Isabel Sivira

Supported store operations during peak periods, assisted with campaigns and visual merchandising, and contributed to timely promotional posts.

Developed the full visual identity for Mei Moda, a concept for an online clothing brand. Designed the logo, color palette, visual patterns, and brand mockups to establish a bold and modern aesthetic. Created branding assets including patterns and promotional materials using Figma, Illustrator, and Photoshop. Delivered cohesive brand kits suitable for use across packaging, social media, and e-commerce platforms.

Supported store operations, including inventory, garment printing, and customer service. Assisted in content creation and marketing campaign planning. Designed promotional assets such as social posts and email banners. Supported performance analysis and gained hands-on experience with tools like Figma and Adobe Suite. Led the social media strategy and content calendar for an international student association, managed a small team ensuring visual and verbal consistency across platforms. Achieved a 3.4% growth in Instagram engagement through creative campaigns and timely posting.