Isabel Mendez

Built CRM structure and lifecycle automation in HubSpot, including segmentation logic, behavioral triggers, and nurture flows supporting acquisition and retention. Designed multi-channel messaging frameworks used across email, social, and sales enablement, ensuring consistency and clear value communication. Created and maintained HTML email templates, landing pages, and branded assets. Collaborated with founders to develop pitch decks, white papers, and customer-facing materials aligned with brand messaging. Managed creative and operational workflows, optimizing documentation and internal processes for marketing execution. Repurposed content across formats to strengthen the clarity and accessibility of the brand’s messaging.

Researched prospects and curated strategic lead lists for outbound campaigns. A/B tested cold emails to improve performance and used analytics to refine messaging. Managed executive’s Google Workspace (Gmail, Calendar, Docs) and maintained a consistent follow-up process to keep the pipeline organized. Identified relevant events and networking opportunities aligned with growth strategy.

Contacted around 30 warm leads per day with empathy and professionalism. Used Salesforce to log interactions and monitor lead progress. Practiced active listening and built rapport quickly to reinforce client trust and openness. Applied strategic thinking to qualify prospects and support the sales funnel.