Available to hire
Hi, I’m Isabella Fernandez, a social creative strategist with a background in photography and art direction. I conceptualize and execute organic social and influencer marketing initiatives across platforms, build annual and monthly calendars, lead cross-functional teams, and optimize content to align with launches and brand messaging. I turn data into action, track product interactions with UTM parameters, and stay ahead of platform trends to drive engagement and growth.
In prior roles at J.Crew, BANDIER, Roller Rabbit, and Calvin Klein, I delivered tangible results, collaborated on social-first campaigns with external partners, and managed budgets for shoots and ads. I’ve produced internal TikTok shoots, grown audiences (Instagram up 32% and TikTok up 30% at J.Crew), and led programs like Roller Rabbit Routines, all while maintaining brand consistency and delivering standout results across Instagram, Stories, TikTok, Facebook, and Pinterest.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager at J.CREW
December 31, 2025 - August 14, 2025Developed and executed social media strategies across all channels, optimized content and maintained monthly calendars aligned with email and site launches. Analyzed channel performance and reported to senior executives. Tracked product clicks using UTM parameters. Led and mentored a team ensuring high performance and goal alignment. Stayed up-to-date on social trends and platform changes. Collaborated with external partners on social-first initiatives and managed the digital marketing budget for shoots and ads. Produced internal TikTok shoots ensuring timely execution and brand consistency. Increased Instagram followers by 32% (+736k) and TikTok by 30% (+14.2k).
Senior Social Media Manager at BANDIER
December 31, 2023 - August 14, 2025Strategized weekly and monthly organic social calendars for Instagram, Stories, TikTok, Facebook, and Pinterest. Directed and supported a team fostering collaboration and driving results aligned with strategic objectives. Created organic social copy for posts and stories. Leveraged data to inform content planning and delivered weekly performance reports. Collaborated with key stakeholders to amplify brand messaging. Developed collateral for optimized organic content. Managed co-op social initiatives and exclusive product drops. Oversaw direct reports in scheduling and executing posts. Achieved 60% growth in TikTok followers within 9 months.
Senior Manager, Marketing & Social Media at Roller Rabbit
December 31, 2022 - August 14, 2025Conceptualized and executed organic social media calendars across all platforms. Managed and guided a team ensuring effective collaboration and achievement of goals. Collaborated with brands on exclusive partnerships (e.g., S’well, Sugarfine, Little Words Project, Stoney Clover Lane, Dormify). Created copy for organic posts and email marketing. Enhanced influencer program and developed evergreen “Roller Rabbit Routines” campaign. Compiled and pitched influencer lists for product gifting and content collaborations. Pitched seasonal collections for earned media. Increased Instagram following by 18% and TikTok by 208%.
Global Social Media Marketing Coordinator at Calvin Klein
December 31, 2021 - August 14, 2025Managed and executed global organic social media calendar, leading teams and coordinating content across platforms. Collaborated cross-regionally to drive traffic and conversions through strategic linking. Reported on social KPIs for UGC, product marketing, and fragrance content. Contributed to the launch of "In Bed With..." on YouTube, featuring celebrities like Kendall Jenner with over 3M views. Briefed creators on a global AR filter campaign generating 8M impressions. Partnered with agencies on campaigns including a 20M-follower Instagram sweepstakes with Merkle. Planned and executed weekly content for CK’s Advocacy Instagram account.
Social Media Manager at J.CREW
January 1, 2025 - September 8, 2025Developed and executed social media strategies across all channels, updated monthly calendars to align with email and site launches; analyzed channel performance and reported to senior executives; tracked product clicks through organic campaigns using UTM parameters; led and mentored a team; collaborated with external partners on social-first initiatives and managed the digital marketing budget for shoots and ads; produced internal TikTok shoots ensuring brand consistency and timely execution; grew Instagram followers by 32% (+736k) and TikTok by 30% (+14.2k).
