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I have 2+ years of experience in social media and marketing, working across brand management, content creation, and campaign strategy. I started my own brand, Boracoreshop, managing everything independently from content to community to operations. I then worked as a Marketing and Research Executive at EverythingAboutWater, handling social media end to end, running Meta Ads campaigns, and coordinating a live expo with 100+ partners. I moved to Canada to study Marketing Management and Advertising Account Management at Sheridan College, where I worked with real brands on briefs, pitch decks, launch campaigns, and marketing strategies. As part of my co-op I worked as a Marketing Support, managing social accounts, shooting content at live events, and presenting performance insights to stakeholders. I also worked part time as a Retail Sales Associate, which gave me strong customer communication and people skills. I'm proficient in Meta Ads Manager, Google Analytics (GA4 certified), Hootsuite, Canva, CapCut, Adobe Creative Suite, and Meta Business Suite.…I have 2+ years of experience in social media and marketing, working across brand management, content creation, and campaign strategy. I started my own brand, Boracoreshop, managing everything independently from content to community to operations. I then worked as a Marketing and Research Executive at EverythingAboutWater, handling social media end to end, running Meta Ads campaigns, and coordinating a live expo with 100+ partners. I moved to Canada to study Marketing Management and Advertising Account Management at Sheridan College, where I worked with real brands on briefs, pitch decks, launch campaigns, and marketing strategies. As part of my co-op I worked as a Marketing Support, managing social accounts, shooting content at live events, and presenting performance insights to stakeholders. I also worked part time as a Retail Sales Associate, which gave me strong customer communication and people skills. I'm proficient in Meta Ads Manager, Google Analytics (GA4 certified), Hootsuite, Canva, CapCut, Adobe Creative Suite, and Meta Business Suite.

Ishita Goel

Social Media Manager, Content Creator, Video Editor, +1

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I have 2+ years of experience in social media and marketing, working across brand management, content creation, and campaign strategy. I started my own brand, Boracoreshop, managing everything independently from content to community to operations. I then worked as a Marketing and Research Executive at EverythingAboutWater, handling social media end to end, running Meta Ads campaigns, and coordinating a live expo with 100+ partners. I moved to Canada to study Marketing Management and Advertising Account Management at Sheridan College, where I worked with real brands on briefs, pitch decks, launch campaigns, and marketing strategies. As part of my co-op I worked as a Marketing Support, managing social accounts, shooting content at live events, and presenting performance insights to stakeholders. I also worked part time as a Retail Sales Associate, which gave me strong customer communication and people skills. I'm proficient in Meta Ads Manager, Google Analytics (GA4 certified), Hootsuite, Canva, CapCut, Adobe Creative Suite, and Meta Business Suite.…I have 2+ years of experience in social media and marketing, working across brand management, content creation, and campaign strategy. I started my own brand, Boracoreshop, managing everything independently from content to community to operations. I then worked as a Marketing and Research Executive at EverythingAboutWater, handling social media end to end, running Meta Ads campaigns, and coordinating a live expo with 100+ partners. I moved to Canada to study Marketing Management and Advertising Account Management at Sheridan College, where I worked with real brands on briefs, pitch decks, launch campaigns, and marketing strategies. As part of my co-op I worked as a Marketing Support, managing social accounts, shooting content at live events, and presenting performance insights to stakeholders. I also worked part time as a Retail Sales Associate, which gave me strong customer communication and people skills. I'm proficient in Meta Ads Manager, Google Analytics (GA4 certified), Hootsuite, Canva, CapCut, Adobe Creative Suite, and Meta Business Suite.

Available to hire

I have 2+ years of experience in social media and marketing, working across brand management, content creation, and campaign strategy. I started my own brand, Boracoreshop, managing everything independently from content to community to operations. I then worked as a Marketing and Research Executive at EverythingAboutWater, handling social media end to end, running Meta Ads campaigns, and coordinating a live expo with 100+ partners. I moved to Canada to study Marketing Management and Advertising Account Management at Sheridan College, where I worked with real brands on briefs, pitch decks, launch campaigns, and marketing strategies. As part of my co-op I worked as a Marketing Support, managing social accounts, shooting content at live events, and presenting performance insights to stakeholders. I also worked part time as a Retail Sales Associate, which gave me strong customer communication and people skills. I’m proficient in Meta Ads Manager, Google Analytics (GA4 certified), Hootsuite, Canva, CapCut, Adobe Creative Suite, and Meta Business Suite.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Viral Content Project at Instagram

June 1, 2025 - Present

Create and manage an organic short-form content page reaching 1.9M+ views and multiple 400k-500k view posts by applying audience psychology, trend research, and platform-native creative strategy.

Launch Campaign for Joy Burst Soda at Sheridan College Capstone

May 1, 2025 - June 1, 2025

Developed end-to-end campaign strategy including brand positioning, influencer integration plan, ad scripts, multi-channel content, and distribution plan; presented as final brand pitch to client.

Marketing Support (Co-op) at Sheridan College

September 1, 2024 - December 1, 2024

Managed social media accounts end-to-end, developing content calendars, shooting & editing digital assets, and publishing across channels, coordinating approvals and maintaining consistent output.

Marketing and Research Executive at Everything About Water

September 1, 2022 - October 1, 2023

Managed social media accounts independently across platforms, tracking reach, engagement, and growth, contributing to 35% increase in brand visibility and follower engagement over 12 months. Shot, edited, and published short-form content and promotional assets aligned with brand voice, adapting to trends to maximize audience engagement. Coordinated content and logistics for EAW Water Expo 2023 with 100+ exhibitors, capturing event coverage and managing real-time social publishing during live activations. Monitored performance metrics post-campaign and produced reporting to evaluate content impact and inform future social strategy.

Founder and Creative Strategist at Boracore Shop

February 1, 2021 - September 1, 2023

Built brand social presence from zero to a consistent 8–12% engagement rate by independently managing all content creation, short-form video editing, posting, and community engagement on Instagram. Identified and adapted trends to fit brand voice, producing Reels and Stories that drive product discovery, audience growth, and direct sales conversions. Planned and executed organic campaigns, product launches, and seasonal promotions with next-day content turnaround and consistent weekly publish cadence. Managed 200+ customer orders at 99% satisfaction rate, balancing live content operations with end-to-end fulfilment and vendor coordination.