I'm a graphic designer and art director specializing in brand identity, campaign design and digital storytelling. Across roles at Nutrien Ag Solutions, Friends With Frank, and through my freelance practice, I've developed a hybrid skills set combining refined visual craft with commercial and strategic thinking. My experiences span fashion, agriculture, education, hospitality and professional services — shaping brands through identity systems, content, packaging, rollout design and art direction.…

Isabelle Dudley

PRO

I'm a graphic designer and art director specializing in brand identity, campaign design and digital storytelling. Across roles at Nutrien Ag Solutions, Friends With Frank, and through my freelance practice, I've developed a hybrid skills set combining refined visual craft with commercial and strategic thinking. My experiences span fashion, agriculture, education, hospitality and professional services — shaping brands through identity systems, content, packaging, rollout design and art direction.…

Available to hire

I’m a graphic designer and art director specializing in brand identity, campaign design and digital storytelling. Across roles at Nutrien Ag Solutions, Friends With Frank, and through my freelance practice, I’ve developed a hybrid skills set combining refined visual craft with commercial and strategic thinking.

My experiences span fashion, agriculture, education, hospitality and professional services — shaping brands through identity systems, content, packaging, rollout design and art direction.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Graphic Designer (Freelance Creative) at Studio Isabelle
January 1, 2023 - Present
Independent Graphic Designer partnering with brands across agriculture, education, hospitality, events, and not-for-profit sectors. Work both autonomously and as an extension of internal marketing teams, collaborating closely with stakeholders from Marketing Managers through to CEOs. Deliver end-to-end creative solutions spanning brand identity, visual systems, illustration, websites, EDMs, and campaign development. Strong focus on building scalable Canva brand kits and templates to empower internal teams and streamline marketing execution. Extensive experience leading and delivering large-scale brand rollouts and event activations, including signage, wayfinding, event collateral, and environmental graphics for high-profile events. Confident managing projects from concept through to production, including art direction, supplier coordination, and print delivery.
Junior Graphic Designer, Showroom Stylist at Friends With Frank
January 1, 2022 - December 31, 2023
Supported the Marketing team and reported to the Creative Lead, contributing to the design and execution of bi-weekly EDMs, social media content, and brand assets. Assisted with moodboarding and campaign development, including lo-fi content shoots and seasonal campaign execution, alongside image retouching, lookbook development and on-set shoot support. Managed Shopify updates and troubleshooting to support a seamless eCommerce experience. Gained broad exposure across marketing through influencer engagement, event coordination, visual merchandising, and copywriting support, contributing to cohesive and engaging brand storytelling. Initially joined as a fashion retail stylist before transitioning into a design role, strengthening understanding of product, customer behaviour, and brand presentation.

Education

Bachelor of Design at University of Melbourne
January 1, 2022 - April 2, 2026
VCE at Melbourne Girls Grammar School
January 1, 2018 - January 1, 2018

Qualifications

VCE
January 1, 2018 - January 1, 2018
Bachelor of Design
January 1, 2022 - April 2, 2026

Industry Experience

Agriculture & Mining, Education, Non-Profit Organization, Professional Services, Retail, Media & Entertainment, Software & Internet, Travel & Hospitality, Other, Financial Services

Skills

Experience Level