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Results-driven SEO and content professional with 7+ years of experience working across SEO, content strategy, and cross-functional collaboration with creative, web development and brand teams. Skilled in analyzing data across digital channels, identifying actionable insights, and transforming data into strategic recommendations that improve communication performance. Proficient in Google Analytics, Looker Studio, Google Suite, and multiple content and SEO tools.…Results-driven SEO and content professional with 7+ years of experience working across SEO, content strategy, and cross-functional collaboration with creative, web development and brand teams. Skilled in analyzing data across digital channels, identifying actionable insights, and transforming data into strategic recommendations that improve communication performance. Proficient in Google Analytics, Looker Studio, Google Suite, and multiple content and SEO tools.

Isys Bastos

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Results-driven SEO and content professional with 7+ years of experience working across SEO, content strategy, and cross-functional collaboration with creative, web development and brand teams. Skilled in analyzing data across digital channels, identifying actionable insights, and transforming data into strategic recommendations that improve communication performance. Proficient in Google Analytics, Looker Studio, Google Suite, and multiple content and SEO tools.…Results-driven SEO and content professional with 7+ years of experience working across SEO, content strategy, and cross-functional collaboration with creative, web development and brand teams. Skilled in analyzing data across digital channels, identifying actionable insights, and transforming data into strategic recommendations that improve communication performance. Proficient in Google Analytics, Looker Studio, Google Suite, and multiple content and SEO tools.

Available to hire

Results-driven SEO and content professional with 7+ years of experience working across SEO, content strategy, and cross-functional collaboration with creative, web development and
brand teams. Skilled in analyzing data across digital channels, identifying actionable insights, and transforming data into strategic recommendations that improve communication performance. Proficient in Google Analytics, Looker Studio, Google Suite, and multiple content and SEO tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

SEO Analyst at Up Venture Media

July 1, 2023 - Present

Analyze traffic, user behavior and content performance to identify insights and optimize cross-channel communication strategies.

Portuguese SEO Specialist at Welocalize

June 1, 2023 - August 1, 2024

Conducted keyword research to identify traffic growth opportunities and improved rankings within the Brazilian market; localized English keyword strategies into Brazilian Portuguese, ensuring semantic precision and cultural relevance across all search intents; optimized metadata following SEO best practices to increase CTR and organic visibility in Portuguese (Brazil).

AI Trainer | Linguistic & Content Specialist at Outlier

January 1, 2023 - December 1, 2025

Evaluated, created, and refined text and audio prompts in Brazilian Portuguese, ensuring linguistic accuracy across grammar, vocabulary, spelling, syntax, and idiomatic expressions; applied deep understanding of formal and informal communication styles; produced and reviewed spoken Portuguese content for audio-based AI prompts; analyzed and composed complex content in English; adapted outputs to different writing styles and tones; identified language inconsistencies and provided precise feedback to improve model performance.

SEO Content Manager at PM3

October 1, 2021 - June 1, 2023

Increased organic traffic by 275% and conversions by 155% through a data-led content strategy; analyzed user behavior, search intent, content performance and audience insights to guide editorial planning; conducted competitor monitoring and content gap analysis to identify strategic opportunities; generated weekly/monthly analytics reports and presented insights to stakeholders and leadership; collaborated with marketing, product, designers and external consultants, integrating analytical findings into creative and communications improvements; supported YouTube SEO and analyzed video performance using audience retention metrics and keyword trends; executed tests, validated hypotheses, and optimized content based on performance data.

SEO Content Analyst at Tropicana Marketing Digital

July 1, 2020 - August 1, 2021

Designed and executed SEO content strategies for clients in multiple industries (fashion, finance, health, retail, technology); specialized in both B2B and B2C projects including SaaS companies; developed personas and customer journey strategies to align content with user needs; produced content in diverse formats (blogs, email, ads, e-books, websites) and optimized content for e-commerce websites.

SEO Writer (Contributor) at Editora Globo (TechTudo)

November 1, 2019 - December 1, 2020

Produced optimized reviews, tutorials, and news articles on technology; contributed to one of Brazil’s leading tech content platforms.

SEO Writer at Satsuma Ltda

November 1, 2019 - December 1, 2021

Developed local SEO projects in the tourism and hospitality sector, creating optimized content for diverse products; managed data entry tasks, maintaining detailed spreadsheets up-to-date.