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I’m Isabela Rodrigues, a design, art direction, UX/UI and marketing professional with 6+ years of experience building consistent brand communication and user-centered digital experiences. I enjoy turning strategy and research into clear visual identities, campaigns, and interfaces. I work as a freelance designer and marketing/branding specialist, creating logos, print materials, website layouts, social media content, and motion-driven assets—while also using analytics and ad platforms to improve performance and positioning.…I’m Isabela Rodrigues, a design, art direction, UX/UI and marketing professional with 6+ years of experience building consistent brand communication and user-centered digital experiences. I enjoy turning strategy and research into clear visual identities, campaigns, and interfaces. I work as a freelance designer and marketing/branding specialist, creating logos, print materials, website layouts, social media content, and motion-driven assets—while also using analytics and ad platforms to improve performance and positioning.

Isabela Rodrigues

Marketing Analyst, Art Director, Designer, +2

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I’m Isabela Rodrigues, a design, art direction, UX/UI and marketing professional with 6+ years of experience building consistent brand communication and user-centered digital experiences. I enjoy turning strategy and research into clear visual identities, campaigns, and interfaces. I work as a freelance designer and marketing/branding specialist, creating logos, print materials, website layouts, social media content, and motion-driven assets—while also using analytics and ad platforms to improve performance and positioning.…I’m Isabela Rodrigues, a design, art direction, UX/UI and marketing professional with 6+ years of experience building consistent brand communication and user-centered digital experiences. I enjoy turning strategy and research into clear visual identities, campaigns, and interfaces. I work as a freelance designer and marketing/branding specialist, creating logos, print materials, website layouts, social media content, and motion-driven assets—while also using analytics and ad platforms to improve performance and positioning.

Available to hire

I’m Isabela Rodrigues, a design, art direction, UX/UI and marketing professional with 6+ years of experience building consistent brand communication and user-centered digital experiences. I enjoy turning strategy and research into clear visual identities, campaigns, and interfaces.

I work as a freelance designer and marketing/branding specialist, creating logos, print materials, website layouts, social media content, and motion-driven assets—while also using analytics and ad platforms to improve performance and positioning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Beginner

French

Beginner

Work Experience

Mid-Level Marketing Analyst | Design & Branding at MS Empreendimentos

July 1, 2026 - Present

Develop and maintain brand communication consistency across strategic planning, institutional collateral, sales materials, and internal marketing. Manage brand identity guidelines, brandbooks, and visual standards for real estate developments. Lead creative direction for real estate launches, including naming, visual identity, market positioning, and promotional campaigns. Produce content for digital channels (social media, landing pages, ads, email marketing) and coordinate internal communications (endomarketing). Conduct market research and benchmarking to refine positioning for new development projects.

Marketing Analyst | Design & Branding at MS Empreendimentos

March 1, 2025 - October 1, 2025

Marketing analyst role focused on design and brand-related support, contributing to brand communication and marketing activities within the company’s development context.

Marketing Analyst | Designer at SMX Logistics (ES One Participações)

April 1, 2023 - April 1, 2024

Developed graphic design and marketing assets (online and offline) for corporate holding companies including SMX Logistics, Plann Empreendimentos, Pizza Bis, Instituto SMX, Saff Transportes, and Logz.

Designer | Creative Assistant at Unimed Litoral

September 1, 2022 - April 1, 2023

Created social media assets, internal communication materials, and physical signage (facades, plaques, decals). Filmed and edited video content for internal training and external outreach. Used JIRA for agile task and workflow management.

Designer | Marketing Assistant at Agro Competence

March 1, 2022 - September 1, 2022

Designed promotional product folders, business cards, corporate TV content, and internal marketing assets. Used TOTVS/Protheus ERP.

Marketing Assistant at Rech November

November 1, 2020 - September 1, 2022

Managed social media posts, corporate TV digital signage, internal communication collateral, and sales folders.

Marketing Intern at OPF LATAM

July 1, 2020 - November 1, 2020

Created social media content and print materials, produced product brochures, and maintained the company website using WordPress/Elementor.

Logistics Assistant at Lojas Marisa

October 1, 2019 - July 1, 2020

Supported logistics operations as an apprentice position prior to later marketing/design roles.

Art Director & Freelance Designer at Oficina 720

March 1, 2019 - Present

Collaborate with clients across different sectors to design logos, print materials, website layouts, and social media content. Use Adobe Creative Cloud tools for visual branding, motion design, and 3D rendering. Perform analytics using Google Analytics and manage online advertising campaigns via Google Ads. Key clients include Fiorini Comércio Exterior, Echosis Caçador, Clínica Amorizar, Cadillac City Café, and Projeto RUMO.

Apprentice at Lear Corporation

July 1, 2018 - October 1, 2019

Apprenticeship role in Santa Catarina prior to later marketing and design positions.