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Taiwanese–South African Social Media Manager with a Bachelor of Commerce in Digital Marketing. Bringing together strategic thinking and hands-on execution. I use my digital marketing foundation to inform every content decision: from platform-native storytelling and community management to analytics, Meta Ads, and influencer campaigns. My multicultural background and Gen Z perspective gives me a unique lens to create content that is inclusive, authentic, and built to grow.…Taiwanese–South African Social Media Manager with a Bachelor of Commerce in Digital Marketing. Bringing together strategic thinking and hands-on execution. I use my digital marketing foundation to inform every content decision: from platform-native storytelling and community management to analytics, Meta Ads, and influencer campaigns. My multicultural background and Gen Z perspective gives me a unique lens to create content that is inclusive, authentic, and built to grow.

Isabella Lee

Social Media Manager, Content Creator, Digital Marketer, +5

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Taiwanese–South African Social Media Manager with a Bachelor of Commerce in Digital Marketing. Bringing together strategic thinking and hands-on execution. I use my digital marketing foundation to inform every content decision: from platform-native storytelling and community management to analytics, Meta Ads, and influencer campaigns. My multicultural background and Gen Z perspective gives me a unique lens to create content that is inclusive, authentic, and built to grow.…Taiwanese–South African Social Media Manager with a Bachelor of Commerce in Digital Marketing. Bringing together strategic thinking and hands-on execution. I use my digital marketing foundation to inform every content decision: from platform-native storytelling and community management to analytics, Meta Ads, and influencer campaigns. My multicultural background and Gen Z perspective gives me a unique lens to create content that is inclusive, authentic, and built to grow.

Available to hire

Taiwanese–South African Social Media Manager with a Bachelor of Commerce in Digital
Marketing. Bringing together strategic thinking and hands-on execution. I use my
digital marketing foundation to inform every content decision: from platform-native
storytelling and community management to analytics, Meta Ads, and influencer
campaigns. My multicultural background and Gen Z perspective gives me a unique
lens to create content that is inclusive, authentic, and built to grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Junior Social Media Manager at Reel Ads SA

January 1, 2025 - Present

Managed end-to-end social media accounts, including content planning, strategy, paid advertising, posting, caption writing, and community engagement. Monitored insights and analytics to optimize content strategy and support Meta Ads performance, driving engagement and audience growth. Led creative direction for campaigns, including concept development and on-site shoots to ensure brand-aligned content. Coordinated approvals and revisions with clients and internal teams. Managed daily community engagement including DMs and comments. Sourced and briefed influencers and creators to ensure smooth campaign execution. Achieved follower growth: TikTok +1,100 in one month and Instagram +1,311 in three months through targeted content and strategy.