I'm Imraan Safla, a brand and motion designer with 5 years of experience in brand communication across video, animation and web. I'm driven by curiosity and a commitment to a high level of craftsmanship in my work.

About

I’m Imraan Safla, a brand and motion designer with 5 years of experience in brand communication across video, animation and web. I’m driven by curiosity and a commitment to a high level of craftsmanship in my work.

I’ve developed video workflows from on-set production through final delivery, supported the growth of company-owned podcasts and e-learning platforms, while shaping evolving brand identities. Alongside creating product animations to support evolving software, I’ve focused on prioritizing resources and simplifying complex mechanics into clear, digestible visual content. In the past years I’ve onboarded and managed junior designers, supervised edits, and embraced AI-assisted tools to improve outcomes.

  • 4 years' experience
  • Joined June 2026

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Education
  • Professional Services
  • Other

Work experience

Motion Designer · ITONICSJan 2022 – Present · 4 yrs 11 mos

Originally joining ITONICS to support post-production of its CEO-driven podcast; gradually modernising its structure and brand identity, improving quality from one release to the next. Introducing hooks, trailers and shorts to increase engagement with audiences. Over the podcast’s 2-year lifespan, contributed to over 50 published episodes, developing a rigorous practice and comfort in long-form production delivery. In parallel, creative ownership of the company’s e-learning platform; tested green-screen setups and AI-generated video actors; created template-based workflows and streamlined post-production for content growth. Recent projects supported the shift from static web imagery to video-led communication and included creating product animations to simplify complex features by reshaping interfaces within motion.

Video Editor, Podcast Producer & Brand Designer · ITONICSJan 2022 – Present · 4 yrs 11 mos

Joined ITONICS to support post-production of its CEO-driven podcast, gradually modernising its structure and brand identity, and improving quality across releases. I introduced hooks, trailers and shorts to increase engagement. Over the podcast’s two-year lifespan, I contributed to over 50 published episodes, developing a rigorous practice for long-form production delivery. I also led creative ownership of the company’s e-learning platform, testing green-screen setups and AI-generated video actors, and implementing B‑roll strategies to keep educational content digestible. With two years of independent end-to-end development, I created template-based workflows and streamlined post-production for content growth. I now oversee and manage production, encouraging creative exploration. Recent projects support the shift from static web imagery to video-led communication, including product animations that reshape interfaces and simplify complex software features, organised with tiered fi

Education

Bachelor of Arts in Digital Design · Vega School2018 – 2020
Bachelor of Arts in Digital Design · Vega School2018 – 2020
Higher Certificate in Brand Building Practice · IT ONICS2017

Certifications and awards· 5

Higher Certificate in Brand Building Practice2017
Values Award2022 – 2023
Loeries Nomination (Student Awards)2020
Pendoring Nomination (Student Print Awards)2020

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