Isabel Alonso

Marketing strategist and market intelligence consultant specialized in helping companies transform complex ideas into viable, scalable market strategies.

My work focuses on understanding how markets actually perceive products, technologies, and brands, combining strategic analysis, consumer psychology, and market research to support better business decisions.

I collaborate mainly with startups, technology companies, and innovation-driven organizations that need to validate their positioning, identify market barriers, and build strategies that can attract investment and enable sustainable growth.

As founder of Konductual, I lead projects involving market research, competitive analysis, positioning strategy, and perception studies to reduce market risk and improve the probability of successful commercialization.