Isaiah Crooks

Led end-to-end email marketing campaigns including content development, workflow setup, audience targeting, and UTM tracking, supporting more than $400K in quarterly revenue. Directed weekly campaign reporting and optimization recommendations. Developed SEO, AI/Info content strategy and GEO content. Partnered with sales leadership to produce conversion-focused content across blogs, landing pages, product pages, and marketing assets. Drove organic social refresh that increased sessions from Instagram by 431% and Facebook by 64%. Monitored web and user behavior performance and ensured data quality and accuracy across web and content data.

Managed brand presence across Instagram, Facebook, X, LinkedIn, YouTube, and WhatsApp for a community reaching ~2M followers; strategized and created platform-specific content to improve campaign visibility, strengthen member engagement, and support growth objectives. Contributed to YoY engagement growth across social channels through consistent content and community management; moderated comments and interactions; maintained brand voice. Optimized YouTube uploads with SEO-friendly titles, descriptions, and thumbnails; organized and tagged video and image assets for better internal accessibility.

Owned weekly content planning and publishing for client accounts, driving 70% growth in reach and 30% growth in Facebook engagement. Tracked audience performance through quarterly reporting and recommended tactics to sustain growth. Acted as an extension of the client brand by managing community interactions, res sharing content, and maintaining voice consistency. Produced blog content, website copy updates, and additional marketing writing tasks.