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Hi, I’m Irene Zheng, a Senior Product Designer focused on human-centered design, UX research, and interaction design. I’ve spent 5+ years crafting user-centric solutions for SaaS, consumer mobile apps, and AI-powered platforms, helping teams ship faster and grow with clarity. My work blends research-driven strategy with cross-functional collaboration to reduce friction, improve adoption, and boost business metrics. I’m open to relocation and excited to bring thoughtful design to new challenges.…Hi, I’m Irene Zheng, a Senior Product Designer focused on human-centered design, UX research, and interaction design. I’ve spent 5+ years crafting user-centric solutions for SaaS, consumer mobile apps, and AI-powered platforms, helping teams ship faster and grow with clarity. My work blends research-driven strategy with cross-functional collaboration to reduce friction, improve adoption, and boost business metrics. I’m open to relocation and excited to bring thoughtful design to new challenges.

Irene Zheng

Product Designer, UX Designer, UI Designer, +3

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Hi, I’m Irene Zheng, a Senior Product Designer focused on human-centered design, UX research, and interaction design. I’ve spent 5+ years crafting user-centric solutions for SaaS, consumer mobile apps, and AI-powered platforms, helping teams ship faster and grow with clarity. My work blends research-driven strategy with cross-functional collaboration to reduce friction, improve adoption, and boost business metrics. I’m open to relocation and excited to bring thoughtful design to new challenges.…Hi, I’m Irene Zheng, a Senior Product Designer focused on human-centered design, UX research, and interaction design. I’ve spent 5+ years crafting user-centric solutions for SaaS, consumer mobile apps, and AI-powered platforms, helping teams ship faster and grow with clarity. My work blends research-driven strategy with cross-functional collaboration to reduce friction, improve adoption, and boost business metrics. I’m open to relocation and excited to bring thoughtful design to new challenges.

Available to hire

Hi, I’m Irene Zheng, a Senior Product Designer focused on human-centered design, UX research, and interaction design. I’ve spent 5+ years crafting user-centric solutions for SaaS, consumer mobile apps, and AI-powered platforms, helping teams ship faster and grow with clarity.

My work blends research-driven strategy with cross-functional collaboration to reduce friction, improve adoption, and boost business metrics. I’m open to relocation and excited to bring thoughtful design to new challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Designer at Dahua (Aus)

February 1, 2024 - Present

Creating visual communications and brand materials across digital and print channels to support marketing and sales initiatives. Designed brochures, flyers, banners, and social media content ensuring brand consistency and supporting business goals.

Senior Product Designer (Freelance) at Hexpresso; Zoros AI; Dahua (AU)

September 1, 2023 - October 28, 2025

Providing end-to-end product design as a Senior Product Designer (Freelance) for Hexpresso, Zoros AI, and Dahua (AU). Leading UX strategy and design execution across SaaS and AI-enabled tools to help teams accelerate delivery, improve usability, and align product vision with business goals.

Senior Product Designer (Freelance) at Hexpresso; Zoros AI; Dahua (AU)

September 1, 2023 - Present

Freelance Senior Product Designer delivering end-to-end design leadership across Hexpresso, Zoros AI, and Dahua (AU), including product strategy, UX/UI, and design systems.

Senior Product Designer (Freelance) at Hexpresso; Zoros AI; Dahua (AU)

September 1, 2023 - Present

Freelance engagements delivering design across AI-powered apps and SaaS platforms.

Senior Product Designer at Baidu

August 31, 2023 - September 29, 2025

Led product strategy and UX for Ducut (mobile video-editing app) and an internal creative-asset management system supporting multi-team workflows. Achieved 100× DAU growth in 6 months via AI-assisted editing and streamlined workflows. Reduced friction in login/content flows, increasing daily submissions by 6.3%. Introduced a cross-platform template authoring & distribution pipeline, boosting production rate by 80%.

Senior Product Designer at Baidu

August 31, 2023 - July 14, 2025

Led product design for mobile video editing app, driving user acquisition and retention through innovative features and growth optimisation. Designed breakthrough transcript-based editing feature achieving 100x DAU growth and 85% reduction in editing time, contributing to app ranking #5 in Apple's video editing category. Led cross-platform conversion initiative, reducing upload drop-off by 30% and increasing active creator rate by 3.8%. Managed a 4-person PM team implementing AI features, achieving industry-leading retention and ecosystem growth. Designed internal SaaS platform enhancing team productivity by 80% and eliminating cross-platform errors.

