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I’m Isobel Lentaigne, a product designer and creative strategist with experience spanning UX/UI, brand identity, and digital content for AI startups and tech-forward companies. I’m skilled at turning complex ideas into intuitive user experiences and compelling visual narratives, and I’ve led end-to-end design—from user research and prototyping in Figma to building scalable brand systems for both early-stage startups and established teams. I thrive in collaborative, fast-moving environments, balancing creative innovation with data-driven decision making to deliver meaningful impact. I enjoy working with engineers, founders, and cross-functional partners to align product, brand, and UX outcomes that resonate with users and stakeholders.…I’m Isobel Lentaigne, a product designer and creative strategist with experience spanning UX/UI, brand identity, and digital content for AI startups and tech-forward companies. I’m skilled at turning complex ideas into intuitive user experiences and compelling visual narratives, and I’ve led end-to-end design—from user research and prototyping in Figma to building scalable brand systems for both early-stage startups and established teams. I thrive in collaborative, fast-moving environments, balancing creative innovation with data-driven decision making to deliver meaningful impact. I enjoy working with engineers, founders, and cross-functional partners to align product, brand, and UX outcomes that resonate with users and stakeholders.

Isobel Lentaigne

Brand Strategist, Content Strategist, Graphic Designer, +7

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I’m Isobel Lentaigne, a product designer and creative strategist with experience spanning UX/UI, brand identity, and digital content for AI startups and tech-forward companies. I’m skilled at turning complex ideas into intuitive user experiences and compelling visual narratives, and I’ve led end-to-end design—from user research and prototyping in Figma to building scalable brand systems for both early-stage startups and established teams. I thrive in collaborative, fast-moving environments, balancing creative innovation with data-driven decision making to deliver meaningful impact. I enjoy working with engineers, founders, and cross-functional partners to align product, brand, and UX outcomes that resonate with users and stakeholders.…I’m Isobel Lentaigne, a product designer and creative strategist with experience spanning UX/UI, brand identity, and digital content for AI startups and tech-forward companies. I’m skilled at turning complex ideas into intuitive user experiences and compelling visual narratives, and I’ve led end-to-end design—from user research and prototyping in Figma to building scalable brand systems for both early-stage startups and established teams. I thrive in collaborative, fast-moving environments, balancing creative innovation with data-driven decision making to deliver meaningful impact. I enjoy working with engineers, founders, and cross-functional partners to align product, brand, and UX outcomes that resonate with users and stakeholders.

Available to hire

I’m Isobel Lentaigne, a product designer and creative strategist with experience spanning UX/UI, brand identity, and digital content for AI startups and tech-forward companies. I’m skilled at turning complex ideas into intuitive user experiences and compelling visual narratives, and I’ve led end-to-end design—from user research and prototyping in Figma to building scalable brand systems for both early-stage startups and established teams.

I thrive in collaborative, fast-moving environments, balancing creative innovation with data-driven decision making to deliver meaningful impact. I enjoy working with engineers, founders, and cross-functional partners to align product, brand, and UX outcomes that resonate with users and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Designer & Brand Strategist at Beyond Light

January 1, 2022 - November 11, 2025

Led the content strategy and growth for social media channels, focusing on community-driven storytelling through static graphics and copy and video content (reels). Drove website content optimisation and refined the brand's positioning; utilised GA4 analytics to inform digital engagement strategies.

Brand Designer & Visual Narratives Lead at Futuria

January 1, 2022 - November 11, 2025

Led full brand creation and visual narrative for the AI platform, balancing cutting-edge aesthetics with user accessibility. Designed and prototyped digital interfaces and pitch materials in Figma, creating a scalable brand system for product UI, marketing assets, and internal dashboards. Produced visual assets for product marketing, presentations, and social campaigns.

Brand Designer & Growth Marketing Lead at Accelleo

January 1, 2022 - November 11, 2025

Executed targeted LinkedIn campaigns to acquire 16-24 year-old recruitment leads. Created C-level presentation and communication decks instrumental in securing major governmental clients. Established first-draft brand assets defining foundational visual identity and tone of voice.

Brand Designer & Content Strategist at Foum Zguid Desert Tours

January 1, 2022 - November 11, 2025

Rebranded and optimized website content including multilingual keyword strategies, achieving a 300% increase in average daily site visits and a 16x increase in lead volume.

Junior Wordpress Developer at Basker Roberts

December 31, 2021 - December 31, 2021

Learned fundamentals of WordPress website building; responsible for copy-writing across sites; learned and implemented fundamentals of SEO software including HubSpot, Yoast, and WordPress SEO to optimize live sites; created user flows, personas and wireframes to design functional, professional websites.

Freelance Designer & Brand Strategist at Futuria – AI/Tech Consultancy

January 1, 2022 - Present

Led brand creation from scratch, including name, logo, tone of voice, and visual identity. Designed and prototyped digital interfaces and pitch materials in Figma, optimising usability for investor and client presentations. Created a scalable brand system for product UI, marketing assets, and internal dashboards. Balanced cutting-edge AI aesthetics with user accessibility for broad market appeal. Produced visual assets for product marketing, presentations, and social campaigns.

Brand Designer & Strategist at Futuria – AI/Tech Consultancy

January 1, 2022 - Present

Brand Designer at Foum Zguid Desert Tours

January 1, 2022 - Present

Rebranded a Moroccan travel company, crafting a culturally authentic identity rooted in sustainability. Currently rebuilding the website for performance, UX, and SEO, including multilingual keyword strategies. Responsible for Paid Ad campaigns and Social Media Marketing.

Brand Designer at Accelleo

January 1, 2022 - Present

Designed branded C-level business templates and internal communication decks. Lead Social Media campaigns on LinkedIn and Facebook.

Brand Designer & Social Media Strategist at Beyond Light

January 1, 2022 - Present

Developed and implemented social media strategies with a focus on storytelling through static and video content. Rewrote website copy to reflect a shift toward community-driven travel, optimised for SEO. Introduced UX improvements to streamline the booking journey. Used analytics insights to refine brand positioning and digital engagement.