Hi, I’m Maria Milagros Aquino, a marketing leader focused on brand strategy and content direction for luxury travel and hospitality. I have over five years leading brand, content, and creative production for remote, distributed teams, with deep expertise in social media strategy across Instagram, Facebook, and LinkedIn, content calendar ownership, visual storytelling, and campaign performance tracking. I excel at directing external designers, copywriters, and contractors end-to-end, and I embrace AI-powered workflows (ChatGPT, Claude) to accelerate content production, briefing, and analysis. I’m bilingual (English/Spanish) and comfortable operating across multiple time zones with full autonomy.

Maria Milagros Aquino

Hi, I’m Maria Milagros Aquino, a marketing leader focused on brand strategy and content direction for luxury travel and hospitality. I have over five years leading brand, content, and creative production for remote, distributed teams, with deep expertise in social media strategy across Instagram, Facebook, and LinkedIn, content calendar ownership, visual storytelling, and campaign performance tracking. I excel at directing external designers, copywriters, and contractors end-to-end, and I embrace AI-powered workflows (ChatGPT, Claude) to accelerate content production, briefing, and analysis. I’m bilingual (English/Spanish) and comfortable operating across multiple time zones with full autonomy.

Available to hire

Hi, I’m Maria Milagros Aquino, a marketing leader focused on brand strategy and content direction for luxury travel and hospitality. I have over five years leading brand, content, and creative production for remote, distributed teams, with deep expertise in social media strategy across Instagram, Facebook, and LinkedIn, content calendar ownership, visual storytelling, and campaign performance tracking.

I excel at directing external designers, copywriters, and contractors end-to-end, and I embrace AI-powered workflows (ChatGPT, Claude) to accelerate content production, briefing, and analysis. I’m bilingual (English/Spanish) and comfortable operating across multiple time zones with full autonomy.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Social Media Marketing Coordinator at The Trusty Handyman
January 1, 2025 - Present
At The Trusty Handyman, I focused on creating compelling social media content and developing storytelling campaigns to enhance brand engagement. My role involved designing a monthly social media calendar and drafting emails to ensure cohesive communication.
Art Director & Graphic Designer at Lugos Travel
January 1, 2022 - January 1, 2026
I motivated and supported all creative staff, which resulted in excellent work flow and productivity. My efforts also contributed to achieving high customer satisfaction rates by providing top-notch customer service and creative work. Additionally, I assisted with all aspects of the creative process, including copywriting, design, and execution. I also conducted research on trends and provided creative input on color and design.
Copywriter at Agencia Zentella
January 1, 2021 - January 1, 2024
I motivated and supported the creative staff, leading to excellent work flow and productivity and contributing to high customer satisfaction. Additionally, I assisted with copywriting and design and provided input on trends and color.
Community Manager at Lalo Agency
January 1, 2020 - January 1, 2020
Create art guidelines, organize monthly Instagram calendar, write compelling content, analyze post-performance, and engage with the brand audience.
Marketing Coordinator at Distrialimentos del Centro
January 1, 2020 - January 1, 2020
Designing captivating website layouts, engaging product sheet designs, and managing monthly content calendars, social media marketing strategies, and ad budgets. Creating creative marketing campaigns, analyzing campaign impact using data, and designing monthly newsletter calendars.
Social Media Marketing Manager at The Trusty Handyman
October 1, 2025 - Present
Own and execute the full social media content calendar across Instagram and Facebook, ensuring consistent, on-brand publishing aligned with brand voice and business objectives. Create platform-native copy and visual assets tailored to each channel format, driving a 30% increase in engagement within six months. Produce and optimize short-form video content for Instagram Reels and Facebook, implementing data-backed creative decisions. Manage daily community interactions to strengthen audience relationships, trust, and brand loyalty. Track weekly KPIs and translate performance data into actionable content improvements; report insights to stakeholders. Coordinate with external designers to deliver multimedia campaign assets on deadline and within brand standards.
Creative Director & Graphic Designer at Lugos Travel
July 1, 2023 - February 1, 2026
Led end-to-end creative production for social media campaigns across Instagram, Facebook, and LinkedIn, with a strong focus on visual storytelling and brand consistency for a travel brand audience. Directed content ideation and production cycles, from briefing to delivery, increasing campaign engagement by 25% through strategic creative development. Designed and edited visual assets and short-form video content using Adobe Creative Suite, maintaining premium brand standards across all digital touchpoints. Built structured content workflows and creative briefs that streamlined team output, reduced revision cycles, and enabled scalable content production. Ensured brand consistency across all social media, campaign, and evergreen content, establishing a cohesive visual identity across platforms. Managed relationships with external creative contributors, overseeing quality, timelines, and brand alignment.
Community Manager at Lalo Agency
August 1, 2021 - September 1, 2021
Curated, scheduled, and published Instagram content, increasing engagement by 18% within the first month through an intentional content strategy. Established visual posting guidelines to ensure consistency and brand coherence across all content. Analyzed platform performance metrics to identify top-performing content formats and inform ongoing strategy recommendations.
Marketing Coordinator at Distrialimentos del Centro
March 1, 2021 - August 1, 2021
Managed content planning and social media strategy to support brand growth objectives across digital channels. Coordinated asset production with external suppliers, ensuring timely delivery and brand alignment. Designed website layouts and product sheets that reflected the company's brand identity. Generated campaign performance reports for stakeholder review, communicating results and recommendations.

Education

Bachelor's degree in Marketing at Universidad Tecnológica del Centro
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Travel & Hospitality