I am a brand identity designer with a Master's in Marketing and a strong background in managing Google Ads campaigns across multiple European markets.
I am a brand identity designer with a Master’s in Marketing and a strong background in managing Google Ads campaigns across multiple European markets. My passion is creating brands that look good and perform well, as I fully understand both the aesthetic and strategic sides of branding.
SOLMI is a premium candle brand inspired by light as a personal ritual. The name merges “sol” (sun) with “me”, reflecting the idea of warmth turned inward.
Scope of work: logo design, typography system, label design, and full packaging for a product line. The visual identity balances warmth and minimalism to position the brand in the premium segment.
Tools: Adobe Illustrator, InDesign, Photoshop.
Freelance graphic designer sourcing clients independently and managing collaborations directly. Developed logo, packaging, and visual identity systems for small business clients, and created social media graphics for Instagram and Facebook campaigns.
Supported advertisers as a Strategic Account Manager on the Google Ads project, helping them effectively launch and optimize campaigns for growth. Managed a quarterly portfolio of ~200 new advertisers across multiple markets and delivered onboarding and training.
Supported advertisers as a Strategic Account Manager on the Google Ads project (on behalf of Google), helping them effectively launch and optimize Google Ads campaigns for growth.
School of t he Ar t Institute of C hicago (SAIC)
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