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I have experience delivering end-to-end UX for SaaS, AI, and embedded finance products, translating complex business and technical requirements into clear, intuitive user experiences while working closely with cross-functional teams. Alongside this, I design and develop premium websites using Figma and Framer, ensuring strong visual hierarchy, refinement, and a smooth transition from design to live product.…I have experience delivering end-to-end UX for SaaS, AI, and embedded finance products, translating complex business and technical requirements into clear, intuitive user experiences while working closely with cross-functional teams. Alongside this, I design and develop premium websites using Figma and Framer, ensuring strong visual hierarchy, refinement, and a smooth transition from design to live product.

Isabel Markovic

UX Designer, UI Designer, Product Designer, +2

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I have experience delivering end-to-end UX for SaaS, AI, and embedded finance products, translating complex business and technical requirements into clear, intuitive user experiences while working closely with cross-functional teams. Alongside this, I design and develop premium websites using Figma and Framer, ensuring strong visual hierarchy, refinement, and a smooth transition from design to live product.…I have experience delivering end-to-end UX for SaaS, AI, and embedded finance products, translating complex business and technical requirements into clear, intuitive user experiences while working closely with cross-functional teams. Alongside this, I design and develop premium websites using Figma and Framer, ensuring strong visual hierarchy, refinement, and a smooth transition from design to live product.

Available to hire

I have experience delivering end-to-end UX for SaaS, AI, and embedded finance products, translating complex business and technical requirements into clear, intuitive user experiences while working closely with cross-functional teams. Alongside this, I design and develop premium websites using Figma and Framer, ensuring strong visual hierarchy, refinement, and a smooth transition from design to live product.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Croatian

Fluent

Work Experience

Senior Designer at staq.io

July 1, 2025 - Present

Designed UX for financial features embedded into third-party apps (consumer, mobility, government applications). Built brand-consistent visual assets and layouts in Figma to support cross-team communication.

UX Designer at Good Speed Studio

January 1, 2025 - July 1, 2025

Led early-stage UX processes, translating client requirements into user flows, site maps, information architecture, and wireframes in Figma.

UX/UI Designer at Freelance Hybrid

September 1, 2023 - Present

Advised startups on UX and product design, delivering research, flows, UI components, and prototypes; worked as a product designer at an EdTech AI startup; organized and led design thinking workshops at multi-person events in London, hosting MSc students from universities across London and Europe.

Trainee UX/UI Designer at CareerFoundry

March 1, 2023 - February 1, 2024

Completed intensive practical training while designing multiple end-to-end UX case studies; conducted in-depth user research through interviews, surveys, competitive analysis, and card sorting to identify user needs, goals, and market opportunities; developed user personas, journey maps, user flows, and information architecture; created a design system, high-fidelity wireframes and prototypes; validated effectiveness via usability and preference testing.

Customer & Digital Strategy Analyst Intern at Deloitte Digital Milano

October 1, 2021 - April 1, 2022

Mapped user experiences of leading global fintech solutions and conducted benchmarking of banking loyalty programs.