Isabella Fernandez
Hi, I’m Isabella Fernandez, a social creative strategist with a background in photography and art direction.
About
Hi, I’m Isabella Fernandez, a social creative strategist with a background in photography and art direction. I conceptualize and execute organic social and influencer marketing initiatives across platforms, build annual and monthly calendars, lead cross-functional teams, and optimize content to align with launches and brand messaging. I turn data into action, track product interactions with UTM parameters, and stay ahead of platform trends to drive engagement and growth.
In prior roles at J.Crew, BANDIER, Roller Rabbit, and Calvin Klein, I delivered tangible results, collaborated on social-first campaigns with external partners, and managed budgets for shoots and ads. I’ve produced internal TikTok shoots, grown audiences (Instagram up 32% and TikTok up 30% at J.Crew), and led programs like Roller Rabbit Routines, all while maintaining brand consistency and delivering standout results across Instagram, Stories, TikTok, Facebook, and Pinterest.
- 4 years' experience
- Joined August 2025
Industry experience
- Media & Entertainment
- Retail
- Consumer Goods
- Professional Services
- Software & Internet
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Work experience· 20 roles
Developed and executed social media strategies across all channels, updated monthly calendars to align with email and site launches, analyzed channel performance, and reported to senior executives. Led a team and managed the digital marketing budget for shoots and ads. Produced internal TikTok shoots and drove follower growth (Instagram +32%, TikTok +30%).
Developed and executed social media strategies across all channels, optimized content and maintained monthly calendars aligned with email and site launches. Analyzed channel performance and reported to senior executives. Tracked product clicks using UTM parameters. Led and mentored a team ensuring high performance and goal alignment. Stayed up-to-date on social trends and platform changes. Collaborated with external partners on social-first initiatives and managed the digital marketing budget for shoots and ads. Produced internal TikTok shoots ensuring timely execution and brand consistency. Increased Instagram followers by 32% (+736k) and TikTok by 30% (+14.2k).
Developed and executed social media strategies across all channels, updated monthly calendars to align with email and site launches, analyzed channel performance, and reported to senior executives. Tracked product clicks through organic campaigns using UTM parameters. Led and mentored a team, ensured high performance, and stayed updated on social trends and platform changes. Collaborated with external partners on social-first initiatives and managed the digital marketing budget for shoots and ads. Produced internal TikTok shoots and increased Instagram followers by 32% and TikTok by 30%.
Education· 5
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