Senior Product Designer at Baidu

August 1, 2023 - August 1, 2023

Led product strategy and UX for the Ducut mobile video-editing app and an internal creative-asset management system, enabling cross-team collaboration and streamlined workflows. Drove measurable outcomes including 100× DAU growth in 6 months via AI-assisted editing and streamlined login/content flows; reduced friction, increasing daily submissions by 6.3%; introduced a cross-platform template authoring and distribution pipeline, boosting production rate by 80%.

Senior Product Designer at Baidu

August 1, 2023 - September 29, 2025

Led product strategy and UX for Ducut (mobile video-editing app) and an internal creative-asset management system supporting multi-team workflows. Achievements include 100× DAU growth in 6 months via AI-assisted editing and streamlined workflows; reduced friction in login/content flows, increasing daily submissions by 6.3%; introduced a cross-platform template authoring and distribution pipeline, boosting production rate by 80%.

Product Designer at ButterCam

June 30, 2021 - September 29, 2025

Owned UX/UI for 3 consumer apps within the Butter Cam product family and produced creative assets. Redesigned VIP membership for ButterCam, driving +3% subscription revenue. Built a batch-style template system and shipped video/image editing assets for BreadVlog, boosting asset adoption by 4.1%. Improved recommendation relevance and brand messaging for Kolor, raising NPS by 32.1 points.

Product Designer at Muke

June 30, 2021 - July 14, 2025

Designed key features and marketing touch points for mobile creative apps, combining product and visual design to enhance user engagement and brand growth. Delivered end-to-end UX/UI for creator tools in BreadVlog Editing App driving 30K+ organic DAU and forming core design foundation of Ducut. Built UX/UI for Kolor Color-Matching App including refined color-matching logic and custom asset libraries. Created 12+ seasonal mobile landing pages for Buttercam campaigns boosting membership subscriptions. Designed branded sticker packs and video template sets to increase in-app creative engagement.

Product Designer at ButterCam

June 1, 2021 - June 1, 2021

Owned UX/UI for three consumer apps within the Butter Cam product family and produced promotional visuals and editing templates. Redesigned VIP membership to drive +3% subscription revenue; built a batch-style template system and shipped assets for BreadVlog, boosting asset adoption by 4.1%; improved recommendation relevance and brand messaging for Kolor, lifting NPS by 32.1 points.

Product Designer at ButterCam

June 1, 2021 - September 29, 2025

Owned UX/UI for 3 consumer apps within the Butter Cam product family and produced promo visuals and editing templates. Redesigned VIP membership, driving +3% subscription revenue; built a batch-style template system and shipped video/image editing assets for BreadVlog, boosting asset adoption by 4.1%; improved recommendation relevance and brand messaging for Kolor, increasing NPS by 32.1 points.

Product Designer at Factube

December 31, 2018 - September 29, 2025

Modernised enterprise tools across fintech, travel, gaming, and CMS with a refreshed UI and streamlined flows, improving task completion and user engagement. Delivered end-to-end product design across SaaS, AI-powered apps, and marketing systems. Designed UX/UI for 2 AI-powered apps at Hexpresso, launched in 19 languages with WCAG compliance. Re-architected SaaS workflows at Zoros AI, improving usability for estimators and overall product consistency. Built modular marketing templates at Dahua, cutting production time by 40%.

UI/UX Designer at Factube

December 31, 2018 - July 14, 2025

Redesigned user interfaces for B2B and fintech products focusing on enhanced user experience and modern design systems. Revamped legacy product management system with modern, intuitive UI improving usability. Designed secure and user-friendly interface for Bitcoin token app aligning with compliance and security standards. Created web-based dice game blending realistic visual styling and fluid micro-interactions to enhance engagement.

Product Designer at Factube

December 1, 2018 - December 1, 2018

Modernised enterprise tools across fintech, travel, gaming, and CMS with refreshed UI and streamlined flows, improving task completion and user engagement. Delivered end-to-end product design across SaaS, AI-powered apps, and marketing systems. Designed UX/UI for two AI-powered apps at Hexpresso, launched in 19 languages with WCAG compliance; re-architected SaaS workflows at Zoros AI, improving usability for estimators and overall product consistency; built modular marketing templates at Dahua, cutting production time by 40%.

Product Designer at Factube

December 1, 2018 - September 29, 2025

Modernised enterprise tools across fintech, travel, gaming, and CMS with refreshed UI and streamlined flows, improving task completion and user engagement. Designed UX/UI for 2 AI-powered apps at Hexpresso (launched in 19 languages with WCAG compliance); re-architected SaaS workflows at Zoros AI to improve usability for estimators and ensure product consistency; built modular marketing templates at Dahua, reducing production time by 40%.