IB

Isys Bastos

Available to hire

Results-driven SEO and content professional with 7+ years of experience working across SEO, content strategy, and cross-functional collaboration with creative, web development and brand teams.

About

Results-driven SEO and content professional with 7+ years of experience working across SEO, content strategy, and cross-functional collaboration with creative, web development and
brand teams. Skilled in analyzing data across digital channels, identifying actionable insights, and transforming data into strategic recommendations that improve communication performance. Proficient in Google Analytics, Looker Studio, Google Suite, and multiple content and SEO tools.

  • 7 years' experience
  • Joined July 2026

Languages

  • PortugueseFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail
  • Travel & Hospitality

More experts in Juiz de Fora, Brazil

Work experience· 7 roles

SEO Analyst · Up Venture MediaJul 2023 – Present · 3 yrs 5 mos

Analyze traffic, user behavior and content performance to identify insights and optimize cross-channel communication strategies.

Portuguese SEO Specialist · WelocalizeJun 2023 – Aug 2024 · 1 yr 3 mos

Conducted keyword research to identify traffic growth opportunities and improved rankings within the Brazilian market; localized English keyword strategies into Brazilian Portuguese, ensuring semantic precision and cultural relevance across all search intents; optimized metadata following SEO best practices to increase CTR and organic visibility in Portuguese (Brazil).

AI Trainer | Linguistic & Content Specialist · OutlierJan 2023 – Dec 2025 · 3 yrs

Evaluated, created, and refined text and audio prompts in Brazilian Portuguese, ensuring linguistic accuracy across grammar, vocabulary, spelling, syntax, and idiomatic expressions; applied deep understanding of formal and informal communication styles; produced and reviewed spoken Portuguese content for audio-based AI prompts; analyzed and composed complex content in English; adapted outputs to different writing styles and tones; identified language inconsistencies and provided precise feedback to improve model performance.

SEO Content Manager · PM3Oct 2021 – Jun 2023 · 1 yr 9 mos
SEO Content Analyst · Tropicana Marketing DigitalJul 2020 – Aug 2021 · 1 yr 2 mos
SEO Writer (Contributor) · Editora Globo (TechTudo)Nov 2019 – Dec 2020 · 1 yr 2 mos
SEO Writer · Satsuma LtdaNov 2019 – Dec 2021 · 2 yrs 2 mos

Education

MBA, Digital Strategic Marketing · Federal University of Juiz de Fora2021 – 2022
Bachelor's Degree, Journalism · Federal University of Juiz de Fora2014 – 2019

Certifications and awards

Project Management2030 – 2026
Data Analytics2030 – 2026
Google Analytics 42030 – 2026
Product Marketing2030 – 2026

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