Hi, I'm Isabela Pinheiro Pampuch, a graphic designer with a passion for fashion and visual storytelling. I specialize in branding, planning, strategy, and execution across campaigns, social media, and fashion communication. I hold a design degree from Pontifical Catholic University of Paraná (PUCPR) and have 6 years of hands-on experience in fashion-focused markets. I'm a dynamic, results-oriented professional who loves solving problems and hitting KPIs. I have strong CRM and social media skills, experience in trend research and styling for campaigns, and a knack for turning data into creative, brand-aligned visuals.

Isabela Pinheiro Pampuch

Hi, I'm Isabela Pinheiro Pampuch, a graphic designer with a passion for fashion and visual storytelling. I specialize in branding, planning, strategy, and execution across campaigns, social media, and fashion communication. I hold a design degree from Pontifical Catholic University of Paraná (PUCPR) and have 6 years of hands-on experience in fashion-focused markets. I'm a dynamic, results-oriented professional who loves solving problems and hitting KPIs. I have strong CRM and social media skills, experience in trend research and styling for campaigns, and a knack for turning data into creative, brand-aligned visuals.

Available to hire

Hi, I’m Isabela Pinheiro Pampuch, a graphic designer with a passion for fashion and visual storytelling. I specialize in branding, planning, strategy, and execution across campaigns, social media, and fashion communication. I hold a design degree from Pontifical Catholic University of Paraná (PUCPR) and have 6 years of hands-on experience in fashion-focused markets.

I’m a dynamic, results-oriented professional who loves solving problems and hitting KPIs. I have strong CRM and social media skills, experience in trend research and styling for campaigns, and a knack for turning data into creative, brand-aligned visuals.

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Language

English
Intermediate
French
Intermediate
Italian
Beginner

Work Experience

Designer / Social Media at TROC - AREZZO&CO
June 1, 2022 - Present
Content design across brand channels, with a focus on social media and Pinterest; led advertising campaign production and materials (ebooks, landing pages, pop-ups, banners, paid media assets) and social content; contributed to visual identity development and content planning; managed Instagram strategy and performance analysis; aligned communications across channels with brandbook; in 2024 grew Pinterest, achieving 200% organic sales growth.
Designer at Freelance Designer
January 1, 2020 - Present
Developed photographic, graphic and digital materials for clients including Amey Women's Fashion, Hype Enterprises, GRAMA Clothing, Lafort Brasil LTDA, Sunset Brew Brewery, Verduranet Food Production and Commerce, Pluma et Littera Publishing (France).
Marketing Assistant at La Fort Industry Ltda
May 1, 2019 - February 1, 2021
Visual identity development for campaigns across e-commerce, email marketing, social media and stores; creation of graphic and digital materials; planned monthly photoshoots; CRM channel management; image editing and post-production for campaigns and lookbooks; assisted in e-commerce image updates; planned marketing actions; monthly trend analysis via WGSN; managed quotations and negotiations; monitored website updates and analyzed customer behavior and sales data; styling assistant during brand photoshoots.

Education

Bachelor's Degree in Design at Pontifical Catholic University of Paraná (PUCPR)
January 11, 2030 - January 1, 2020

Qualifications

User-Centered Design (PUCRS)
January 1, 2024 - December 30, 2025
Digital Illustration (SENAC)
January 1, 2018 - December 30, 2025
Lingerie Draping (Moulage) - PUCPR
January 1, 2018 - December 30, 2025
Professional Sewing Course
January 1, 2016 - December 30, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail