I'm Isabel Bichara, a designer and art director shaping visual identities for Amazon brands in the US and Europe. I lead packaging, branding, and digital assets across web and social media, translating brand stories into cohesive design systems and scalable branding solutions. I collaborate with marketing teams on SEO optimization, PPC campaigns, and digital ads to boost visibility and sales performance, and I enjoy crafting campaigns that blend strategy with creative execution across channels.

Isabel Bichara

I'm Isabel Bichara, a designer and art director shaping visual identities for Amazon brands in the US and Europe. I lead packaging, branding, and digital assets across web and social media, translating brand stories into cohesive design systems and scalable branding solutions. I collaborate with marketing teams on SEO optimization, PPC campaigns, and digital ads to boost visibility and sales performance, and I enjoy crafting campaigns that blend strategy with creative execution across channels.

Available to hire

I’m Isabel Bichara, a designer and art director shaping visual identities for Amazon brands in the US and Europe. I lead packaging, branding, and digital assets across web and social media, translating brand stories into cohesive design systems and scalable branding solutions.

I collaborate with marketing teams on SEO optimization, PPC campaigns, and digital ads to boost visibility and sales performance, and I enjoy crafting campaigns that blend strategy with creative execution across channels.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Designer & Art Director at 11BRANDS (US)
January 1, 2023 - November 12, 2025
Designer & Art Director developing visual identities for Amazon brands in the US and Europe. Responsible for packaging, branding, and digital assets across web and social media. Collaborate with marketing teams on SEO optimization, PPC campaigns, and digital ads to boost visibility and sales performance.
Art Director / Creative Director at NANNACAY
January 1, 2023 - January 1, 2023
Directed three collection campaigns, overseeing art direction, creative production, and key visuals for global pop-up activations. Led the complete rebranding in 2022, establishing a new visual identity and positioning strategy. Managed social media, copywriting, photoshoot supervision, and packaging, catalogs, lookbooks, email marketing, and website.
Designer at FINGERS AGENCY
January 1, 2022 - January 1, 2022
Creative agency role delivering digital and print design, including social media content, brand identities, visual guidelines, and marketing materials. Gained experience in art direction, content scripting, and video editing, while managing multiple clients and tight deadlines.

Education

Bachelor of Arts in Digital Media Design at PUC Rio
January 1, 2015 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Software & Internet