Available to hire
Hi, I’m Iro Giannakopoulou, a freelance graphic designer and visual merchandiser based in Halandri, Attica, Greece. With over 20 years of experience in graphic design and visual merchandising, I’ve honed the ability to create visually appealing and effective designs across multiple media. I lead creative projects with a focus on innovation, quality, and timely delivery, working closely with partners to translate vision into impactful visuals.
My passion for innovative styling drives me to brainstorm new concepts and stay ahead of current and emerging trends. I bring a well-rounded understanding of the industry, strong professional discipline, and a collaborative mindset to every engagement, ensuring commercially viable outcomes and a compelling customer experience. I’m eager to discuss how we can collaborate to bring your projects to life and am available for an interview at your earliest convenience.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Greek, Modern
Fluent
English
Advanced
French
Advanced
Spanish; Castilian
Intermediate
Work Experience
Founder at Iro Giannakopoulou Creative Studio
September 1, 2020 - PresentFounded and led a creative studio supporting a wide range of clients with branding, visual identity, promotional graphics and content design across print and digital formats. Managed design projects end to end, coordinated with cross-functional teams and delivered brand-aligned outcomes under tight timelines. Integrated easily in team-based environments to thrive on creative collaboration.
Creative & Visual Merchandising Manager at Folli Follie Group
September 1, 2020 - August 7, 2025Oversaw and managed the creative process of projects from concept to completion, coordinating with designers, marketing, and brand teams. Supervised design teams, provided feedback, and monitored design quality. Collaborated with retail, product & HR teams to align store design, staff training, and brand messaging. Developed and implemented seasonal merchandising strategy across multiple global markets. Collaborated with architects on new store concepts and supervised new store openings with travel responsibilities across Europe, America, and Middle East. Delivered training sessions globally on brand presentation, client experience, and visual storytelling. Provided structured feedback to regional managers based on store visits and training outcomes and identified coaching needs.
Junior Visual Merchandiser at Folli Follie Group
September 1, 2005 - August 7, 2025Created, updated and supervised implementation of visual merchandising guidelines with training for staff. Ensured store and VM standards were met and improved. Implemented seasonal and promotional POS and visual displays. Traveled for new store openings and team training across multiple regions. Maintained stores' archive including layouts, photos and fixtures. Developed layouts for catalogues and editorial marketing material with Marketing Department. Organized fashion events, exhibitions and other promotional events. Created concepts for still life shooting. Created all graphic material for special layouts and coordinated production and implementation of graphic/decorative materials in stores. Developed VM solutions for new product arrivals and stock materials.
Founder - Creative Director at All That Silk
February 1, 2023 - PresentDesign & production of silk scarves & accessories
Founder - Creative Director at All That Silk
February 1, 2023 - PresentLeading a creative studio, managing graphic design and branding projects. Overseeing the development and execution of innovative design concepts and ensuring high-quality deliverables for diverse clients.
Creative Studio Lead at Creative Studio / www.irogiannakopoulou.com
September 1, 2020 - PresentManaging visual merchandising services, interior design consultancy, branding services, and graphic design projects for clients. Providing innovative styling concepts and ensuring attractive commercial visual solutions.
Creative & Visual Merchandising Manager at Folli Follie Group, Athens, Greece
September 1, 2020 - August 18, 2025Supervised creative projects from concept to completion coordinating designers, marketing, and brand teams. Developed and implemented seasonal merchandising strategies across multiple international markets and managed new store openings and team training. Collaborated with architects on store concepts and promotional strategies. Maintained daily communication with global partners ensuring commercial viability and exciting customer experiences.
Junior Visual Merchandiser at Folli Follie Group, Athens, Greece
September 1, 2005 - August 18, 2025Created and supervised visual merchandising guidelines and training for staff across stores. Implemented seasonal promotional displays and managed ordering and dispatch of visual merchandising materials worldwide. Developed layouts for catalogues and editorial marketing materials.
Founder - Creative Director at All That Silk
February 1, 2023 - PresentFounder and Creative Director of All That Silk since February 2023. Leading creative studio activities including graphic design, visual merchandising, and interior design consultancy. Managing branding services and creative projects to deliver visually compelling and innovative solutions.
Creative Studio Director at Own Studio (irogiannakopoulou.com)
September 1, 2020 - PresentProviding freelance graphic design, visual merchandising, and interior design consultancy services. Creating graphic materials, styling projects, and managing client collaborations to bring innovative concepts to life.
Creative & Visual Merchandising Manager at Folli Follie Group, Athens, Greece
September 1, 2020 - August 18, 2025Managed the creative process of projects from concept to completion, coordinating with design, marketing, and brand teams. Supervised design teams and ensured the quality of visual outputs. Developed and implemented seasonal merchandising strategies across Europe, Asia, South Africa, USA, and the Middle East. Collaborated with architects on store concepts and supervised new store openings and team training. Liaised with cross-functional teams to develop key promotional and visual strategies to ensure commercial viability and exciting customer store experiences. Organized fashion and promotional events and created graphic materials for special layouts.
