Curious and detail-oriented with a strong focus on typography, branding, editorial design and visual systems.

Isabel Peña Guzmán

Curious and detail-oriented with a strong focus on typography, branding, editorial design and visual systems.

Available to hire

Curious and detail-oriented with a strong focus on typography, branding, editorial design and visual systems.

Language

Spanish; Castilian
Fluent
English
Fluent
French
Intermediate
Russian
Beginner

Work Experience

Senior Designer at Sapiens
April 1, 2024 - November 14, 2025
– Developed visual identity systems, brand guidelines, editorial design, packaging, UX/UI design. – Art Direction. – Co-led and managed a team of designers.
Visual Designer at Rosaprima
January 3, 2025 - April 10, 2024
– Designed and produced printed materials including catalogs, posters, banners, packaging, and merchandising. – Created digital assets for social media, product launches, and email marketing campaigns. – Developed sales-support materials for commercial teams and trade shows. – Art-directed product photoshoots. – Updated and maintained product catalogs, blog content, and website assets.
Senior Designer at Fontana Diseño
August 2, 2021 - August 26, 2022
– Developed visual identity systems, brand guidelines, editorial design and packaging for small, medium and large companies. – Contributed to typeface programming.

Education

Master’s Degree in Typeface Design at Universidad de Buenos Aires
January 11, 2030 - April 16, 2026
Digital Photography at Santa Fe University of Art and Design
January 11, 2030 - April 16, 2026
Bachelor's in Graphic Design at Universidad de las Américas
January 11, 2030 - April 16, 2026
Master's Degree in Typeface Design at Universidad de Buenos Aires
January 11, 2030 - April 16, 2026
Bachelor's in Graphic Design at Universidad de las Américas
January 11, 2030 - April 16, 2026

Qualifications

Google UX Design Professional Certificate
January 11, 2030 - April 16, 2026
ArtFest 2012 Scholarship
January 11, 2030 - April 16, 2026
Best Graduate Recognition of the Architecture and Design Faculty
January 11, 2030 - April 16, 2026
Calligraphy studies
January 11, 2030 - April 16, 2026
Coursera Google UX Design Professional Certificate
January 11, 2030 - April 16, 2026
ArtFest 2012 scholarship
January 11, 2030 - April 16, 2026
The Letter as Image: Visual Semantics
January 11, 2030 - April 16, 2026

Industry Experience

Education, Other, Media & Entertainment, Professional Services, Software & Internet