Available to hire
I’m a Social Media & Digital Marketing specialist with about 4.5 years of experience across agency, freelance, and in-house roles, focused on building content strategies and running performance-driven campaigns. I enjoy shaping editorial directions, turning insights into campaign concepts, and collaborating closely with creative teams to produce engaging content that matches brand goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Intermediate
Work Experience
Social Media Manager at B One Consulting (Bali)
October 1, 2025 - PresentPlanned and managed content strategy in close collaboration with the creative team. Developed paid media plans aligned with lead generation and app install objectives. Executed and optimized Meta and LinkedIn ad campaigns with CMS-integrated lead generation automation for lead gen and app install objectives. Analyzed campaign performance and delivered regular reports with actionable insights.
Strategic Planner (Freelance) at Mantappu Corp. (Jakarta)
January 1, 2025 - September 30, 2025Developed campaign concepts and pitching decks for talents under Mantappu’s management. Identified brand needs and matched talent profiles and project direction. Supported activation campaigns by shaping narratives aligned to brand objectives and audience segments. Collaborated with PR and partnership teams to translate client briefs into strategic content ideas.
Strategic Planner at Mantappu Corp. (Freelance)
January 1, 2025 - September 30, 2025Developed campaign concepts and pitching decks for talents under Mantappu’s management. Identified brand needs and aligned suitable talent profiles and project direction. Supported activation campaigns by shaping narratives that match brand objectives and audience segments. Collaborated with PR and partnership teams to translate client briefs into strategic content ideas.
Social Media Strategist at Ajita Digital Agency | PT Ajita Indonesia (Jakarta)
July 1, 2024 - December 31, 2024For Enervon Active, developed editorial plans and collateral content in collaboration with designers and video editors. Created concepts, scripts, and content reel executions with talent and videographers. Wrote copy for content and captions. Compiled monthly reports, analyzed social media growth, and prepared quarterly strategies for Enervon’s brand activities.
Social Media Strategist at Ajita Digital Agency | PT Ajita Indonesia
July 1, 2024 - December 31, 2024For Enervon Active: developed editorial plans and collateral content, working closely with graphic designers and video editors. Created concepts, scripts, and executed content reels with talent and videographers. Wrote copy for content and captions. Compiled monthly reports and analyzed social media growth. Prepared brand strategies per quarter based on Enervon activity.
Social Media Specialist at Noni Kolektiv Social Media Agency (Jakarta)
August 1, 2023 - May 31, 2024Built creative/pitch decks starting from target, communication tone, competitor analysis, content pillars, and marketing strategy. Developed and executed content plans based on content pillars across multiple clients (Polysilane, Plum & Blum, Hiboo, SkinFirst Clinic, Remingtonlights, SwissAir). Managed KOL activities for Hiboo including listing, creating SOW, and monitoring creation and execution. Wrote captions and compiled monthly reports to analyze social media growth.
Social Media Specialist at Noni Kolektiv Social Media Agency
August 1, 2023 - May 31, 2024Created and presented creative/pitch decks from target audience, communication tone, competitor analysis, content pillars, and marketing strategy. Developed and executed content plans aligned to content pillars. Managed KOL for Hiboo (listing, creating SOW, and monitoring creation/execution). Wrote content and captions based on briefs. Compiled monthly reports and analyzed social media growth for multiple brands (e.g., Polysilane, Plum & Blum, Hiboo, SkinFirst Clinic, Remingtonlights, SwissAir).
Social Media Officer / Copywriter at PT Karunia Digital Indonesia (Crea Digital Lab, Surabaya)
December 1, 2021 - March 31, 2023Compiled and analyzed monthly reports for social media growth, campaigns, and ads. Assisted social media strategists with editorial planning. Operated tools including Facebook Ads Manager, Meta Business Suite, Creator Studio, ClickUp, Notion, and Iconosquare. Supported social media setup and project execution for client campaigns, including HWT Gold (Mencari Diva 2022) and Frozz (Daebak 2023).
Social Media Officer / Copywriter at PT Karunia Digital Indonesia (Crea Digital Lab)
December 1, 2021 - March 31, 2023Compiled and analyzed monthly reports for social media growth, campaigns, and ads. Assisted social media strategists in preparing editorial plans. Operated tools such as Facebook Ads Manager, Meta Business Suite, Creator Studio, ClickUp, Notion, and Iconosquare. Supported setup and running of social media brands/projects with the team on client campaigns (including HWT Gold Mencari Diva 2022 and Frozz Daebak 2023).
Intern (Communication and Legal Section) at PT Angkasa Pura 1 Yogyakarta (Persero) - Adisutjipto Airport
July 1, 2018 - September 30, 2018Handled media monitoring and news archive management. Supported media relations and press releases. Assisted with content preparation for the institution’s social media channels.
Adisutjipto Airport Intern (Communication and Legal Section) at PT. Angkasa Pura 1 Yogyakarta (Persero)
July 1, 2018 - September 30, 2018Handled media monitoring and news archive management for the institution. Supported media relations and press releases. Assisted in preparing content for the institution’s social media.
Education
Bachelor's degree (S1) Communication Science at Sebelas Maret University
January 11, 2030 - September 24, 2026Bachelor’s Degree (S1) Communication Science at Sebelas Maret University
January 11, 2030 - September 24, 2026Digital Marketing Fullstack Intensive Bootcamp (MySkill) at MySkill Digital Marketing Fullstack Intensive Bootcamp
June 1, 2023 - July 21, 2023Business Development Fullstack Intensive Bootcamp (Tempat Belajar) at Tempat Belajar
December 1, 2024 - February 28, 2025Qualifications
Business Development Fullstack Intensive Bootcamp (Tempat Belajar)
December 1, 2024 - March 31, 2025Digital Marketing Fullstack Intensive Bootcamp (MySkill Digital Marketing)
June 1, 2023 - July 21, 2023Certificate of Completion - Business Development Fullstack Intensive Bootcamp (Tempat Belajar)
December 1, 2024 - March 1, 2025Certificate of Completion - Digital Marketing Fullstack Intensive Bootcamp (MySkill) - Batch 19
June 1, 2023 - July 21, 2023Industry Experience
Media & Entertainment, Professional Services, Education, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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