Communication Manager / Social Media Manager with 6+ years of experience in digital marketing across NGO, e-commerce, and agency sectors, specializing in crafts, culture, and sustainability. Skilled in campaign strategy, content planning, Meta Ads, influencer collaborations, and community management. Open to part-time remote contract work.…

Abhishek Abhishek

Communication Manager / Social Media Manager with 6+ years of experience in digital marketing across NGO, e-commerce, and agency sectors, specializing in crafts, culture, and sustainability. Skilled in campaign strategy, content planning, Meta Ads, influencer collaborations, and community management. Open to part-time remote contract work.…

Available to hire

Communication Manager / Social Media Manager with 6+ years of experience in digital marketing across NGO, e-commerce, and agency sectors, specializing in crafts, culture, and sustainability. Skilled in campaign strategy, content planning, Meta Ads, influencer collaborations, and community management. Open to part-time remote contract work.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Founder & Content Creator at Desi Dastan (Crafts, Culture & Sustainability Platform)
March 1, 2025 - Present
Built an Instagram platform focused on promoting Indian crafts, culture, and sustainability to global audiences; achieved 1,000+ followers with 100K-400K views per month within 30 days; collaborated with artisans and sustainability brands to create authentic content; developed engaging visual storytelling and educational content.
Social Media Manager at All India Artisans and Craftworkers Welfare Association (AIACA)
November 1, 2024 - Present
Lead end-to-end social media strategy for AIACA and Craftmark certification program across Instagram, Facebook, and LinkedIn, managing multiple brand accounts with consistent messaging. Scaled Instagram from 0 to 10,000+ followers in 30 days and achieved 3.2M reach; managed monthly advertising to maximize ROI.
Social Media Manager at Koburg Footwear
August 1, 2023 - October 1, 2024
Developed comprehensive B2C social media strategy generating 27M+ Instagram impressions and growing followers from 500 to 2,000 in 6 months; increased daily product sales from 40 to 200+ units; managed INR 50,000+ monthly ads and built influencer program.
Assistant Social Media Manager at Workfolic (Digital Marketing Agency)
February 1, 2022 - March 1, 2023
Managed social media accounts for 5+ B2C clients in travel and tourism; implemented full-funnel marketing strategies (TOFU, MOFU, BOFU) improving lead generation by 35%; coordinated with designers and writers; prepared monthly performance reports; maintained 100% client retention.

Education

Bachelor of Business Administration (BBA) at Indira Gandhi National Open University (IGNOU), New Delhi
January 1, 2025 - July 3, 2026

Qualifications

Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - July 3, 2026
Meta Social Media Marketing Professional Certificate (In Progress)
January 11, 2030 - July 3, 2026
Advanced Social Media Strategy Specialization
January 11, 2030 - July 3, 2026
AI for Content Creation & Marketing
January 11, 2030 - July 3, 2026

Industry Experience

Non-Profit Organization, Media & Entertainment, Retail, Software & Internet