Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Anthony Chidoro, a creative social strategist focused on organic growth and community-led storytelling in crypto, tech, and consumer innovation. I’ve got 8+ years of experience building organic channels, leading product launch campaigns, and turning complex ideas into engaging content. I’m known for growing from 0→1, using social listening to inform strategy, and building brand trust in technical spaces. In cross-functional partnerships with Product, Design, and Engineering, I help teams craft credible, scalable growth initiatives and compelling narratives that resonate with enterprise and consumer audiences alike.…I’m Anthony Chidoro, a creative social strategist focused on organic growth and community-led storytelling in crypto, tech, and consumer innovation. I’ve got 8+ years of experience building organic channels, leading product launch campaigns, and turning complex ideas into engaging content. I’m known for growing from 0→1, using social listening to inform strategy, and building brand trust in technical spaces. In cross-functional partnerships with Product, Design, and Engineering, I help teams craft credible, scalable growth initiatives and compelling narratives that resonate with enterprise and consumer audiences alike.

Anthony Chidoro

Brand Strategist, Marketing Strategist, Community Manager, +2





I’m Anthony Chidoro, a creative social strategist focused on organic growth and community-led storytelling in crypto, tech, and consumer innovation. I’ve got 8+ years of experience building organic channels, leading product launch campaigns, and turning complex ideas into engaging content. I’m known for growing from 0→1, using social listening to inform strategy, and building brand trust in technical spaces. In cross-functional partnerships with Product, Design, and Engineering, I help teams craft credible, scalable growth initiatives and compelling narratives that resonate with enterprise and consumer audiences alike.…I’m Anthony Chidoro, a creative social strategist focused on organic growth and community-led storytelling in crypto, tech, and consumer innovation. I’ve got 8+ years of experience building organic channels, leading product launch campaigns, and turning complex ideas into engaging content. I’m known for growing from 0→1, using social listening to inform strategy, and building brand trust in technical spaces. In cross-functional partnerships with Product, Design, and Engineering, I help teams craft credible, scalable growth initiatives and compelling narratives that resonate with enterprise and consumer audiences alike.

Available to hire

I’m Anthony Chidoro, a creative social strategist focused on organic growth and community-led storytelling in crypto, tech, and consumer innovation. I’ve got 8+ years of experience building organic channels, leading product launch campaigns, and turning complex ideas into engaging content. I’m known for growing from 0→1, using social listening to inform strategy, and building brand trust in technical spaces.

In cross-functional partnerships with Product, Design, and Engineering, I help teams craft credible, scalable growth initiatives and compelling narratives that resonate with enterprise and consumer audiences alike.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Expert

Work Experience

Head of Organic Social at Block, Inc. (Bitkey)

October 1, 2024 - Present

Led end-to-end organic social strategy, content, and community engagement across X, Instagram, LinkedIn, and YouTube; scaled Bitkey’s organic following by 470%+ in 14 months. Conceived and led the Dark Mode launch, Bitkey’s most successful campaign to date. Drove GTM messaging for feature launches, produced launch assets, wrote copy, and coordinated press outreach. Built YouTube content strategy and partnered with crypto communities to deepen credibility and share of voice. Ghostwrote content and posting strategies for Bitkey’s heads of product and engineering to maintain an active, on-brand presence.

Senior Social Media & Community Manager at Magic Leap

August 1, 2023 - October 1, 2024

Led social strategy and campaign execution for Magic Leap’s BBC StoryWorks partnership, a branded content series highlighting AR’s real-world impact in health, construction, and more. Wrote scripts, contributed to storyboarding, and produced social and YouTube copy. Built B2B enterprise-focused social campaigns showcasing AR use cases across AEC, healthcare, and manufacturing, driving measurable engagement growth. Created content that increased product demo requests by 30% and lifted qualified customer inquiries by 17%. Coordinated cross-functionally with Product and Engineering to ensure technically accurate, accessible content for enterprise buyers.

Corporate Social Marketing Manager at Roblox

April 1, 2021 - June 1, 2022

Led GTM social strategy for branded metaverse experiences (e.g., Nike Land, Alo Yoga, Gucci, Vans World); wrote campaign copy, coordinated with brand partners, and supported PR/press pitches to secure media pickup across fashion and gaming outlets. Nike Land featured immersive mini-games; Alo Yoga brought wellness and meditation to the Roblox platform, positioning Roblox as a cultural destination beyond gaming. Supported avatar-system rebrand and coordinated cross-functional social launches with Product, Communications, and Engineering. Launched Roblox Tech Talks podcast and 'Working at Roblox' blog series to surface internal innovation and strengthen employer brand.

Storytelling & Marketing Instructor at Snap Inc.

June 1, 2022 - July 1, 2023

Designed and led a content storytelling curriculum for 15 Snap Academy students, covering content strategy, brand voice, campaign development, and GTM storytelling using Snap’s product suite. Developed educational programs for students focusing on Engineering, Product, Design, and Storytelling, in collaboration with Next Shift Learning and hosted by Snap Inc.