoy translating concepts into clear, compelling visuals.

Hsu Yi Chen (Irene)

Graphic Designer, Brand Designer, Packaging Designer, +2

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Hi, I’m Irene Hsu. I’m a graphic designer specializing in branding and commercial visuals that make an impact. I love turning ideas into powerful visual stories and continuously explore new techniques to stay ahead. Over the years I’ve contributed to in-house production, brand refreshes, and cross-market campaigns—from catalog design for US/Canada to digital marketing assets and packaging. I thrive in collaborative teams and enjoy translating concepts into clear, compelling visuals.…Hi, I’m Irene Hsu. I’m a graphic designer specializing in branding and commercial visuals that make an impact. I love turning ideas into powerful visual stories and continuously explore new techniques to stay ahead. Over the years I’ve contributed to in-house production, brand refreshes, and cross-market campaigns—from catalog design for US/Canada to digital marketing assets and packaging. I thrive in collaborative teams and enjoy translating concepts into clear, compelling visuals.

Available to hire

Hi, I’m Irene Hsu. I’m a graphic designer specializing in branding and commercial visuals that make an impact. I love turning ideas into powerful visual stories and continuously explore new techniques to stay ahead.

Over the years I’ve contributed to in-house production, brand refreshes, and cross-market campaigns—from catalog design for US/Canada to digital marketing assets and packaging. I thrive in collaborative teams and enjoy translating concepts into clear, compelling visuals.

Skills

Illustration

Photo

Experience Level

Illustration

Expert

Photo

Expert

Language

English

Advanced

French

Intermediate

Chinese

Advanced

Work Experience

Graphic Designer at Advance Auto Parts Asia Branch

June 1, 2022 - September 1, 2025

Assisted in transitioning the Tool & Equipment catalog from outsourced to in-house production for both US and Canadian markets (English & French versions). Collaborated with the US category manager team to develop visual designs for each quarter's Tool & Equipment catalog. Integrated manufacturer-provided page designs and coordinated with the US category manager team and US marketing team for review and approval. Worked closely with the US marketing design team to define the design direction for each quarter. Designed digital marketing assets for the Pro team, including eSpots, banners, and email modules. Participated in the concept development of the Pro team's annual holiday assets. Contributed to Brand refresh and WorldPac poster creation.

Graphic Designer at 2direct Asia Ltd.

July 1, 2019 - January 1, 2022

Designed compelling product brochures to enhance brand presence and marketability. Created and executed product marketing materials, including professional product photography. Collaborated with English language specialists to refine product descriptions and marketing copy tailored for the European market. Coordinated with engineering and testing teams at German headquarters to ensure alignment on product specifications and technical accuracy. Worked closely with German design teams, providing assistance on creative projects to maintain brand coherence and visual excellence.

Graphic Designer at 2Direct Asia Ltd.

October 1, 2013 - June 1, 2018

Expert in creating impactful packaging designs and detailed product data sheets to enhance market appeal. Created and executed product marketing materials, including professional product photography. Streamlined the organization and coordination of product information to ensure accuracy before artwork creation. Collaborated with suppliers to validate and finalize packaging designs, ensuring alignment with brand guidelines and regulatory standards. Coordinated with engineering and testing teams at German headquarters to ensure alignment on product specifications and technical accuracy. Worked closely with German design teams, providing assistance on creative projects to maintain brand coherence and visual excellence.

Art Editor at NEWS12 Student Weekly

September 1, 2011 - July 1, 2013

Developed and designed engaging newspaper articles tailored for children, combining educational value with creative appeal. Edited textbooks, focusing on layout, color schemes, and story artwork to captivate target audiences. Crafted compelling cover pages and selected article visuals to maximize reader engagement. Contributed to TV program production by designing props and creating visually appealing scene layouts. Managed and created content for social media platforms, including Facebook fan pages, to increase audience interaction and brand presence. Collaborated with outsourcing artists to deliver cohesive and impactful multimedia projects.

Front Desk Specialist at Ginzeng Asian Restaurant

September 1, 2018 - June 1, 2019

Delivered excellent service by efficiently taking orders and serving food and beverages to meet customer expectations. Regularly engaged with patrons to ensure satisfaction, addressing concerns promptly to enhance their experience. Provided menu guidance by answering inquiries and offering tailored recommendations to enhance the dining experience. Prepared custom lunchboxes and spring rolls with attention to detail and adherence to order specifications. Coordinated directly with kitchen staff to accommodate special customer requests, ensuring exceptional service and satisfaction.

Face Painter/Balloon Retail Sales/Graphic Designer at Imaginelt Events

August 1, 2018 - June 1, 2019

Engaged with customers on the retail sales floor, delivering exceptional service to drive sales and enhance the shopping experience. Fostered positive guest interactions, creating a welcoming atmosphere at retail stands and events. Assisted the head of sales in ensuring a well-organized and productive retail environment, enhancing operational efficiency. Conducted face painting at major festivals, creating interactive and memorable customer experiences. Served as balloon-folding event staff, adding value to promotional activities at movie theaters. Created unique poster designs to support branding and marketing efforts for retail and events.