Isabel A. Gamarra

Owned end-to-end communications and digital marketing strategy for two literacy organizations focused on dyslexia awareness and evidence-based reading instruction. Managed social media channels with content strategy, creation, scheduling, community engagement, and performance optimization. Built and launched two websites from the ground up, including architecture, content, UX, and ongoing updates for recruitment and program visibility. Created recruitment/outreach and event materials (digital/print toolkits, flyers, presentations, parent-facing resources). Managed the marketing and enrollment funnel with backend systems, CRM workflows, and automation using Funnel Breezy. Designed and implemented automated email sequences, intake workflows, and lead-nurture campaigns. Supported public-facing campaigns and community outreach to expand access to dyslexia intervention services.

Led integrated marketing and communications strategies across a Walton Family Foundation-backed housing organization. Ensured brand consistency across consumer materials (brochures, direct mail, newsletters, branded items, emails, websites). Strategized and led a region-wide media campaign, launched a dedicated news platform, and managed proactive media relations. Spearheaded a strategic re-branding initiative to unify identity and amplify mission impact. Built and led a community outreach program to advance attainable housing policy via tabling and resident feedback tools. Oversaw website optimization and scaled social media strategy. Developed public education campaigns on housing affordability and solutions, planned community forums/workshops/events, and cultivated relationships with municipalities and policymakers. Built and hired a 3-person team.

Taught undergraduate and graduate public policy and public administration courses online and in-person. Developed syllabi and weekly lesson plans aligned to departmental and college standards. Delivered lectures, facilitated in-class discussions, designed assignments, and graded papers/quizzes/exams with constructive feedback. Built online course components in Canvas and engaged in professional development for global learning and online/hybrid teaching modalities.