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I'm Isabel Mendez, a data-driven marketer with 6+ years of experience across digital marketing, CRM, lifecycle messaging, sales, customer service, and writing. My hybrid background helps me understand people, their needs, and the moments where the right message can genuinely make a difference. I focus on building clear and personal user journeys, automated flows, and multi-channel communication that feels human and intentional. At the core of my work is a simple goal: to help people feel supported and connected through communication that truly matters.…I'm Isabel Mendez, a data-driven marketer with 6+ years of experience across digital marketing, CRM, lifecycle messaging, sales, customer service, and writing. My hybrid background helps me understand people, their needs, and the moments where the right message can genuinely make a difference. I focus on building clear and personal user journeys, automated flows, and multi-channel communication that feels human and intentional. At the core of my work is a simple goal: to help people feel supported and connected through communication that truly matters.

Isabel Mendez

Digital Marketer, Marketing Strategist, Content Creator, +2

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I'm Isabel Mendez, a data-driven marketer with 6+ years of experience across digital marketing, CRM, lifecycle messaging, sales, customer service, and writing. My hybrid background helps me understand people, their needs, and the moments where the right message can genuinely make a difference. I focus on building clear and personal user journeys, automated flows, and multi-channel communication that feels human and intentional. At the core of my work is a simple goal: to help people feel supported and connected through communication that truly matters.…I'm Isabel Mendez, a data-driven marketer with 6+ years of experience across digital marketing, CRM, lifecycle messaging, sales, customer service, and writing. My hybrid background helps me understand people, their needs, and the moments where the right message can genuinely make a difference. I focus on building clear and personal user journeys, automated flows, and multi-channel communication that feels human and intentional. At the core of my work is a simple goal: to help people feel supported and connected through communication that truly matters.

Available to hire

I’m Isabel Mendez, a data-driven marketer with 6+ years of experience across digital marketing, CRM, lifecycle messaging, sales, customer service, and writing. My hybrid background helps me understand people, their needs, and the moments where the right message can genuinely make a difference.

I focus on building clear and personal user journeys, automated flows, and multi-channel communication that feels human and intentional. At the core of my work is a simple goal: to help people feel supported and connected through communication that truly matters.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing Technology Manager

May 1, 2025 - Present

Built CRM structure and lifecycle automation in HubSpot, including segmentation logic, behavioral triggers, and nurture flows supporting acquisition and retention. Designed multi-channel messaging frameworks used across email, social, and sales enablement, ensuring consistency and clear value communication. Created and maintained HTML email templates, landing pages, and branded assets. Collaborated with founders to develop pitch decks, white papers, and customer-facing materials aligned with brand messaging. Managed creative and operational workflows, optimizing documentation and internal processes for marketing execution. Repurposed content across formats to strengthen the clarity and accessibility of the brand’s messaging.

Lead Generation & Virtual Assistant

April 1, 2021 - October 1, 2021

Researched prospects and curated strategic lead lists for outbound campaigns. A/B tested cold emails to improve performance and used analytics to refine messaging. Managed executive’s Google Workspace (Gmail, Calendar, Docs) and maintained a consistent follow-up process to keep the pipeline organized. Identified relevant events and networking opportunities aligned with growth strategy.

Real Estate Assistant

March 1, 2021 - July 1, 2021

Contacted around 30 warm leads per day with empathy and professionalism. Used Salesforce to log interactions and monitor lead progress. Practiced active listening and built rapport quickly to reinforce client trust and openness. Applied strategic thinking to qualify prospects and support the sales funnel.

Virtual Assistant Freelancer

October 1, 2020 - April 1, 2025

Supported content organization and clear communication through structured summaries and messaging. Assisted U.S.-based clients with executive and customer-facing tasks, adapting quickly to changing priorities. Delivered personalized service to build trust and long-term relationships. Maintained CRM workflows and improved processes with HubSpot and Salesforce. Conducted needs analysis calls to identify feature gaps and crafted onboarding plans.

Digital Marketing Specialist, Sales Specialist and Customer Service Specialist

October 1, 2020 - October 1, 2025

Prospected and qualified over 60 new leads per week using Sales Navigator, Apollo, and Wiza, supporting inbound and outbound email strategies. Created cold email campaigns of 100–200 emails per week with a ~5% open rate; managed the full sales pipeline in HubSpot and closed new business opportunities. Developed social media and blog content aligned with brand voice, increasing followers by 76%. Acted as the first point of contact for inbound inquiries, ensuring a positive customer experience and strong communication flow. Wrote blogs and supported client goals through tailored content and ongoing collaboration.

Freelance Academic Writer

March 1, 2020 - May 1, 2020

Wrote academic essays and research-based articles on diverse college-level topics. Ensured clear structure, proper referencing, and high-quality written English tailored to each client’s requirements. Managed multiple projects under tight deadlines while maintaining consistent writing quality.

Customer Service Representative at Retail

January 1, 2019 - February 1, 2020

Provided product recommendations based on customer needs and preferences. Processed transactions efficiently while maintaining a positive customer experience. Supported inventory management and restocking processes. Learned to multitask and prioritize in a fast-paced environment.