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I'm a dedicated UI/UX designer who understands the nuances of e-commerce and the importance of a strong visual identity. I specialize in long-term partnerships with clients who want to elevate their digital presence and drive measurable results. With years of hands-on experience, I bring: • Deep expertise in e-commerce UX best practices, obtained through extensive study of Baymard Institute research and real-world application. • Proficiency in industry-leading design tools including Adobe Illustrator and Figma, ensuring seamless workflows and high-fidelity prototypes. • A passion for crafting and evolving visual identities, helping brands stand out and connect with their target audience. • A collaborative, user-centered approach—from research and wireframing to polished UI and ongoing optimization. Whether you need a full e-commerce redesign, or a fresh visual direction, I’m committed to delivering solutions that are both beautiful and conversion-focused.…I'm a dedicated UI/UX designer who understands the nuances of e-commerce and the importance of a strong visual identity. I specialize in long-term partnerships with clients who want to elevate their digital presence and drive measurable results. With years of hands-on experience, I bring: • Deep expertise in e-commerce UX best practices, obtained through extensive study of Baymard Institute research and real-world application. • Proficiency in industry-leading design tools including Adobe Illustrator and Figma, ensuring seamless workflows and high-fidelity prototypes. • A passion for crafting and evolving visual identities, helping brands stand out and connect with their target audience. • A collaborative, user-centered approach—from research and wireframing to polished UI and ongoing optimization. Whether you need a full e-commerce redesign, or a fresh visual direction, I’m committed to delivering solutions that are both beautiful and conversion-focused.

Iulian Lupu

UI Designer, UX Designer, Brand Designer

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I'm a dedicated UI/UX designer who understands the nuances of e-commerce and the importance of a strong visual identity. I specialize in long-term partnerships with clients who want to elevate their digital presence and drive measurable results. With years of hands-on experience, I bring: • Deep expertise in e-commerce UX best practices, obtained through extensive study of Baymard Institute research and real-world application. • Proficiency in industry-leading design tools including Adobe Illustrator and Figma, ensuring seamless workflows and high-fidelity prototypes. • A passion for crafting and evolving visual identities, helping brands stand out and connect with their target audience. • A collaborative, user-centered approach—from research and wireframing to polished UI and ongoing optimization. Whether you need a full e-commerce redesign, or a fresh visual direction, I’m committed to delivering solutions that are both beautiful and conversion-focused.…I'm a dedicated UI/UX designer who understands the nuances of e-commerce and the importance of a strong visual identity. I specialize in long-term partnerships with clients who want to elevate their digital presence and drive measurable results. With years of hands-on experience, I bring: • Deep expertise in e-commerce UX best practices, obtained through extensive study of Baymard Institute research and real-world application. • Proficiency in industry-leading design tools including Adobe Illustrator and Figma, ensuring seamless workflows and high-fidelity prototypes. • A passion for crafting and evolving visual identities, helping brands stand out and connect with their target audience. • A collaborative, user-centered approach—from research and wireframing to polished UI and ongoing optimization. Whether you need a full e-commerce redesign, or a fresh visual direction, I’m committed to delivering solutions that are both beautiful and conversion-focused.

Available to hire

I’m a dedicated UI/UX designer who understands the nuances of e-commerce and the importance of a strong visual identity. I specialize in long-term partnerships with clients who want to elevate their digital presence and drive measurable results.

With years of hands-on experience, I bring:
• Deep expertise in e-commerce UX best practices, obtained through extensive study of Baymard Institute research and real-world application.
• Proficiency in industry-leading design tools including Adobe Illustrator and Figma, ensuring seamless workflows and high-fidelity prototypes.
• A passion for crafting and evolving visual identities, helping brands stand out and connect with their target audience.
• A collaborative, user-centered approach—from research and wireframing to polished UI and ongoing optimization.

Whether you need a full e-commerce redesign, or a fresh visual direction, I’m committed to delivering solutions that are both beautiful and conversion-focused.