Senior Social Media Manager at BANDIER
January 1, 2023 - September 8, 2025Strategized weekly and monthly organic calendars for Instagram, Stories, TikTok, Facebook, and Pinterest; directed and supported a team, fostering collaboration and driving results aligned with strategic objectives; created organic social copy for posts and stories; leveraged data to inform content planning and delivered weekly performance reports; collaborated with key stakeholders to amplify performance reports and brand messaging; developed collateral for optimized organic content; managed co-op social initiatives and exclusive product drops; oversaw scheduling and executing posts; achieved 60% growth in TikTok followers within 9 months.
Senior Manager, Marketing & Social Media at Roller Rabbit
January 1, 2022 - September 8, 2025Conceptualized and executed organic social media calendars across all platforms; managed and guided a team, ensuring effective collaboration and achievement of key goals; collaborated with brands on exclusive partnerships (e.g., S’well, Sugarfine, Little Words Project, Stoney Clover Lane, Dormify); created copy for organic posts and email marketing; enhanced the influencer program and created evergreen 'Roller Rabbit Routines' campaign; compiled influencer lists for product gifting and content collaborations; pitched influencer lists for product gifting and content collaborations; pitched seasonal collections to publishers for earned media; increased Instagram following by 18% and TikTok by 208%.
Global Social Media Marketing Coordinator at Calvin Klein
January 1, 2021 - September 8, 2025Managed and executed global organic social media calendar, leading teams and coordinating content across platforms; collaborated cross-regionally to drive traffic and conversions through strategic linking; reported on social KPIs for UGC, product marketing, and COTY fragrance content; contributed to the launch of In Bed With... on YouTube, featuring celebrities like Kendall Jenner with over 3M views; briefed creators on a global AR filter campaign, generating 8M impressions; reported on key social KPIs and partnered with agencies on high-impact campaigns, including a 20M-follower Instagram sweepstakes with Merkle; planned and executed weekly content for CK’s Advocacy Instagram account.
Social Media Manager at J.CREW
January 1, 2025 - October 7, 2025Developed and executed social media strategies across all channels, optimized content and updated monthly calendars to align with email and site launches; analyzed channel performance and reported to senior executives; tracked product clicks through organic campaigns using UTM parameters; led and mentored a team; collaborated with external partners on social-first initiatives; managed the digital marketing budget for shoots and ads; produced internal TikTok shoots ensuring brand consistency. Increased Instagram followers by 32% (+736k) and TikTok by 30% (+14.2k).
Senior Social Media Manager at BANDIER
January 1, 2023 - October 7, 2025Strategized weekly and monthly organic social calendars for Instagram, Stories, TikTok, Facebook, and Pinterest; created organic social copy; leveraged data to inform content planning and delivered weekly performance reports; managed co-op social initiatives and exclusive product drops; oversaw direct reports in scheduling and executing posts; achieved 60% growth in TikTok followers within 9 months.
Senior Manager, Marketing & Social Media at Roller Rabbit
January 1, 2022 - October 7, 2025Conceptualized and executed organic social media calendars across all platforms; managed and guided a team; collaborated with brands on exclusive partnerships (e.g., Swell, Sugarfine, Little Words Project, Stoney Clover Lane, Dormify); created copy for organic posts and email marketing; enhanced the influencer program and created evergreen Roller Rabbit Routines campaign; pitched influencer lists for product gifting and content collaborations; pitched seasonal collections to publishers for earned media; increased Instagram following by 18% and TikTok by 208%.
Global Social Media Marketing Coordinator at Calvin Klein
January 1, 2021 - October 7, 2025Managed and executed global organic social media calendar, leading teams and coordinating content across platforms; collaborated cross-regionally to drive traffic and conversions through strategic linking; reported on social KPIs for UGC, product marketing, and fragrance content; contributed to launch of In Bed With... on YouTube; briefed creators on a global AR filter campaign, generating 8M impressions; reported on key social KPIs and partnered with agencies on high-impact campaigns, including a 20M-follower Instagram sweepstakes with Merkle; planned and executed weekly content for CK's Advocacy Instagram account.
