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Social media and brand content professional with hands-on experience delivering integrated marketing campaigns across European markets, spanning campaign planning, influencer partnerships and community management. Managed influencer relationships and online community, turning customer feedback and performance data into actionable content recommendations. Backed by an MSc in International Business researching consumer behaviour on Instagram, with practical creative production skills across Figma, Adobe and CapCut, and confident use of AI tools to support content planning and workflow efficiency. Comfortable acting as a central point of contact across markets while respecting local team ownership.…Social media and brand content professional with hands-on experience delivering integrated marketing campaigns across European markets, spanning campaign planning, influencer partnerships and community management. Managed influencer relationships and online community, turning customer feedback and performance data into actionable content recommendations. Backed by an MSc in International Business researching consumer behaviour on Instagram, with practical creative production skills across Figma, Adobe and CapCut, and confident use of AI tools to support content planning and workflow efficiency. Comfortable acting as a central point of contact across markets while respecting local team ownership.

Ray Ruan

Digital Marketer, Social Media Manager, Community Manager, +3

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Social media and brand content professional with hands-on experience delivering integrated marketing campaigns across European markets, spanning campaign planning, influencer partnerships and community management. Managed influencer relationships and online community, turning customer feedback and performance data into actionable content recommendations. Backed by an MSc in International Business researching consumer behaviour on Instagram, with practical creative production skills across Figma, Adobe and CapCut, and confident use of AI tools to support content planning and workflow efficiency. Comfortable acting as a central point of contact across markets while respecting local team ownership.…Social media and brand content professional with hands-on experience delivering integrated marketing campaigns across European markets, spanning campaign planning, influencer partnerships and community management. Managed influencer relationships and online community, turning customer feedback and performance data into actionable content recommendations. Backed by an MSc in International Business researching consumer behaviour on Instagram, with practical creative production skills across Figma, Adobe and CapCut, and confident use of AI tools to support content planning and workflow efficiency. Comfortable acting as a central point of contact across markets while respecting local team ownership.

Available to hire

Social media and brand content professional with hands-on experience delivering integrated marketing campaigns across European markets, spanning campaign planning, influencer partnerships and community management. Managed influencer relationships and online community, turning customer feedback and performance data into actionable content recommendations.

Backed by an MSc in International Business researching consumer behaviour on Instagram, with practical creative production skills across Figma, Adobe and CapCut, and confident use of AI tools to support content planning and workflow efficiency. Comfortable acting as a central point of contact across markets while respecting local team ownership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

Work Experience

Experience Digital Marketer at TENWAYS

April 1, 2025 - November 30, 2025

Supported content planning and execution for integrated marketing campaigns across European markets, developing campaign proposals and coordinating delivery to keep brand messaging consistent across markets. Managed influencer campaigns through agency partnerships including briefing, product seeding, content approval and affiliate programme coordination. Grew and engaged a 17,000+ member online community by identifying KOCs and encouraging user-generated content, analysing social and review-platform feedback to produce actionable recommendations. Managed the main Instagram channel (@tenways_ebike) and reported performance to optimise future content.

Social Media Marketing Intern at MOGU Inc / MOGUJIE

July 1, 2022 - September 30, 2022

Created digital content for website and social media channels, supporting SEO optimisation to grow organic brand visibility. Assisted with digital marketing campaigns through content planning, copywriting and community engagement across Instagram and Discord. Planned interactive online campaigns to encourage audience participation and strengthen community engagement. Coordinated creator partnerships (60+ creators via agency partnerships), including campaign briefs, product seeding, content approvals and affiliate programme support. Collected and analysed customer feedback across social and review platforms to identify issues and improve campaigns and customer experience.

Social Media Marketing Intern at MOGUJIE | Hangzhou, China

November 1, 2021 - Present

Content & SEO: created digital content for website and social media channels while supporting SEO optimisation and online brand visibility. Campaign support: assisted digital marketing campaigns through content planning, copywriting and community engagement across Instagram and Discord. Community engagement: planned interactive online campaigns to encourage audience participation and strengthen community engagement.

Social Media Marketing Intern at IWC Schaffhausen (via exhibition role)

November 1, 2021 - Present

Provided bilingual brand and customer support during exhibition activities, with communication tailored to different customer segments.

Brand Communication / Customer Engagement (Exhibition Support) at China International Expo (Shanghai)

November 1, 2021 - Present

Supported exhibitor onboarding, booth operations and logistics coordination to ensure smooth delivery of exhibition activities. Represented IWC Schaffhausen, introducing brand heritage and product portfolio while tailoring communication to different customer groups. Provided bilingual support for international exhibitors and visitors to facilitate cross-cultural communication and deliver a premium customer experience.

Social Media Operation Specialist at TENWAYS (Shenzhen, China)

September 1, 2019 - June 30, 2023

Supported social media operations and campaign delivery, contributing to content planning, execution and reporting to improve audience engagement and brand visibility.