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I'm a marketing professional based in Sydney with extensive experience in digital marketing in e-commerce and fintech industries on both client and platform sides. I'm currently seeking opportunities in digital marketing and performance marketing roles to apply my knowledge to help companies grow and plan their digital strategies. I'm open to relocating to other cities if opportunities arise.…

Itsawat Paphangkorn

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I'm a marketing professional based in Sydney with extensive experience in digital marketing in e-commerce and fintech industries on both client and platform sides. I'm currently seeking opportunities in digital marketing and performance marketing roles to apply my knowledge to help companies grow and plan their digital strategies. I'm open to relocating to other cities if opportunities arise.…

Available to hire

I’m a marketing professional based in Sydney with extensive experience in digital marketing in e-commerce and fintech industries on both client and platform sides.

I’m currently seeking opportunities in digital marketing and performance marketing roles to apply my knowledge to help companies grow and plan their digital strategies. I’m open to relocating to other cities if opportunities arise.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Paid Media Specialist at Metcash

March 1, 2025 - Present

Work with stakeholders in different states to understand campaign objectives and plan social media campaigns. Set up, optimize, and report on paid social state campaigns for sales in different states to drive sales awareness. Optimize search and PMAX campaigns on Google to drive lower CPA, ROAS, and revenue for IG A online store. Create dashboard on Looker Studio for stakeholders to track and see campaign performance.

Senior Associate Performance Marketing Manager at Traveloka

July 1, 2024 - November 30, 2024

Develop and implement comprehensive display advertising strategies aligned with overall marketing and business objectives for customer acquisition. Lead and execute planning, execution, and optimization of display campaigns across Google Display Network, YouTube, Meta, TikTok, and programmatic networks. Conduct thorough analysis of campaign performance using tools such as Tableau, Google Analytics, and other platforms. Collaborate cross-functionally with product and engineering to resolve client issues and continuously improve performance. Build a testing roadmap to continuously improve campaign effectiveness. Generate regular ROI-focused reports for stakeholders.

Regional Key Accounts Client Solutions Manager at TikTok

September 1, 2021 - May 31, 2024

Analyze clients’ campaign data to offer business insights to clients in fintech and super app verticals such as Grab TH, DAN A, Flip, and SeaBank ID. Onboard and train new clients on TikTok branding and performance ad products for long-term success. Manage and grow post-sale relationships with existing clients by analyzing campaigns and proactively recommending improvements. Grow revenue from existing clients by identifying new revenue opportunities and product upselling. Conduct regular business reviews and collaborate cross-functionally with product and engineering teams to troubleshoot client issues.

Regional Online Marketing Associate at Shopee

August 1, 2018 - September 30, 2021

Conduct regular training for the Thailand Shopee team covering topics such as Facebook campaign setup, audience optimization, and reporting. Optimize campaigns on Facebook, Google, and other online platforms using CRM audience segmentation, bidding strategies, and product tests; initiate and run A/B tests on Facebook and Google campaign settings and creatives to achieve 20% lower cost per result while maintaining scale. Liaise with stakeholders to launch online campaigns in Thailand to help business achieve its target GMV. Research competitors’ online campaign strategies and messages to stay ahead of Thailand’s digital marketing landscape. Evaluate Shopee Thailand’s annual performance by analyzing data to understand market trends and uncover anomalies.