Available to hire
I’m a branding and visual design professional with a track record of delivering high-impact campaigns and brand identities across digital and print. My work spans corporate communications, editorial design, and UI/landing pages, always prioritizing clarity, impact, and user experience. I’ve led creative for global events, built conversion-focused UI experiences, and crafted editorial visuals for diverse brands. I enjoy collaborating with cross-functional teams to shape visuals that reflect brand values and drive results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Beginner
Language
English
Fluent
Work Experience
Assistant Director – Graphic Artist at Moody’s Analytics
May 1, 2022 - October 1, 2025Directed creative output for major global events across three regions, leading the design and execution of all visual assets, keynote presentations, and on-stage content. Established and elevated the standard for client-facing presentations, producing custom, high-stakes decks that equipped sales teams with a strong visual narrative and helped secure key deals by giving reps a professional edge.
Senior Designer at Aspen Woolf
June 1, 2019 - May 1, 2022Developed high-impact campaign creative for international property investment markets across digital, print, and social platforms. Created UI designs for lead-gen landing pages focused on user experience and conversion performance. Designed and built email marketing campaigns that aligned with brand goals and drove measurable engagement.
Multimedia Designer at The New Arab (Al-Araby Al-Jadeed)
July 1, 2016 - June 1, 2019Designed editorial layouts, infographics, and visual content that clarified and elevated complex political and cultural stories for an international news audience.
Artist / Illustrator at Lloyds Bank
August 1, 2015 - July 1, 2016Applied conceptual illustration and design to support brand and campaign messaging. Created rich visual assets that aligned with corporate identity across internal and external materials.
Midweight Designer at Freelance
February 1, 2010 - July 1, 2016Delivered strategic design solutions supporting startups and charitable organisations, including branding, editorial design, advertising collateral, and visual storytelling.
Midweight Designer Freelance at Freelance
February 1, 2010 - July 1, 2016Delivered strategic design solutions supporting startups and charitable organisations, including branding, editorial design, advertising collateral, and visual storytelling.
Junior Designer at Saatchi & Saatchi
May 1, 2006 - April 1, 2008Supported the development of creative concepts and design execution for top-tier clients. Gained a deep foundation in agency process, campaign thinking, and branded content design.
Education
Digital Graphic Design Fundamentals at London College of Contemporary Arts (LCCA)
January 11, 2030 - February 18, 2026Graphics Summer School at University of the Arts London
January 11, 2030 - February 18, 2026Digital Graphic Design Fundamentals at London College of Contemporary Arts (LCCA)
January 11, 2030 - February 19, 2026Graphics Summer School at University of the Arts London
January 11, 2030 - February 19, 2026Digital Graphic Design Fundamentals at London College of Contemporary Arts (LCCA)
January 11, 2030 - February 25, 2026Graphics Summer School at University of the Arts London
January 11, 2030 - February 25, 2026Digital Graphic Design Fundamentals at London College of Contemporary Arts (LCCA)
January 11, 2030 - March 23, 2026Graphics Summer School at University of the Arts London
January 11, 2030 - March 23, 2026Qualifications
Industry Experience
Media & Entertainment, Financial Services, Professional Services, Real Estate & Construction, Non-Profit Organization
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