Junior Visual Merchandiser at Folli Follie Group, Athens, Greece
September 1, 2005 - August 18, 2025Created, updated, and supervised implementation of all visual merchandising guidelines. Trained store staff and ensured standards were met and improved across all stores. Implemented seasonal and promotional displays. Managed ordering and dispatch of visual merchandising consumables and materials worldwide. Maintained store archives including layouts, photos, and fixtures. Developed layouts for catalogues and other editorial marketing purposes in collaboration with Marketing department.
Founder - Creative Director at Creative Studio
February 1, 2023 - PresentFounded and leads a creative studio, providing branding, graphic design and visual concepts. Oversees project delivery, client communications, and studio operations. Website: www.irogiannakopoulou.com
Freelance Visual Merchandiser / Interior Design Consultant / Branding Services / Graphic Design at Self-Employed
September 1, 2020 - PresentFreelance visual merchandising, interior design consultation, branding services and graphic design. Develops concepts, layouts and visual assets; collaborates with clients; travels for store openings and promotional events.
Visual Merchandiser at Folli Follie Group
September 1, 2020 - September 13, 2025Overseeing and managing the creative process of projects, from concept to completion; coordinating with designers, marketing and brand teams; liaising with cross‑functional teams; developing seasonal merchandising strategies for Europe, Asia, South Africa, US and Middle East; organizing fashion events and store promotions; developing catalog and editorial layouts; production coordination and store openings.
Junior Visual Merchandiser at Folli Follie Group
September 1, 2005 - September 13, 2025Assisted in visual merchandising, store displays, signage and promotions; supported catalog layouts and events; contributed to product launches.
Founder & Creative Director at All That Silk Creative Studio
February 1, 2023 - PresentFounder and Creative Director responsible for setting studio vision, driving branding and graphic design initiatives, and delivering concept-to-execution visuals. Portfolio includes branding, packaging, promotional materials, and client collaboration across media.
Visual Merchandiser / Freelance Consultant at Self-Employed / Freelance
September 1, 2020 - PresentSept 2020 – Present: Visual Merchandising Services, Interior Design Consulting, Branding Services, and Graphic Design for various clients. Focus on concept development, display strategy, and cohesive brand storytelling.
Creative & Visual Merchandising Manager at Folli Follie Group
September 1, 2020 - September 13, 2025Overseeing and managing the creative process from concept to completion; coordinating with designers, marketing and brand teams; supervising the design team; developing seasonal merchandising strategy for Europe, Asia, South Africa, US and the Middle East; organizing store openings and events; ensuring commercial viability and exciting customer experience; ongoing liaison with cross-functional teams.
Visual Merchandiser at Folli Follie Group
September 1, 2005 - September 13, 2025Creating, updating and supervising visual merchandising guidelines across stores; travel for new store openings and training; collaborating with architects for store conceptions and executions; leading seasonal merchandising strategies.
Education
Certificate in Interior Design & Decoration at Institute Xini
October 1, 1998 - June 1, 2000Linear & Freehand Design at Institute of Arts PLAKA
October 1, 1996 - June 1, 1998Certificate in Interior Design & Decoration at Institute Xini
October 1, 1998 - June 1, 2000Course in Linear & Freehand Design at Institute of Arts Plaka
October 1, 1996 - June 1, 1998Agile Leader Training Certificate at University of Colorado
January 1, 2021 - August 18, 2025Agile Leadership Certificate at University of Colorado
January 1, 2021 - August 18, 2025The Strategy of Content Marketing Certificate at University of California, Davis
December 1, 2020 - August 18, 2025Sustainable Fashion Certificate at Copenhagen Business School
April 1, 2020 - August 18, 2025Management of Fashion and Luxury Companies Certificate at Università Bocconi
December 1, 2016 - August 18, 2025Marketing in a Digital World Certificate at University of Illinois at Urbana-Champaign
December 1, 2016 - August 18, 2025Certificate at University of Colorado (via Coursera)
January 1, 2021 - January 1, 2021Certificate at University of California, Davis (via Coursera)
December 1, 2020 - December 1, 2020Certificate at Copenhagen Business School (via Coursera)
April 1, 2020 - April 1, 2020Certificate at Università Bocconi (via Coursera)
December 1, 2016 - December 1, 2016Certificate at University of Illinois at Urbana-Champaign (via Coursera)
