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I’m a concept-driven visual designer working across brand identity, editorial design, and visual storytelling. With a background in product and information design, I translate complex ideas into clear, structured visual systems. My work is shaped by a close attention to material qualities and image language—how texture, color, and form influence perception. This allows me to develop visual directions that not only feel coherent, but communicate with precision across print, packaging, and digital contexts. I collaborate with marketing teams, curators, and developers to build design systems that hold together over time. Each project begins with understanding its context, and developing a visual language that can sustain that thinking consistently.…I’m a concept-driven visual designer working across brand identity, editorial design, and visual storytelling. With a background in product and information design, I translate complex ideas into clear, structured visual systems. My work is shaped by a close attention to material qualities and image language—how texture, color, and form influence perception. This allows me to develop visual directions that not only feel coherent, but communicate with precision across print, packaging, and digital contexts. I collaborate with marketing teams, curators, and developers to build design systems that hold together over time. Each project begins with understanding its context, and developing a visual language that can sustain that thinking consistently.

Ishtar Hsu

Designer, Graphic Designer, Illustrator, +2

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I’m a concept-driven visual designer working across brand identity, editorial design, and visual storytelling. With a background in product and information design, I translate complex ideas into clear, structured visual systems. My work is shaped by a close attention to material qualities and image language—how texture, color, and form influence perception. This allows me to develop visual directions that not only feel coherent, but communicate with precision across print, packaging, and digital contexts. I collaborate with marketing teams, curators, and developers to build design systems that hold together over time. Each project begins with understanding its context, and developing a visual language that can sustain that thinking consistently.…I’m a concept-driven visual designer working across brand identity, editorial design, and visual storytelling. With a background in product and information design, I translate complex ideas into clear, structured visual systems. My work is shaped by a close attention to material qualities and image language—how texture, color, and form influence perception. This allows me to develop visual directions that not only feel coherent, but communicate with precision across print, packaging, and digital contexts. I collaborate with marketing teams, curators, and developers to build design systems that hold together over time. Each project begins with understanding its context, and developing a visual language that can sustain that thinking consistently.

Available to hire

I’m a concept-driven visual designer working across brand identity, editorial design, and visual storytelling. With a background in product and information design, I translate complex ideas into clear, structured visual systems.

My work is shaped by a close attention to material qualities and image language—how texture, color, and form influence perception. This allows me to develop visual directions that not only feel coherent, but communicate with precision across print, packaging, and digital contexts.

I collaborate with marketing teams, curators, and developers to build design systems that hold together over time. Each project begins with understanding its context, and developing a visual language that can sustain that thinking consistently.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Icon

Expert

Illustration

Expert

Infographic

Expert

Language

Chinese

Fluent

English

Advanced

Dutch

Intermediate

Japanese

Intermediate

Work Experience

Freelance Visual Designer at Studio Ishtar Hsu

January 1, 2018 - Present

Develop visual identities, editorial systems, and exhibition visuals for clients across arts, culture, and retail, working across print, packaging, and digital platforms, translating abstract concepts into structured visual languages, and collaborating with curators, marketing teams, and developers to ensure consistency across campaigns and outputs.

Designer & Consultant at Sen Yu Library

August 1, 2015 - May 29, 2019

Led the brand identity and design strategy for a nomadic bookstore and cultural platform. Developed adaptive CIS and event visuals based on city/location-specific contexts. Promoted literature through campaign storytelling, artist collaborations, and interactive events. Co-developed the “human library” concept into a cohesive brand experience.

Designer & Marketing Consultant at Jiou Tao Co. / ISHA Jewelry

April 1, 2012 - May 29, 2015

Led the comprehensive rebranding initiative, revitalizing brand identity and visual strategy. Art-directed seasonal shoots and visual campaigns aligned with the refreshed brand vision. Created promotional graphics and e-commerce assets supporting brand repositioning. Collaborated with developers to translate visual systems into functional e-commerce platforms, ensuring consistency across screens.

Graphic Designer at anBranding Co.

December 1, 2010 - January 31, 2012

Worked on branding and exhibition projects for international clients, designing visual identities and exhibition graphics, and producing print, PR, and merchandising materials.