Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m a digital marketing and communications strategist who designs data-informed content strategies for mission-driven startups and NGOs. I translate complex social issues, research insights, and community stories into high-impact campaigns that boost engagement, visibility, and donor support. I specialize in social media strategy, campaign execution, audience research, and performance analytics, with a collaborative, cross-functional approach that delivers measurable outcomes. I’ve worked across advocacy, youth development, and social impact sectors and love turning ideas into clear, compelling narratives that align with organizational goals.…Hi, I’m a digital marketing and communications strategist who designs data-informed content strategies for mission-driven startups and NGOs. I translate complex social issues, research insights, and community stories into high-impact campaigns that boost engagement, visibility, and donor support. I specialize in social media strategy, campaign execution, audience research, and performance analytics, with a collaborative, cross-functional approach that delivers measurable outcomes. I’ve worked across advocacy, youth development, and social impact sectors and love turning ideas into clear, compelling narratives that align with organizational goals.

Ireyimika Edun

Social Media Manager, Content Creator, Copywriter, +3





Hi, I’m a digital marketing and communications strategist who designs data-informed content strategies for mission-driven startups and NGOs. I translate complex social issues, research insights, and community stories into high-impact campaigns that boost engagement, visibility, and donor support. I specialize in social media strategy, campaign execution, audience research, and performance analytics, with a collaborative, cross-functional approach that delivers measurable outcomes. I’ve worked across advocacy, youth development, and social impact sectors and love turning ideas into clear, compelling narratives that align with organizational goals.…Hi, I’m a digital marketing and communications strategist who designs data-informed content strategies for mission-driven startups and NGOs. I translate complex social issues, research insights, and community stories into high-impact campaigns that boost engagement, visibility, and donor support. I specialize in social media strategy, campaign execution, audience research, and performance analytics, with a collaborative, cross-functional approach that delivers measurable outcomes. I’ve worked across advocacy, youth development, and social impact sectors and love turning ideas into clear, compelling narratives that align with organizational goals.

Available to hire

Hi, I’m a digital marketing and communications strategist who designs data-informed content strategies for mission-driven startups and NGOs. I translate complex social issues, research insights, and community stories into high-impact campaigns that boost engagement, visibility, and donor support.

I specialize in social media strategy, campaign execution, audience research, and performance analytics, with a collaborative, cross-functional approach that delivers measurable outcomes. I’ve worked across advocacy, youth development, and social impact sectors and love turning ideas into clear, compelling narratives that align with organizational goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Yoruba

Fluent

French

Beginner

Kinyarwanda

Beginner

Haitian; Haitian Creole

Beginner

Work Experience

Marketing & Digital Engagement Lead at Humeka – Youth Mental Health NGO, Rwanda

February 1, 2025 - April 1, 2026

Developed an integrated social media strategy aligned with organizational advocacy goals and programme priorities; Led end-to-end campaign execution across Instagram, LinkedIn, TikTok, and X; Translated research, community insights, and mental health narratives into accessible, high-impact digital content for diverse audiences including donors and partners; Managed editorial calendar to ensure consistency in brand voice across platforms; Achieved 100,000+ campaign reach; Tracked KPIs and refined strategy based on performance data; Collaborated with internal teams to align communications with programme delivery and external partnerships.

Social Media Manager at Digital Realm Entertainment – Gaming Startup

October 1, 2025 - November 1, 2025

Owned social media strategy and execution, aligned content with product positioning and audience growth objectives; Developed and implemented a 3-month content strategy and launch plan, achieving over 30,000 campaign reach; Conducted competitor and audience analysis; Managed online communities (Discord, WhatsApp); Analyzed campaign performance to optimize messaging and content formats.

Marketing Apprentice at Shasha Bridge Network

March 1, 2025 - May 1, 2025

Contributed to outreach strategies targeting youth and community stakeholders; Supported development of marketing materials (digital campaigns, messaging frameworks).

Assistant Marketing Lead & Content Creator at Raise Her Voice Conference

June 1, 2024 - January 1, 2025

Led digital marketing campaigns supporting advocacy, programme visibility, and stakeholder engagement; Created marketing materials; Maintained consistent brand voice across platforms.

Social Media Strategist at Grio t Hub – Creatives Community

January 1, 2023 - July 1, 2023

Designed and implemented content strategy to strengthen brand positioning; Developed editorial calendars and storytelling frameworks for LinkedIn and Instagram; Supported visibility campaigns for creatives and community initiatives.

Content Writer at The Blue Olives - Book Club

January 1, 2023 - July 1, 2023

Produced long- and short-form content to drive engagement and community participation; Defined tone of voice and messaging strategy across platforms.

Co-Founder, Chief Project Manager, and Social Media Manager at Women Sture – Menstrual Health NGO

January 1, 2021 - December 1, 2022

Co-founded and led project management; managed social media strategy and outreach for menstrual health advocacy.

Writer & Strategic Contributor at Iustitia – Anti-Sexual Violence NGO

December 1, 2020 - December 1, 2023

Developed advocacy content addressing gender-based violence; translated policy and social issues into accessible, audience-focused narratives.