I'm a strategic, innovative Social Media Marketing leader specializing in fashion, beauty, and luxury brands. Over 8+ years, I've built always-on content strategies, launched viral campaigns, and fostered thriving online communities across TikTok, Instagram, and YouTube. I excel at influencer partnerships, editorial calendars, and cross-functional collaboration with PR, creative, and brand teams to align content with seasonal drops and cultural moments. I'm fluent in turning data into creative ideas that resonate with diverse audiences while driving engagement and brand awareness. I have worked for both full-time and contracted/freelance opportunities.…

Isela Marina

I'm a strategic, innovative Social Media Marketing leader specializing in fashion, beauty, and luxury brands. Over 8+ years, I've built always-on content strategies, launched viral campaigns, and fostered thriving online communities across TikTok, Instagram, and YouTube. I excel at influencer partnerships, editorial calendars, and cross-functional collaboration with PR, creative, and brand teams to align content with seasonal drops and cultural moments. I'm fluent in turning data into creative ideas that resonate with diverse audiences while driving engagement and brand awareness. I have worked for both full-time and contracted/freelance opportunities.…

Available to hire

I’m a strategic, innovative Social Media Marketing leader specializing in fashion, beauty, and luxury brands. Over 8+ years, I’ve built always-on content strategies, launched viral campaigns, and fostered thriving online communities across TikTok, Instagram, and YouTube.

I excel at influencer partnerships, editorial calendars, and cross-functional collaboration with PR, creative, and brand teams to align content with seasonal drops and cultural moments. I’m fluent in turning data into creative ideas that resonate with diverse audiences while driving engagement and brand awareness. I have worked for both full-time and contracted/freelance opportunities.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Social Media Manager at IPSY (Beauty Brand)
April 1, 2022 - Present
Lead digital strategy for an $800M+ DTC beauty brand across TikTok, Instagram, YouTube and emerging channels. Led the launch of the brand's TikTok channel, generating 2M+ organic views and contributing to a 20% lift in Gen Z brand awareness. Directed social-first storytelling with creators, securing viral partnerships with 10M+ collective views and driving a 15% higher engagement rate versus standard content. Drafted and reviewed 150+ social briefs annually; streamlined timelines and improved creative consistency. Partnered with PR, Creative, and Brand teams to align influencer content with seasonal collections and campaign priorities. Directed influencer + UGC content direction, supporting launches and generating a 30% increase in saves and shares. Established scalable content workflows, improving on-time posting by 40% and increasing daily output across channels.
Social Media Manager at Vince
February 1, 2017 - January 31, 2019
Managed social media for a luxury fashion brand, overseeing content creation, calendar planning, and community engagement.

Education

B.S International Business at California State Polytechnic University, Pomona
January 11, 2030 - May 10, 2026
B.S Business Marketing at California State Polytechnic University, Pomona
January 11, 2030 - May 10, 2026

Qualifications

LVMH Certificate
January 11, 2030 - January 1, 2024

Industry Experience

Media & Entertainment, Retail, Consumer Goods

Skills

Experience Level