Social Media Manager at J.CREW
January 1, 2025 - October 7, 2025Developed and executed social media strategies across all channels, updated monthly calendars to align with email and site launches, analyzed channel performance, and reported to senior executives. Tracked product clicks through organic campaigns using UTM parameters. Led and mentored a team, ensured high performance, and stayed updated on social trends and platform changes. Collaborated with external partners on social-first initiatives and managed the digital marketing budget for shoots and ads. Produced internal TikTok shoots and increased Instagram followers by 32% and TikTok by 30%.
Senior Social Media Manager at BANDIER
January 1, 2023 - October 7, 2025Strategized weekly and monthly organic social calendars for Instagram, Stories, TikTok, Facebook, and Pinterest. Directed and supported a team, created organic social copy, leveraged data for planning, and delivered weekly performance reports. Collaborated with stakeholders to amplify brand messaging and develop collateral for optimized organic content. Managed co-op social initiatives and exclusive product drops. Achieved 60% growth in TikTok followers within 9 months.
Senior Manager, Marketing & Social Media at Roller Rabbit
January 1, 2022 - October 7, 2025Conceptualized and executed organic social media calendars across all platforms. Managed and guided a team, fostering effective collaboration. Collaborated with brands on exclusive partnerships (e.g., S’well, Sugarfine, Little Words Project, Stoney Clover Lane, Dormify). Created copy for organic posts and email marketing. Enhanced the influencer program and launched the evergreen 'Roller Rabbit Routines' campaign. Pitched influencer lists for product gifting and content collaborations; pitched seasonal collections to publishers for earned media. Increased Instagram following by 18% and TikTok by 208%.
Global Social Media Marketing Coordinator at Calvin Klein
January 1, 2021 - October 7, 2025Managed and executed global organic social media calendar, leading teams and coordinating content across platforms. Collaborated cross-regionally to drive traffic and conversions. Reported on social KPIs for UGC, product marketing, and COTY fragrance content. Contributed to the launch of 'In Bed With...' on YouTube (3M+ views). Briefed creators on a global AR filter campaign (8M impressions). Partnered with agencies on high-impact campaigns, including a 20M-follower Instagram sweepstakes with Merkle. Planned weekly content for CK’s Advocacy Instagram account.
Social Media Manager at J.CREW
December 31, 2025 - December 31, 2025Developed and executed social media strategies across all channels, updated monthly calendars to align with email and site launches, analyzed channel performance, and reported to senior executives. Led a team and managed the digital marketing budget for shoots and ads. Produced internal TikTok shoots and drove follower growth (Instagram +32%, TikTok +30%).
Senior Social Media Manager at BANDIER
December 31, 2023 - December 31, 2023Strategized weekly and monthly organic social calendars for Instagram, Stories, TikTok, Facebook and Pinterest. Directed and supported a team, created organic copy, leveraged data for planning, delivered weekly performance reports, and managed co-op initiatives and exclusive product drops. Achieved 60% growth in TikTok followers within 9 months.
Senior Manager, Marketing & Social Media at Roller Rabbit
December 31, 2022 - December 31, 2022Conceptualized and executed organic social calendars across all platforms. Led a team, developed partnerships with brands, enhanced the influencer program, created evergreen 'Roller Rabbit Routines' campaigns, and increased Instagram followers by 18% and TikTok by 208%.
Global Social Media Marketing Coordinator at Calvin Klein
December 31, 2021 - December 31, 2021Managed and executed global organic social calendar, led cross-region coordination, and reported KPIs for UGC and product marketing. Contributed to YouTube launches, AR filter campaigns with high impressions, and a major Instagram sweepstakes with Merkle; planned weekly CK Advocacy Instagram content.
Education
Bachelors of Arts in Photography & Digital Image at Fashion Institute of Technology
January 1, 2014 - August 14, 2025Bachelors of Arts at Fashion Institute of Technology
January 1, 2014 - September 8, 2025Bachelor of Arts in Photography & Digital Image at Fashion Institute of Technology
January 1, 2014 - January 1, 2014Bachelor of Arts in Photography & Digital Image at Fashion Institute of Technology
January 1, 2014 - October 7, 2025Bachelor of Arts in Photography & Digital Image at Fashion Institute of Technology
January 1, 2014 - November 5, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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