Isabel Bichara

Available to hire

Designer and Art Director based in Rio de Janeiro, with experience across branding, visual identity, digital design, and creative direction for fashion, beauty, lifestyle, hospitality, and e-commerce brands.

About

Designer and Art Director based in Rio de Janeiro, with experience across branding, visual identity, digital design, and creative direction for fashion, beauty, lifestyle, hospitality, and e-commerce brands.

Over the past 5 years, I’ve worked on brand identities, packaging, campaigns, social content, Amazon/e-commerce design, editorial materials, and art direction for both emerging and established brands. My background combines strategic branding with a strong artistic and conceptual approach, influenced by my parallel practice as a painter.

I’m especially interested in projects involving contemporary branding, cultural storytelling, visual systems, luxury/lifestyle aesthetics, and concept-driven creative direction. Comfortable working remotely, independently, and across fast-paced creative environments.

Proficient in Adobe Creative Suite, Figma, AI-assisted creative workflows, social-first design, and production-ready asset creation across digital and print platforms.

  • Joined March 2024

Languages

  • PortugueseFluent
  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Professional Services
  • Consumer Goods
  • Software & Internet
  • Travel & Hospitality
  • Other

More experts in Rio de Janeiro, Brazil

Projects · 6

Led the complete rebranding of Nannacay, a Brazilian luxury handbag brand with international presence. Developed a new visual identity and creative direction across digital and physical touchpoints, including typography, packaging, social media, website layouts, lookbooks, catalogs, and campaign visuals. Also directed collection campaigns, photoshoots, and global pop-up activations, helping reposition the brand with a more contemporary and elevated visual language.

See my portfolio https://drive.google.com/drive/folders/1GiNKOm7U4AN3fEXMuAr04Rv8wcljjid1?usp=drive_link

NANNACAY — Luxury Fashion Rebrand
  • Brand Designer
  • Content Designer
  • Designer
  • +2

Developed a complete brand direction for a skincare and wellness brand focused on e-commerce and Amazon sales. Responsible for art direction, brand book creation, packaging design, printed materials, and Shopify layout design. The project aimed to reposition the brand with a cleaner, more premium, and commercially effective identity.

See my portfolio https://www.twine.net/signin

SUA PL SKINCARE — Brand Identity & E-commerce Design
  • Art Director
  • Brand Designer
  • Graphic Designer
  • +2

Created the visual identity for Feitiçaria Industrial, a creative studio focused on transforming concepts into interactive experiences. Developed branding, typography, packaging concepts, iconography, logo animation, and graphic systems with an experimental and industrial-inspired visual language.

See my portfolio https://www.twine.net/signin

FEITIÇARIA INDUSTRIAL — Creative Studio Identity
  • Brand Designer
  • Designer
  • Graphic Designer
  • +3

Developed the branding and visual identity for a contemporary Arab pastry concept. The project included logo design, typography, packaging, motion graphics, and printed materials, combining modern minimalism with references to Middle Eastern visual culture. Focused on creating a premium and culturally expressive brand system.

See my portfolio https://www.twine.net/signin

SHU ARAB PASTRIES — Branding & Packaging
  • Brand Designer
  • Graphic Designer
  • Logo Designer
  • +2

An independent conceptual short film project exploring themes of identity, heritage, symbolism, and memory. Responsible for writing, art direction, storyboard development, scenography, painting, and overall visual narrative. The project combines cinematic storytelling with artistic research and experimental visual language.

See my portfolio https://www.twine.net/signin

WHAT RUNS THROUGH BLOOD — Short Film
  • Creative Director
  • Image Editor
  • Screenplay Writer
  • +1

Work experience

Art Director / Creative Director · NANNACAYJan 2023 – Jan 2023 · 1 mo

Directed three collection campaigns, overseeing art direction, creative production, and key visuals for global pop-up activations. Led the complete rebranding in 2022, establishing a new visual identity and positioning strategy. Managed social media, copywriting, photoshoot supervision, and packaging, catalogs, lookbooks, email marketing, and website.

Designer & Art Director · 11BRANDS (US)Jan 2023 – Nov 2025 · 2 yrs 11 mos

Designer & Art Director developing visual identities for Amazon brands in the US and Europe. Responsible for packaging, branding, and digital assets across web and social media. Collaborate with marketing teams on SEO optimization, PPC campaigns, and digital ads to boost visibility and sales performance.

Designer · FINGERS AGENCYJan 2022 – Jan 2022 · 1 mo

Creative agency role delivering digital and print design, including social media content, brand identities, visual guidelines, and marketing materials. Gained experience in art direction, content scripting, and video editing, while managing multiple clients and tight deadlines.

Education

Bachelor of Arts in Digital Media Design · PUC Rio2015 – 2020

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