Results-driven Digital Marketing Specialist with hands-on experience managing social media and running paid campaigns across Meta Ads and Google Ads. Skilled in SEO, lead generation, and campaign optimization using metrics such as ROAS, ROI, CTR, CPC, and CPM to improve advertising efficiency and outcomes. Experienced in content planning, audience targeting, and digital brand growth. Manages Meta ad accounts, supports lead generation campaigns, monitors performance, analyzes reports, and optimizes budgets and ad spend based on conversion rate and other key KPIs.

NAZIBA NUSRAT JAHAN Y DIGIT AL MARKETI N

Results-driven Digital Marketing Specialist with hands-on experience managing social media and running paid campaigns across Meta Ads and Google Ads. Skilled in SEO, lead generation, and campaign optimization using metrics such as ROAS, ROI, CTR, CPC, and CPM to improve advertising efficiency and outcomes. Experienced in content planning, audience targeting, and digital brand growth. Manages Meta ad accounts, supports lead generation campaigns, monitors performance, analyzes reports, and optimizes budgets and ad spend based on conversion rate and other key KPIs.

Available to hire

Results-driven Digital Marketing Specialist with hands-on experience managing social media and running paid campaigns across Meta Ads and Google Ads. Skilled in SEO, lead generation, and campaign optimization using metrics such as ROAS, ROI, CTR, CPC, and CPM to improve advertising efficiency and outcomes.

Experienced in content planning, audience targeting, and digital brand growth. Manages Meta ad accounts, supports lead generation campaigns, monitors performance, analyzes reports, and optimizes budgets and ad spend based on conversion rate and other key KPIs.

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Language

English
Fluent
Bengali
Advanced

Work Experience

Digital Marketing Specialist at PxL hut Agency — Remote
June 1, 2024 - February 1, 2026
Managed and optimized digital marketing campaigns across Meta and other digital platforms. Planned and executed social media marketing strategies to increase brand visibility and engagement. Created and managed Facebook and Instagram advertising campaigns aligned to business objectives. Conducted audience research and implemented targeted advertising strategies. Monitored key performance metrics including ROAS, ROI, CTR, CPC, CPM, and conversion rate; analyzed campaign performance and optimized budget allocation to improve advertising efficiency. Managed social media content planning, publishing, and audience engagement, supported lead generation campaigns, and prepared/analyzed campaign performance reports.
Social Media Manager
January 1, 2024 - Present
Planned and executed Facebook & Google Ads campaigns to generate leads and brand awareness. Developed content strategies that improved page engagement. Managed and guided a marketing team to achieve monthly targets. Managed daily social media activities including content planning, post design, and inbox handling. Maintained consistent brand identity through creative visuals and strategic communication. Improved audience engagement through regular interaction and updates.
Marketing Manager at GBC IT
July 24, 2023 - Present
Planned and executed Facebook & Google Ads campaigns to generate leads and brand awareness Developed content strategies that improved page engagement Managed and guided a marketing team to achieve monthly targets
Digital Marketing & SEO Specialist at GBC IT
January 1, 2023 - Present
Planned and executed Facebook & Google Ads campaigns to generate leads and brand awareness. Developed content strategies that improved page engagement. Managed and guided a marketing team to achieve monthly targets. Managed daily social media activities including content planning, post design, and inbox handling. Maintained consistent brand identity through creative visuals and strategic communication. Improved audience engagement through regular interaction and updates.
Marketing Manager & Specialist
January 1, 2023 - Present
Plan and execute Facebook & Google Ads campaigns to generate leads and brand awareness; develop content strategies that improved page engagement; manage and guide a marketing team to achieve monthly targets; manage daily social media activities including content planning, post design, and inbox handling; maintain consistent brand identity through creative visuals and strategic communication.

Education

Master of Economics at Murarichand College
January 1, 2023 - February 6, 2026
Master of Economics at MCC College, Sylhet
January 1, 2025 - February 25, 2026
Preliminary to Master's in Economics at MC College, Sylhet
January 1, 2023 - August 26, 2026

Qualifications

Google Ads
January 11, 2030 - August 26, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other