Isabela Nazareno

General Marketing Manager at Lask Portugal

Responsible for the overall marketing strategy, brand identity, and digital campaigns including social media, website content, and campaigns; development of video assets and copy; management of multiple marketing projects.

Marketing Manager at Hair Store Portugal

Led marketing initiatives for a retail brand, overseeing social media, campaigns, and content creation; responsible for growth and brand alignment across online and offline channels.

Marketing Manager at HairStore

Marketing manager responsible for digital campaigns, social media content strategy, campaign performance monitoring, engagement with users and reviewing feedback on Google Business; developed content strategies to increase user engagement, created campaigns to attract prospects for the business and events; coordinated online marketing strategy and public advertising across multiple channels; analyzed results and optimized marketing strategy; collaborated with creative team on promotional materials and email marketing; participated in events to promote the brand and acquire new customers; built strategic partnerships with influencers and media; optimized the sales funnel and tracked metrics.

Marketing Manager at LigCelular

Led marketing initiatives in Brazil, including social media management, content creation and performance analysis; developed digital campaigns and brand management to drive growth.

Endomarketing at Senado Federal

Developed internal communications and employee engagement initiatives; supported public relations and marketing activities for the Senate Federal in Brasilia.