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I'm Iris Hsieh, a 0-to-1 product designer specializing in building B2B and B2C products that truly delight and engage users. I translate ambiguous problems into intuitive, human-centered experiences that feel simple and clear, balancing brand, user needs, and business goals in every solution. I thrive in fast-paced, collaborative startup environments where I partner closely with cross-functional teams to move quickly and iterate. With a background in visual design, marketing strategy, UX and UI design, I bring a holistic approach that aligns user needs with strategic business goals.…I'm Iris Hsieh, a 0-to-1 product designer specializing in building B2B and B2C products that truly delight and engage users. I translate ambiguous problems into intuitive, human-centered experiences that feel simple and clear, balancing brand, user needs, and business goals in every solution. I thrive in fast-paced, collaborative startup environments where I partner closely with cross-functional teams to move quickly and iterate. With a background in visual design, marketing strategy, UX and UI design, I bring a holistic approach that aligns user needs with strategic business goals.

Iris Hsieh

Product Designer, UX Designer, UI Designer, +2

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I'm Iris Hsieh, a 0-to-1 product designer specializing in building B2B and B2C products that truly delight and engage users. I translate ambiguous problems into intuitive, human-centered experiences that feel simple and clear, balancing brand, user needs, and business goals in every solution. I thrive in fast-paced, collaborative startup environments where I partner closely with cross-functional teams to move quickly and iterate. With a background in visual design, marketing strategy, UX and UI design, I bring a holistic approach that aligns user needs with strategic business goals.…I'm Iris Hsieh, a 0-to-1 product designer specializing in building B2B and B2C products that truly delight and engage users. I translate ambiguous problems into intuitive, human-centered experiences that feel simple and clear, balancing brand, user needs, and business goals in every solution. I thrive in fast-paced, collaborative startup environments where I partner closely with cross-functional teams to move quickly and iterate. With a background in visual design, marketing strategy, UX and UI design, I bring a holistic approach that aligns user needs with strategic business goals.

Available to hire

I’m Iris Hsieh, a 0-to-1 product designer specializing in building B2B and B2C products that truly delight and engage users. I translate ambiguous problems into intuitive, human-centered experiences that feel simple and clear, balancing brand, user needs, and business goals in every solution.

I thrive in fast-paced, collaborative startup environments where I partner closely with cross-functional teams to move quickly and iterate. With a background in visual design, marketing strategy, UX and UI design, I bring a holistic approach that aligns user needs with strategic business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Product Designer at Aerkomm inc.

March 1, 2020 - Present

Led end-to-end product design for Aerkomm, managing ideation to implementation. Launched an inflight ordering system for low-cost airlines (passenger and crew portals), modernizing the inflight ordering experience and improving operational efficiency. Established the company’s first design system, driving consistency across platforms and reducing development time by 30%. Collaborated with engineering, product, operations, and airline research teams to accelerate mobile and tablet deliveries. Conducted user research and usability testing to identify friction points and optimize workflows for crew portals and passenger flows, contributing to a 40% increase in onboard order volume.

UX/UI Designer at Citroën

September 1, 2019 - December 1, 2020

Influenced the future UX for autonomous vehicles (targeted for 2025 launch) by representing UX/UI in a PSA Peugeot Citroën sponsored project and aligning with Industrial Design and Interior Architecture. Led end-to-end design of a mobile app, including user journey mapping, wireframing, prototyping, and usability validation to ensure a seamless, intuitive experience.

Web Designer at Leading Properties, Inc

January 1, 2019 - March 1, 2020

Increased property listing engagement by 15% through user-centered wireframes highlighting key property details and improving navigation. Reduced client revision requests by 35% by delivering high-fidelity website mockups that balanced brand consistency with user needs. Shortened design-to-launch timeline by 20% by coordinating with stakeholders to prioritize requirements and ship websites that improved property conversion rates.

Visual Designer at Waker International Ad

September 1, 2015 - September 1, 2016

Drove 3 successful campaign launches by developing creative strategies addressing client objectives and audience engagement goals. Maintained 90% brand consistency across channels by designing cohesive visual assets tailored to each medium’s constraints and opportunities. Achieved positive client feedback on 85% of presentations by clearly linking design concepts to business outcomes and demonstrating projected ROI.