I'm a UX/UI Designer specialising in bridging the gap between user needs and business growth. My background in urban design allows me to navigate complex data to create seamless, logical user journeys for scalable digital products. I always keep my focus on "Design that Works." I don't just make things look good; I ensure they solve problems, align with technical messaging, and hit KPIs. Expertise: Figma, Framer, Webflow, Adobe Creative Suite, AI tools. Information Architecture, User Flows, Wireframing & Prototyping, Design Systems. Available for freelance collaborations and long-term partnerships.…

Irina Kats

I'm a UX/UI Designer specialising in bridging the gap between user needs and business growth. My background in urban design allows me to navigate complex data to create seamless, logical user journeys for scalable digital products. I always keep my focus on "Design that Works." I don't just make things look good; I ensure they solve problems, align with technical messaging, and hit KPIs. Expertise: Figma, Framer, Webflow, Adobe Creative Suite, AI tools. Information Architecture, User Flows, Wireframing & Prototyping, Design Systems. Available for freelance collaborations and long-term partnerships.…

Available to hire

I’m a UX/UI Designer specialising in bridging the gap between user needs and business growth.

My background in urban design allows me to navigate complex data to create seamless, logical user journeys for scalable digital products. I always keep my focus on “Design that Works.” I don’t just make things look good; I ensure they solve problems, align with technical messaging, and hit KPIs.

Expertise:
Figma, Framer, Webflow, Adobe Creative Suite, AI tools.
Information Architecture, User Flows, Wireframing & Prototyping, Design Systems.

Available for freelance collaborations and long-term partnerships.

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Language

English
Fluent
German
Advanced
Russian
Fluent

Work Experience

UX/UI Designer at Freelance (Independent Designer)
February 1, 2022 - Present
Product Strategy: Led end-to-end UX processes for diverse clients, from initial user research and information architecture to interactive wireframing and usability testing. Design Systems: Built and maintained scalable design systems and reusable component libraries in Figma, ensuring visual consistency and reducing future design debt. Data-Informed Iteration: Analyzed user behavior and heatmaps to iterate on user journeys, successfully reducing friction points and improving task success rates by up to 20%. Growth Focus: Designed responsive web interfaces and landing pages that optimize conversion paths, contributing to a significant uplift in lead generation and user retention. Technical Handoff: Collaborated with developers and SEO specialists with internal agency-style workflows to ensure seamless implementation using Figma, Framer, and Webflow.
Social Media & Visual Designer at CELUS (Munich, Germany)
March 1, 2020 - February 1, 2022
Systematic Branding: Developed cohesive brand identity systems and visual hierarchies for digital creators, focusing on building user trust and improving conversion performance. Conversion-Driven Design: Designed and optimized content-heavy websites using no-code CMS platforms, prioritizing information architecture to drive an average 15% increase in lead conversion.
Marketing Designer at CELUS (Munich, Germany)
July 1, 2024 - December 1, 2024
Brand Modernisation: Led the redesign of the corporate website and modernised the brand identity to align with the company's evolution from a startup to a sophisticated AI-powered platform. System Integration: Contributed to a unified design system that streamlined production across digital and print touchpoints, significantly reducing design-to-dev timelines. Stakeholder Collaboration: Presented design decisions to cross-functional internal teams, incorporating feedback to align visuals with complex technical messaging. Multi-channel Engagement: Developed high-impact digital assets for web and social media that drove measurable increases in engagement across key marketing channels.

Education

MS Urban Design at Politecnico di Milano
January 11, 2030 - August 1, 2022
BA Urban Design at University of Manchester
January 11, 2030 - July 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services
    paper LazyPack | Designing Trust for a Pre-Launch AI Startup in SaaS

    Landing page design & no-code development for a pre-launch AI shipping startup. The goal was to build a pre-launch landing page that makes an unknown AI product feel credible, simple, and worth waiting for – and converts skeptical visitors into waitlist signups.

    Convincing strangers to join a waitlist for a product that doesn’t exist yet is one of the hardest things a landing page can do. Here’s how design made them click anyway.

    Full case – https://www.twine.net/signin

    #ux #ui #webdesign #landingpage #figma #elementor

    paper MediVero | Bridging the Trust Gap in Healthtech through Strategic UX

    Website design concept for an AI-powered healthtech platform. The key objective was to design a website concept that makes complex AI technology feel credible, accessible, and worth a demo request – without losing the clinical authority the healthcare industry demands.

    Medical professionals don’t trust technology that makes them feel replaceable. Here’s how design turned that fear into a reason to adopt.

    Full case – https://www.twine.net/signin

    #ux #ui #ai #figma #webdesign