Hi, I'm Isabel Burch. I turn briefs into execution and silence into engagement. I believe marketing doesn’t need more noise, it needs purpose and precision. Vanity metrics don’t impress me. Real impact does. I do my best work where strategy needs to become action and where messaging must resonate across platforms, not just stay at the concept level. As someone with both Australian and Swedish roots, I thrive in environments where perspectives, cultures, and expectations meet. I am committed to building authentic audiences and delivering content that drives real growth. Bridging strategic frameworks with hands-on execution to deliver content and campaigns that connect, convert, and build brand equity. I have worked with end-to-end digital marketing campaigns targeting B2B audiences across Australia and New Zealand. I coordinated cross-channel campaigns across Direct Mail and social media platforms, mainly Instagram, Facebook and Pinterest. I managed segmented audiences in Daylite CRM to ensure tailored campaigns and optimised outreach. I tracked KPI’s for email campaigns and initiated reporting for social media as well, to the sales- and marketing teams and territory managers, and followed up with clients. I aligned messaging across channels and used existing collateral and marketing assets, implemented trackable QR-codes, personalised links, and forms to lead capture. I used AI tools such as ChatGPT, Canva, and Figma, and other programs such as Microsoft, Adobe, and iMovie. Managing both High Tech Medical and iS Clinical’s social media, I stayed up to date with trends, interacted with followers, and designed giveaways. I used and developed the content calendar and scheduled consistent cross-channel posts in Loomly to enhance presence and reach. In addition to my professional experience, I bring hands-on video and content skills that align with your needs. I have edited and produced video content in Adobe Premiere, CapCut, and iMovie, giving me confidence in my ability to repurpose supplied footage into dynamic posts for multiple platforms. As Head of Layout for a student magazine within the marketing committee, I led graphic design, layout, and copywriting, creating visual and written content that leveraged visual storytelling to engage and resonate with target audiences. I thrive working independently, bringing fresh ideas to the table and ensuring feeds remain visually sharp and engaging. Combining my strategic understanding, cross-platform experience, and hands-on production skills, I am confident I can help grow your brands’ presence and engagement online.…Hi, I'm Isabel Burch. I turn briefs into execution and silence into engagement. I believe marketing doesn’t need more noise, it needs purpose and precision. Vanity metrics don’t impress me. Real impact does. I do my best work where strategy needs to become action and where messaging must resonate across platforms, not just stay at the concept level. As someone with both Australian and Swedish roots, I thrive in environments where perspectives, cultures, and expectations meet. I am committed to building authentic audiences and delivering content that drives real growth. Bridging strategic frameworks with hands-on execution to deliver content and campaigns that connect, convert, and build brand equity. I have worked with end-to-end digital marketing campaigns targeting B2B audiences across Australia and New Zealand. I coordinated cross-channel campaigns across Direct Mail and social media platforms, mainly Instagram, Facebook and Pinterest. I managed segmented audiences in Daylite CRM to ensure tailored campaigns and optimised outreach. I tracked KPI’s for email campaigns and initiated reporting for social media as well, to the sales- and marketing teams and territory managers, and followed up with clients. I aligned messaging across channels and used existing collateral and marketing assets, implemented trackable QR-codes, personalised links, and forms to lead capture. I used AI tools such as ChatGPT, Canva, and Figma, and other programs such as Microsoft, Adobe, and iMovie. Managing both High Tech Medical and iS Clinical’s social media, I stayed up to date with trends, interacted with followers, and designed giveaways. I used and developed the content calendar and scheduled consistent cross-channel posts in Loomly to enhance presence and reach. In addition to my professional experience, I bring hands-on video and content skills that align with your needs. I have edited and produced video content in Adobe Premiere, CapCut, and iMovie, giving me confidence in my ability to repurpose supplied footage into dynamic posts for multiple platforms. As Head of Layout for a student magazine within the marketing committee, I led graphic design, layout, and copywriting, creating visual and written content that leveraged visual storytelling to engage and resonate with target audiences. I thrive working independently, bringing fresh ideas to the table and ensuring feeds remain visually sharp and engaging. Combining my strategic understanding, cross-platform experience, and hands-on production skills, I am confident I can help grow your brands’ presence and engagement online.WWWW…