December 1, 2016 - December 1, 2016Certificate in Interior Design & Decoration at Institute Xini
October 1, 1998 - June 1, 2000Linear & Freehand Design at Institute of Arts PLAKA
October 1, 1996 - June 1, 1998Interior Design & Decoration at Institute Xini
October 1, 1998 - June 1, 2000Linear & Freehand Design at Institute PLAKA
October 1, 1996 - June 1, 1998Agile Leadership Certificate at Coursera (University of Colorado)
January 1, 2021 - January 1, 2021Content Marketing Strategy at Coursera (University of California, Davis)
December 1, 2020 - December 1, 2020Sustainable Fashion at Copenhagen Business School / Coursera
April 1, 2020 - April 1, 2020Marketing in a Digital World at University of Illinois at Urbana-Champaign / Coursera
December 1, 2016 - December 1, 2016Management of Fashion and Luxury Companies at Università Bocconi
December 1, 2016 - December 1, 2016Agile Leadership Certificate at University of Colorado (Coursera)
January 1, 2021 - January 1, 2021Strategy of Content Marketing Certificate at University of California, Davis (Coursera)
December 1, 2020 - December 1, 2020Sustainable Fashion at Copenhagen Business School (Coursera)
April 1, 2020 - April 1, 2020Management of Fashion and Luxury Companies at Università Bocconi
December 1, 2016 - December 1, 2016Marketing in a Digital World at University of Illinois at Urbana-Champaign (Coursera)
December 1, 2016 - December 1, 2016Interior Design & Decoration at Institute Xini
October 1, 1998 - June 1, 2000Linear & Freehand Design at Institute PLAKA
October 1, 1996 - June 1, 1998Qualifications
Agile Leadership
January 1, 2021 - August 7, 2025The Strategy of Content Marketing
December 1, 2020 - August 7, 2025Sustainable Fashion
April 1, 2020 - August 7, 2025Management of Fashion and Luxury Companies
December 1, 2016 - August 7, 2025Marketing in a Digital World
December 1, 2016 - August 7, 2025Agile Leader Training - University of Colorado via Coursera
January 1, 2021 - August 7, 2025Agile Leadership - University of Colorado via Coursera
January 1, 2021 - August 7, 2025The Strategy of Content Marketing - University of California, Davis via Coursera
December 1, 2020 - August 7, 2025Sustainable Fashion - Copenhagen Business School via Coursera
April 1, 2020 - August 7, 2025Management of Fashion and Luxury Companies - Università Bocconi via Coursera
December 1, 2016 - August 7, 2025Marketing in a Digital World - University of Illinois at Urbana-Champaign via Coursera
December 1, 2016 - August 7, 2025Agile Leader Training Certificate
January 1, 2021 - August 18, 2025Agile Leadership Certificate
January 1, 2021 - August 18, 2025The Strategy of Content Marketing Certificate
December 1, 2020 - August 18, 2025Sustainable Fashion Certificate
April 1, 2020 - August 18, 2025Management of Fashion and Luxury Companies Certificate
December 1, 2016 - August 18, 2025Marketing in a Digital World Certificate
December 1, 2016 - August 18, 2025Agile Leader Training Certificate by University of Colorado (Coursera)
January 1, 2021 - August 18, 2025Agile Leadership Certificate by University of Colorado (Coursera)
January 1, 2021 - August 18, 2025The Strategy of Content Marketing Certificate by University of California, Davis (Coursera)
December 1, 2020 - August 18, 2025Sustainable Fashion Certificate by Copenhagen Business School (Coursera)
April 1, 2020 - August 18, 2025Management of Fashion and Luxury Companies Certificate by Università Bocconi (Coursera)
December 1, 2016 - August 18, 2025Marketing in a Digital World Certificate by University of Illinois at Urbana-Champaign (Coursera)
December 1, 2016 - August 18, 2025Certificate in Interior Design & Decoration
October 1, 1998 - June 1, 2000Agile Leadership Certificate
January 1, 2021 - January 1, 2021Content Marketing Strategy
December 1, 2020 - December 1, 2020Sustainable Fashion
April 1, 2020 - April 1, 2020Marketing in a Digital World
December 1, 2016 - December 1, 2016Management of Fashion and Luxury Companies
December 1, 2016 - December 1, 2016Interior Design & Decoration Certificate
October 1, 1998 - June 1, 2000Linear & Freehand Design Certificate
October 1, 1996 - June 1, 1998Agile Leadership Certificate
January 1, 2021 - January 1, 2021Strategy of Content Marketing Certificate
December 1, 2020 - December 1, 2020Sustainable Fashion
April 1, 2020 - April 1, 2020Management of Fashion and Luxury Companies
December 1, 2016 - December 1, 2016Marketing in a Digital World
December 1, 2016 - December 1, 2016Interior Design & Decoration
October 1, 1998 - June 1, 2000Linear & Freehand Design
October 1, 1996 - June 1, 1998Industry Experience
Consumer Goods, Education, Retail, Professional Services, Travel & Hospitality, Non-Profit Organization, Media & Entertainment, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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