I'm a multidisciplinary creative specialising in brand identity, graphic design & visual storytelling. Across roles at Nutrien Ag Solutions, Friends With Frank, and through my freelance practice, I've developed a hybrid skills set combining refined visual craft with commercial and strategic thinking. My experiences span fashion, agriculture, education, hospitality and professional services — shaping brands through identity systems, content, packaging, rollout design and art direction.…

Isabelle Dudley

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I'm a multidisciplinary creative specialising in brand identity, graphic design & visual storytelling. Across roles at Nutrien Ag Solutions, Friends With Frank, and through my freelance practice, I've developed a hybrid skills set combining refined visual craft with commercial and strategic thinking. My experiences span fashion, agriculture, education, hospitality and professional services — shaping brands through identity systems, content, packaging, rollout design and art direction.…

Available to hire

I’m a multidisciplinary creative specialising in brand identity, graphic design & visual storytelling.

Across roles at Nutrien Ag Solutions, Friends With Frank, and through my freelance practice, I’ve developed a hybrid skills set combining refined visual craft with commercial and strategic thinking.

My experiences span fashion, agriculture, education, hospitality and professional services — shaping brands through identity systems, content, packaging, rollout design and art direction.

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Language

English
Fluent

Work Experience

Graphic Designer (Freelance Creative) at Studio Isabelle
January 1, 2023 - Present
Independent Graphic Designer partnering with brands across agriculture, education, hospitality, events, and not-for-profit sectors. Work both autonomously and as an extension of internal marketing teams, collaborating closely with stakeholders from Marketing Managers through to CEOs. Deliver end-to-end creative solutions spanning brand identity, visual systems, illustration, websites, EDMs, and campaign development. Strong focus on building scalable Canva brand kits and templates to empower internal teams and streamline marketing execution. Extensive experience leading and delivering large-scale brand rollouts and event activations, including signage, wayfinding, event collateral, and environmental graphics for high-profile events. Confident managing projects from concept through to production, including art direction, supplier coordination, and print delivery.
Junior Graphic Designer, Showroom Stylist at Friends With Frank
January 1, 2022 - December 31, 2023
Supported the Marketing team and reported to the Creative Lead, contributing to the design and execution of bi-weekly EDMs, social media content, and brand assets. Assisted with moodboarding and campaign development, including lo-fi content shoots and seasonal campaign execution, alongside image retouching, lookbook development and on-set shoot support. Managed Shopify updates and troubleshooting to support a seamless eCommerce experience. Gained broad exposure across marketing through influencer engagement, event coordination, visual merchandising, and copywriting support, contributing to cohesive and engaging brand storytelling. Initially joined as a fashion retail stylist before transitioning into a design role, strengthening understanding of product, customer behaviour, and brand presentation.

Education

Bachelor of Design at University of Melbourne
January 1, 2020 - November 30, 2022
VCE at Melbourne Girls Grammar School
January 1, 2018 - January 1, 2018

Qualifications

VCE
January 1, 2018 - November 30, 2018
Bachelor of Design
January 1, 2022 - November 30, 2022

Industry Experience

Agriculture & Mining, Education, Non-Profit Organization, Professional Services, Retail, Media & Entertainment, Software & Internet, Travel & Hospitality, Other, Financial Services, Consumer Goods, Real Estate & Construction
    Pasta Prego — Event Merchandise Illustration
    llustration · Merchandise Design · Event Collaboration Designed a custom illustration for Pasta Prego, working within their existing brand identity, to feature on t-shirts for their pop-up kitchen stall at the Formula One Australian Grand Prix in Melbourne. The brief: create standout merchandise for a high-traffic event environment, staying true to Pasta Prego's established brand voice while giving the illustration enough personality to work as a wearable, giveaway-worthy piece. Deliverables: Custom illustration developed for apparel and event promotion T-shirt design for event merch/staff wear An example of designing within someone else's brand system rather than building one from scratch; translating an existing identity into a new format for a one-off event. graphicdesigner…
    RIST — Brand Identity Refresh
    Brand Identity · Print Design · Digital Design Delivered a full brand identity refresh for RIST, developing a new visual identity system and rolling it out across a range of print and digital applications. Deliverables: Full identity system refresh (logo, colour palette, typography) Ongoing print collateral Digital design projects The approach: rather than a single asset, this was a strategic identity rebuild — establishing a cohesive visual language that could flex across multiple formats and touchpoints, then continuing to apply and extend that system across subsequent projects. branding graphicdesigner…
    AKUBRA — Speculative Brand Concept
    Brand Identity · Packaging · Campaign Concept Concept piece — a self-directed exploration of Akubra's brand identity, not a commissioned project. A full conceptual rebrand of the iconic Australian hat brand Akubra, developed as a personal project to explore how a heritage brand's story could be told through a modern identity system. Deliverables: Logo concept built around a wool-pack stencil motif Monogram pattern shaped from the Australian continent Refined typographic system and earthy colour palette Applications across packaging, ribbon, tissue paper, swing tags, and billboard mockups Grounded in a personal connection to the brand; growing up wearing Akubras on the farm — this project was an exercise in translating heritage and place into a considered, contemporary visual language. graphicdesigner…
    Boots & Business — Event Branding & Design
    Brand Identity · Event Collateral · Print Design Full creative direction and design for Boots & Business, a personal 21st birthday event, developing a cohesive brand identity applied across every physical touchpoint of the celebration. Deliverables: Event invitations Branded merchandise Social media assets and promotion Custom stubby holders Matchstick box favours A fun, self-directed project that let me take a brand from concept to fully realised physical world — designing a one-off identity and carrying it consistently across print, merch, and digital touchpoints. graphicdesigner branding illustrator…
    Murrumbidgee Turf Club — Event Map System & Brand Kit
    Brand Identity · Illustration · Event Collateral Ongoing design partner for Murrumbidgee Turf Club (MTC), building a flexible visual system to support their major race day events. Deliverables: Custom illustrated event map graphic system, adapted across multiple race days (Wagga Gold Cup, Aggies Race Day) Canva brand kit for internal team use Social media tile carousel Race day booklet design The approach: rather than a one-off asset, I built the map system to flex — reusable across different events and formats while keeping a consistent visual identity for the club. The ongoing relationship has grown to cover both print collateral and social content for race day promotion. graphicdesigner…