Irina Kats

Brand Modernisation: Led the redesign of the corporate website and modernised the brand identity to align with the company's evolution from a startup to a sophisticated AI-powered platform. System Integration: Contributed to a unified design system that streamlined production across digital and print touchpoints, significantly reducing design-to-dev timelines. Stakeholder Collaboration: Presented design decisions to cross-functional internal teams, incorporating feedback to align visuals with complex technical messaging. Multi-channel Engagement: Developed high-impact digital assets for web and social media that drove measurable increases in engagement across key marketing channels.

Product Strategy: Led end-to-end UX processes for diverse clients, from initial user research and information architecture to interactive wireframing and usability testing. Design Systems: Built and maintained scalable design systems and reusable component libraries in Figma, ensuring visual consistency and reducing future design debt. Data-Informed Iteration: Analyzed user behavior and heatmaps to iterate on user journeys, successfully reducing friction points and improving task success rates by up to 20%. Growth Focus: Designed responsive web interfaces and landing pages that optimize conversion paths, contributing to a significant uplift in lead generation and user retention. Technical Handoff: Collaborated with developers and SEO specialists with internal agency-style workflows to ensure seamless implementation using Figma, Framer, and Webflow.

Systematic Branding: Developed cohesive brand identity systems and visual hierarchies for digital creators, focusing on building user trust and improving conversion performance. Conversion-Driven Design: Designed and optimized content-heavy websites using no-code CMS platforms, prioritizing information architecture to drive an average 15% increase in lead conversion.