With over 20 years of experience as a Senior Digital Art Director, I have developed a strong ability to create engaging digital campaigns for major brands. My passion lies in collaborating with teams to effectively communicate the client's message and meet deadlines. I pride myself on leading creative projects while ensuring cohesive design and usability.…

Irene Lim

With over 20 years of experience as a Senior Digital Art Director, I have developed a strong ability to create engaging digital campaigns for major brands. My passion lies in collaborating with teams to effectively communicate the client's message and meet deadlines. I pride myself on leading creative projects while ensuring cohesive design and usability.…

Available to hire

With over 20 years of experience as a Senior Digital Art Director, I have developed a strong ability to create engaging digital campaigns for major brands. My passion lies in collaborating with teams to effectively communicate the client’s message and meet deadlines. I pride myself on leading creative projects while ensuring cohesive design and usability.

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Skills

Experience Level

Language

English
Fluent
Chinese
Fluent

Work Experience

Senior Art Director at Freelance
January 1, 2011 - October 17, 2025
Led creative strategy and developed digital campaigns for top-tier brands in different sectors. Oversaw project lifecycles from concept to execution, ensuring alignment with client goals and industry standards.
Financial Advisor at NTUC Income
January 1, 2013 - October 17, 2025
Communicated technical and complicated financial concepts in layman terms to clients. Developed financial plans based on individual client needs and goals.
Senior Art Director at Wunderman Thompson
January 1, 2011 - Present
Designed and implemented a wide range of print, integrated and digital UX/UI projects for several brand names such as SK-II, Clarins, Herbalife, Apple, PayPal, Samsung, SAP, and Microsoft. Developed the UX/UI for a client’s internal work process to streamline multiple overlaps and facilitate better collaboration between different departments.
Start-up Co-founder at Superlife Co
January 1, 2014 - January 1, 2016
Built the brand design language and developed visual content in line with the marketing strategies for consumer education and market growth.
Start-up Co-founder at Score Campus
January 1, 2012 - January 1, 2014
Built the brand design language and developed marketing strategies with collaterals to grow leads for conversions in schools and parent communities.
Financial Advisor at NTUC Income
January 1, 2011 - January 1, 2013
Communicated technical and complicated financial concepts in layman terms to the consumer. Analyzed clients' financial information to determine the strategies required to meet their financial goals.
Senior Art Director at Wunderman Thompson
January 1, 2006 - January 1, 2011
Conceptualised and developed digital campaigns for top tier brands in different sectors and across global markets. Collaborated with cross-functional teams including copywriters, developers, and project managers to ensure the delivery of high-quality work that met clients' marketing goals.
Art Director at Wunderman Singapore
January 1, 2000 - January 1, 2005
Conceptualized and implemented visually impactful print and digital campaigns for websites, mobile applications, and digital advertisements. Designed and executed visual elements such as icons, graphics, and illustrations.
Graphic Designer at Ukulele Design Consultants
January 1, 2000 - Present
Developed brand systems and logo identities for SMEs in the region. Designed a variety of print collaterals including annual reports, brochures, print advertisements, and product packaging.
Senior Art Director (freelance) at Wunderman Thompson, Leo Burnett, Publicis, Edelman, Tribal DDB, Clarins, VMLY&R, Ogilvy & Mather, Saatchi & Saatchi, Dentus X, Facebook, MRM, InForm Asia, Deloitte Digital, KPMG, 3M, MediaMonks
January 1, 2011 - Present
Designed and implemented a wide range of print, integrated and digital UX/UI strategies across various brands including PayPal, Samsung, SAP and Microsoft. Developed and created numerous digital workflows to streamline design processes. Built and led a design team to foster collaboration between various departments.
Co-founder at Superlife Co
January 1, 2014 - January 1, 2016
Built the brand design language and developed visual content in line with marketing strategies for consumer education and product growth. Developed marketing and search strategies to increase traffic and conversions on various platforms.
Co-founder at Score Campus
January 1, 2012 - January 1, 2014
Built the brand design language and developed marketing strategies with collaterals to grow leads for conversions in schools and parent communities.
Senior Art Director at Wunderman Thompson (formerly Possible Worldwide/BLUE Interactive)
January 1, 2006 - January 1, 2011
Conceptualised and developed digital campaigns for top tier brands in different sectors and across global markets. Collaborated with cross-functional teams including copywriters, developers, and project managers to ensure the delivery of high-quality work that meets clients' marketing goals.

Education

Diploma in Visual Communication at Temasek Polytechnic
January 1, 2000 - January 1, 2002
Diploma in Visual Communication at Tamesek Polytechnic
January 11, 2030 - March 30, 2026
Diploma in Visual Communication at Temasek Polytechnic
January 11, 2030 - June 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Media & Entertainment, Consumer Goods, Computers & Electronics, Government, Healthcare, Education, Non-Profit Organization, Professional Services, Travel & Hospitality, Telecommunications, Transportation & Logistics

Skills

Experience Level