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With over a decade of experience in social media, marketing, PR and communications, I specialise in transforming brands into conversations and ideas into impactful experiences. A creative at heart, I’ve worked across diverse industries including healthcare, financial services, technology, real estate and F&B, crafting authentic narratives that resonate with audiences. Backed by a degree in International Business & Public Relations my expertise spans communications, creative direction, production, social media, PR, and events, with a focus on aligning creativity and strategy. I’ve collaborated with global brands such as Disney, National Geographic, Paralympics Association and Real Madrid F.C, shaping brand voices and driving engagement. I thrive at the intersection of creativity and strategy, crafting campaigns that stand out and resonate.…With over a decade of experience in social media, marketing, PR and communications, I specialise in transforming brands into conversations and ideas into impactful experiences. A creative at heart, I’ve worked across diverse industries including healthcare, financial services, technology, real estate and F&B, crafting authentic narratives that resonate with audiences. Backed by a degree in International Business & Public Relations my expertise spans communications, creative direction, production, social media, PR, and events, with a focus on aligning creativity and strategy. I’ve collaborated with global brands such as Disney, National Geographic, Paralympics Association and Real Madrid F.C, shaping brand voices and driving engagement. I thrive at the intersection of creativity and strategy, crafting campaigns that stand out and resonate.

Irsah Shah

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +4

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With over a decade of experience in social media, marketing, PR and communications, I specialise in transforming brands into conversations and ideas into impactful experiences. A creative at heart, I’ve worked across diverse industries including healthcare, financial services, technology, real estate and F&B, crafting authentic narratives that resonate with audiences. Backed by a degree in International Business & Public Relations my expertise spans communications, creative direction, production, social media, PR, and events, with a focus on aligning creativity and strategy. I’ve collaborated with global brands such as Disney, National Geographic, Paralympics Association and Real Madrid F.C, shaping brand voices and driving engagement. I thrive at the intersection of creativity and strategy, crafting campaigns that stand out and resonate.…With over a decade of experience in social media, marketing, PR and communications, I specialise in transforming brands into conversations and ideas into impactful experiences. A creative at heart, I’ve worked across diverse industries including healthcare, financial services, technology, real estate and F&B, crafting authentic narratives that resonate with audiences. Backed by a degree in International Business & Public Relations my expertise spans communications, creative direction, production, social media, PR, and events, with a focus on aligning creativity and strategy. I’ve collaborated with global brands such as Disney, National Geographic, Paralympics Association and Real Madrid F.C, shaping brand voices and driving engagement. I thrive at the intersection of creativity and strategy, crafting campaigns that stand out and resonate.

Available to hire

With over a decade of experience in social media, marketing, PR and communications, I specialise in transforming brands into conversations and ideas into impactful experiences. A creative at heart, I’ve worked
across diverse industries including healthcare, financial services, technology, real estate and F&B, crafting authentic narratives that resonate with audiences.

Backed by a degree in International Business & Public Relations my expertise spans communications, creative direction, production, social media, PR, and events, with a focus on aligning creativity and strategy.

I’ve collaborated with global brands such as Disney, National Geographic, Paralympics Association and Real Madrid F.C, shaping brand voices and driving engagement. I thrive at the intersection of creativity and strategy, crafting campaigns that stand out and resonate.

Skills

Copywriting

Branding

SEO

Experience Level

Copywriting

Expert

Branding

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Senior Social Media Manager at GoCardless

November 1, 2025 - Present

Reporting to the Customer Acquisition Director; developing and launching GoCardless’ first ever social media strategy and community engagement across LinkedIn, Instagram and Facebook, driving a 38% increase in Instagram impressions in the first month; ensuring the strategy aligns with wider business objectives. Owning and optimising multi‑channel content with consistently high engagement, resulting in a month‑on‑month lift on LinkedIn. Monitoring social media KPIs and ROI to drive data‑driven campaign adjustments. Building an integrated social media plan for sponsorship and affiliate brands, increasing brand mentions across LinkedIn and Instagram by 56% in three months.

Global Social & Content Lead at Bupa Group

October 1, 2022 - October 1, 2025

Reporting to the Global Brand Director; developed and implemented the Group's digital communications and social media content strategy, driving a 294% year‑over‑year increase in TikTok engagement and a 48% rise in overall social interactions. Acted as trusted advisor for the social presence of the Group CEO and executive leaders, shaping external profiles and narrative. Led in‑house content team and coordinated with agency partners to deliver campaigns reaching over 35 million global customers; directed paid, organic and influencer campaigns, achieving a 23% increase in website traffic and a 16% improvement in positive sentiment while meeting budgets. Built a global network of digital teams, standardising processes to improve campaign efficiency by 30% and maintain brand consistency across four global regions. Implemented reputational and crisis communication strategies, reducing negative sentiment by 25%.

Social & Content Manager at Bupa Group

February 1, 2020 - October 1, 2022

Reporting to the Group Brand Strategy Lead; project managing brand and social media campaigns from ideation to evaluation, coordinating with internal and external stakeholders to deliver compelling content aligned with global strategy and budgets. Copywriting for social media, website and press releases; producing press pitches for high‑profile opportunities (Forbes, BBC, Sky) and maintaining media relationships to enhance brand reputation. Supporting planning and execution of brand events for B2B and B2C audiences; coordinating with agencies and internal teams to ensure smooth delivery. Managed global brand partnerships including Real Madrid C.F, British Vogue, British Paralympics Association and NatGeo.

Senior Marketing & PR Executive at Bupa UK

September 1, 2019 - February 1, 2020

Reporting to the Regional Marketing Director; creating and delivering integrated marketing plans across care services sectors through traditional and digital channels. Measured success against KPIs and budgets; oversaw email marketing and PR campaigns to boost brand visibility and secure national media coverage. Participated in quarterly and annual planning with the leadership team to shape the marketing roadmap.

Marketing & Events Co-ordinator at Trust Inns

February 1, 2018 - September 1, 2019

Responsible for day‑to‑day marketing activities; collaborated with creative agencies to produce printed literature and promotional campaigns; managed end‑to‑end events from concept to completion, including logistics, vendors and budgets; coordinated marketing efforts and post‑event evaluations for continuous improvement. Tracked performance against KPIs and managed the annual budget.

Product Marketing Assistant at Advanced Technology

July 1, 2016 - December 1, 2017

Details available upon request.

Intern (Part Time) at Kenyon Fraser (Now Kenyons)

September 1, 2014 - July 1, 2015

Details available upon request.