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I'm a website copywriter who helps small businesses get clear on what they want to say and write it in a way that feels honest, confident, and actually leads people to bookings. After getting an MA in Environmental History (and yes, I wrote a whole thesis chapter from the POV of a whale), I started writing content for Coast Hotels, Jay Shetty, Press'd Sandwiches, published authors, and local brands doing seriously cool things. At In Tandem Studios, I work with my co-founder and design partner to write, design, and develop websites so the layout, copy, and tech are built to support the same goal: a website that feels like the business behind it and makes it easier for the right people to inquire.…I'm a website copywriter who helps small businesses get clear on what they want to say and write it in a way that feels honest, confident, and actually leads people to bookings. After getting an MA in Environmental History (and yes, I wrote a whole thesis chapter from the POV of a whale), I started writing content for Coast Hotels, Jay Shetty, Press'd Sandwiches, published authors, and local brands doing seriously cool things. At In Tandem Studios, I work with my co-founder and design partner to write, design, and develop websites so the layout, copy, and tech are built to support the same goal: a website that feels like the business behind it and makes it easier for the right people to inquire.

Isobel Griffin

Writer, Copywriter, Creative Director, +2

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I'm a website copywriter who helps small businesses get clear on what they want to say and write it in a way that feels honest, confident, and actually leads people to bookings. After getting an MA in Environmental History (and yes, I wrote a whole thesis chapter from the POV of a whale), I started writing content for Coast Hotels, Jay Shetty, Press'd Sandwiches, published authors, and local brands doing seriously cool things. At In Tandem Studios, I work with my co-founder and design partner to write, design, and develop websites so the layout, copy, and tech are built to support the same goal: a website that feels like the business behind it and makes it easier for the right people to inquire.…I'm a website copywriter who helps small businesses get clear on what they want to say and write it in a way that feels honest, confident, and actually leads people to bookings. After getting an MA in Environmental History (and yes, I wrote a whole thesis chapter from the POV of a whale), I started writing content for Coast Hotels, Jay Shetty, Press'd Sandwiches, published authors, and local brands doing seriously cool things. At In Tandem Studios, I work with my co-founder and design partner to write, design, and develop websites so the layout, copy, and tech are built to support the same goal: a website that feels like the business behind it and makes it easier for the right people to inquire.

Available to hire

I’m a website copywriter who helps small businesses get clear on what they want to say and write it in a way that feels honest, confident, and actually leads people to bookings.

After getting an MA in Environmental History (and yes, I wrote a whole thesis chapter from the POV of a whale), I started writing content for Coast Hotels, Jay Shetty, Press’d Sandwiches, published authors, and local brands doing seriously cool things.

At In Tandem Studios, I work with my co-founder and design partner to write, design, and develop websites so the layout, copy, and tech are built to support the same goal: a website that feels like the business behind it and makes it easier for the right people to inquire.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Owner & Copywriter at Isobel Griffin Creative

December 1, 2020 - Present

Created craft-trust-building messaging rooted in empathy and buyer psychology. Run audits that show exactly where sites lose people (and how to fix it). Write web, email, and blog content to funnel right-fit clients. Clients: Coast Hotels, Jay Shetty Media, Press’d Sandwiches, plus passionate small brands.

Co-founder at In Tandem Studios

August 1, 2024 - Present

Build sites with strategy, voice, visuals, and tech working together. Pair words and design so they support the website's goal. Lead collaborative quick launches and fully custom builds. Clients include photographers, therapists, coaches, and community organizations.

Document Production at Terra Archaeology Limited

January 1, 2019 - October 1, 2021

Create, edit, and maintain proposals, permits, and reports across full project life cycles. Partnered with project managers to keep content precise and tailored to each project. Used First Nation communication systems for updates, hiring, and reporting.