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I'm Irina Marazzi , a Social Media & Digital Marketing specialist based in Milan, with a strong background supporting luxury fashion and beauty brands. I combine an aesthetic, detail-driven mindset with practical campaign execution—planning content strategies, coordinating creators and partners, and ensuring every touchpoint supports awareness and engagement goals. I’ve led end-to-end digital communication projects, from coordinating multi-platform editorial calendars (posts, Reels, and stories) to monitoring KPIs and producing performance reporting to continuously improve results. I also manage logistics for shootings and campaigns, keeping timelines, resources, and stakeholders aligned so projects run smoothly and professionally.…I'm Irina Marazzi , a Social Media & Digital Marketing specialist based in Milan, with a strong background supporting luxury fashion and beauty brands. I combine an aesthetic, detail-driven mindset with practical campaign execution—planning content strategies, coordinating creators and partners, and ensuring every touchpoint supports awareness and engagement goals. I’ve led end-to-end digital communication projects, from coordinating multi-platform editorial calendars (posts, Reels, and stories) to monitoring KPIs and producing performance reporting to continuously improve results. I also manage logistics for shootings and campaigns, keeping timelines, resources, and stakeholders aligned so projects run smoothly and professionally.

Mara Zzi

Social Media Manager, Project Manager, Digital Marketer, +3

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I'm Irina Marazzi , a Social Media & Digital Marketing specialist based in Milan, with a strong background supporting luxury fashion and beauty brands. I combine an aesthetic, detail-driven mindset with practical campaign execution—planning content strategies, coordinating creators and partners, and ensuring every touchpoint supports awareness and engagement goals. I’ve led end-to-end digital communication projects, from coordinating multi-platform editorial calendars (posts, Reels, and stories) to monitoring KPIs and producing performance reporting to continuously improve results. I also manage logistics for shootings and campaigns, keeping timelines, resources, and stakeholders aligned so projects run smoothly and professionally.…I'm Irina Marazzi , a Social Media & Digital Marketing specialist based in Milan, with a strong background supporting luxury fashion and beauty brands. I combine an aesthetic, detail-driven mindset with practical campaign execution—planning content strategies, coordinating creators and partners, and ensuring every touchpoint supports awareness and engagement goals. I’ve led end-to-end digital communication projects, from coordinating multi-platform editorial calendars (posts, Reels, and stories) to monitoring KPIs and producing performance reporting to continuously improve results. I also manage logistics for shootings and campaigns, keeping timelines, resources, and stakeholders aligned so projects run smoothly and professionally.

Available to hire

I’m Irina Marazzi , a Social Media & Digital Marketing specialist based in Milan, with a strong background supporting luxury fashion and beauty brands. I combine an aesthetic, detail-driven mindset with practical campaign execution—planning content strategies, coordinating creators and partners, and ensuring every touchpoint supports awareness and engagement goals.

I’ve led end-to-end digital communication projects, from coordinating multi-platform editorial calendars (posts, Reels, and stories) to monitoring KPIs and producing performance reporting to continuously improve results. I also manage logistics for shootings and campaigns, keeping timelines, resources, and stakeholders aligned so projects run smoothly and professionally.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Italian

Fluent

Spanish; Castilian

Intermediate

French

Intermediate

Work Experience

Digital Content & Social Media Specialist / Social Media Specialist (Project Coordinator) at A gem a S.r.l

February 21, 2024 - December 20, 2024

Conceived, coordinated, and managed multi-platform editorial plans for luxury fashion and beauty brands (posts, Reels, stories), aligned with awareness and engagement targets. Monitored campaign activities, performed KPI analysis, and produced performance reports to optimize ongoing strategies, contributing to an average engagement increase of about +20% over three months. Managed end-to-end logistics for shootings and campaigns, coordinating timelines, resources, and talent while ensuring strict adherence to deadlines. Provided operational support for relationships with external partners, suppliers, and stakeholders to ensure smooth project workflows.

Influencer Marketing / Digital Content & Social Media Specialist (Project Coordination) at Cernusco sul Naviglio - Milano (Internship/experience location)

February 1, 2023 - January 1, 2024

Conceived and coordinated digital communication projects and multi-platform editorial plans (posts, Reels, stories) for luxury fashion and beauty brands, aligned with awareness and engagement objectives. Monitored campaign activity, performed KPI analysis, and prepared performance reports to optimize ongoing strategies, contributing to an average +20% engagement increase over three months. Managed end-to-end logistics for shootings and campaigns, coordinating timelines, resources, and talent while ensuring strict adherence to deadlines. Provided operational support by managing relationships with external partners, suppliers, and stakeholders to maintain seamless project workflows.

Social Media & Digital Marketing Specialist (Project Coordinator) at Cernusco sul Naviglio

February 1, 2023 - January 31, 2024

Coordinated digital communication projects and multi-platform editorial plans for luxury fashion and beauty brands. Supported performance tracking through KPI monitoring and contributed to continuous optimization of content and campaign execution aligned with brand awareness and engagement goals. Assisted with logistics for content production and supported coordination across internal teams and external stakeholders to keep timelines on track.

Digital Marketing & Social Media Specialist / Project Coordinator (Experience) at Agem a S.r.l / Isituto Marangoni (company + program context from resume)

January 1, 2021 - January 1, 2024

Supported multi-platform content planning and campaign execution for fashion/lifestyle-focused initiatives, contributing to brand awareness and engagement through consistent editorial output. Assisted with coordination across internal and external stakeholders and helped track performance to inform optimizations.