I'm a multidisciplinary creative—Art Director/Creative/Graphic & Digital product designer shaping projects from multiple angles, from strategy to art direction, from UI/UX & digital product design to graphic design & illustration, anything that thrives on visualization and creative ideas. Across client and self-initiated work, I’ve led and contributed to projects, emerging technologies and culture-forward experiments: Art Direction & Creative Direction: Led visual and creative direction, concept development, and execution across diverse projects and multi-surface campaigns. AI-driven Content & Production: Contributed to Google Gemini projects, creating AI-powered video and image content with Google Flow and Veo 3.1. Digital product & UI/UX foundations: Led experience design at biggest Georgian eCommerce and other product environments where usability and brand expression meet. Emerging formats / NFTs: Designed interface and visual assets for NFT experiences, adapting brand sensibilities to web3 interaction patterns. Visual identity & story systems: Created scalable visual identities grounded in narrative, from environmental and educational storytelling. A through-line in my work is translating strategy into immediate visual clarity: aligning core brand purpose with fast-readable design decisions, type hierarchy, interaction states, motion rhythm, color systems, so users feel what the brand stands for within seconds. What I can bring to the company: 1. Brand narratives that live from pitch deck to production build. 2. Systems thinking that keeps visual expression scalable without feeling templated. 3. Craft across Adobe, Figma, Framer… 4. Work both on idea creation or visual execution in different mediums: art direction, creative direction, strategy, digital product design, print, OOH, DOOH, graphic design, illustration, copywriting. I’d love to explore how my background could help move the work forward. With over 6 years of experience, I’m confident in my ability to lead and contribute to high-level work. Little more about me & my skills: -I can go days without sleep when I’m passionate about what I do. -I draw creative inspiration from anywhere beauty and intention exist, never limiting my references to the professional sphere, like from J Dilla’s album “Donuts”, the impact of Virgil Abloh or Kelly Wearstler… from different things I love, like movie “It’s a wonderful life”, or blurry dots you see when the sun hits your eyes. -I don’t believe in the idea of great creatives who aren’t good humans. -I think people can always tell when a story is told with a real heart and conviction and when it’s not. Just to clarify, I’m currently only available for remote work due to my location. Thank you for your time. I look forward to the possibility of meaningful work together. Warm regards, Irinka…I'm a multidisciplinary creative—Art Director/Creative/Graphic & Digital product designer shaping projects from multiple angles, from strategy to art direction, from UI/UX & digital product design to graphic design & illustration, anything that thrives on visualization and creative ideas. Across client and self-initiated work, I’ve led and contributed to projects, emerging technologies and culture-forward experiments: Art Direction & Creative Direction: Led visual and creative direction, concept development, and execution across diverse projects and multi-surface campaigns. AI-driven Content & Production: Contributed to Google Gemini projects, creating AI-powered video and image content with Google Flow and Veo 3.1. Digital product & UI/UX foundations: Led experience design at biggest Georgian eCommerce and other product environments where usability and brand expression meet. Emerging formats / NFTs: Designed interface and visual assets for NFT experiences, adapting brand sensibilities to web3 interaction patterns. Visual identity & story systems: Created scalable visual identities grounded in narrative, from environmental and educational storytelling. A through-line in my work is translating strategy into immediate visual clarity: aligning core brand purpose with fast-readable design decisions, type hierarchy, interaction states, motion rhythm, color systems, so users feel what the brand stands for within seconds. What I can bring to the company: 1. Brand narratives that live from pitch deck to production build. 2. Systems thinking that keeps visual expression scalable without feeling templated. 3. Craft across Adobe, Figma, Framer… 4. Work both on idea creation or visual execution in different mediums: art direction, creative direction, strategy, digital product design, print, OOH, DOOH, graphic design, illustration, copywriting. I’d love to explore how my background could help move the work forward. With over 6 years of experience, I’m confident in my ability to lead and contribute to high-level work. Little more about me & my skills: -I can go days without sleep when I’m passionate about what I do. -I draw creative inspiration from anywhere beauty and intention exist, never limiting my references to the professional sphere, like from J Dilla’s album “Donuts”, the impact of Virgil Abloh or Kelly Wearstler… from different things I love, like movie “It’s a wonderful life”, or blurry dots you see when the sun hits your eyes. -I don’t believe in the idea of great creatives who aren’t good humans. -I think people can always tell when a story is told with a real heart and conviction and when it’s not. Just to clarify, I’m currently only available for remote work due to my location. Thank you for your time. I look forward to the possibility of meaningful work together. Warm regards, IrinkaWWWW…