I am a sponsorship, rights delivery and broadcast partner servicing specialist with extensive experience delivering commercial and media rights across UEFA and FIFA competitions. I work closely with agencies, internal stakeholders, broadcasters and rights holders to ensure contractual compliance and high-quality delivery across digital, event, branding and content touchpoints. I excel in cross-functional project management, process improvement and a coaching-led leadership style that fosters collaboration and innovation. Based in Lausanne, Switzerland (postal code 1007), I hold a Permit C and Spanish nationality, and I am open to sponsorship to continue delivering outstanding partner experiences in elite football and related media projects.

Irene Nadal

I am a sponsorship, rights delivery and broadcast partner servicing specialist with extensive experience delivering commercial and media rights across UEFA and FIFA competitions. I work closely with agencies, internal stakeholders, broadcasters and rights holders to ensure contractual compliance and high-quality delivery across digital, event, branding and content touchpoints. I excel in cross-functional project management, process improvement and a coaching-led leadership style that fosters collaboration and innovation. Based in Lausanne, Switzerland (postal code 1007), I hold a Permit C and Spanish nationality, and I am open to sponsorship to continue delivering outstanding partner experiences in elite football and related media projects.

Available to hire

I am a sponsorship, rights delivery and broadcast partner servicing specialist with extensive experience delivering commercial and media rights across UEFA and FIFA competitions. I work closely with agencies, internal stakeholders, broadcasters and rights holders to ensure contractual compliance and high-quality delivery across digital, event, branding and content touchpoints.

I excel in cross-functional project management, process improvement and a coaching-led leadership style that fosters collaboration and innovation. Based in Lausanne, Switzerland (postal code 1007), I hold a Permit C and Spanish nationality, and I am open to sponsorship to continue delivering outstanding partner experiences in elite football and related media projects.

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Experience Level

Language

English
Fluent
French
Advanced
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent

Work Experience

Broadcast Services Specialist & Additional International Programming Specialist at UEFA – Marketing Division, Media Rights & Production Services
February 1, 2022 - August 1, 2024
Delivered commercial and media rights obligations across UEFA competitions, coordinating cross-functional teams including Event Operations, Digital Content, Branding, Marketing and Agencies to ensure contractual delivery and high-quality operational execution. Key onsite leadership included EURO 2024 MD-1 coverage and News Access Programme, UEFA Super Cup 2024 as ECS Manager (team of 25+), and establishment of a centralized information hub in Teams to streamline partner servicing. Also redesigned Rate Cards & Services Guidelines, launched a unified Youth Competitions Rate Card and EURO 2024 radio chapter; supported recruitment and onboarding of 60 Broadcast Liaison Officers; acted as Broadcast Liaison Officer for seamless partner operations and flash interview coordination.
Broadcaster Servicing Manager at FIFA – Commercial Division, Broadcast Services
April 1, 2017 - October 1, 2022
Primary contact for 45 international rights holders, ensuring partner satisfaction, contractual compliance, and high-quality delivery of commercial and media rights. Managed onsite operations, accreditation, and rights delivery for FIFA Club Competitions 2017, FIFA World Cup 2018, FIFA Women’s World Cup 2019, Youth Tournaments, and FIFA World Cup 2022 preparations. Implemented internal guidelines and compliance processes, developed the Special Deals Report and related processes for the Media Rights Management platform, led the design of a customised partner booking tool, and consolidated data to support commercial strategy and partner servicing. Served as Venue Manager during tournaments, coordinating with internal stakeholders.
EURO 2016 Booking Front Office Coordinator at UEFA – Marketing Division, Media Rights & Services
May 1, 2015 - July 1, 2016
Managed 1,000+ booking requests for TV and radio partners, ensured accuracy and contractual compliance, and supported onboarding and training of 50 BLOs. Delivered onsite servicing during the EURO 2016 Final Draw in Paris, ensuring broadcaster satisfaction and smooth flash area operations.
Broadcast Operations Management & Team Lead at Mediapro Spain
August 1, 2008 - January 1, 2015
Managed HB & unilateral broadcast operations for UEFA Champions League (2009–2012), Europa League (2012–2015), and FIFA World Cup 2014. Planned and coordinated resources, logistics, and production workflows during match weeks; served as key link between production teams and stakeholders to ensure smooth event execution. Built a customised Excel-based planning tool used across divisions for feed management and distribution.

Education

Bachelor's Degree in Audiovisual Communication at Universitat Autònoma de Barcelona (UAB)
January 1, 2001 - January 1, 2001
Master in Creative Documentary at UAB
January 1, 2002 - January 1, 2002
ICF-Accredited Coaching Training – Level 1 at Crearte Coaching
January 1, 2024 - January 1, 2025

Qualifications

ICF-Accredited Coaching Training – Level 1
January 1, 2024 - January 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Other