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I specialize in digital marketing, performance marketing, social media marketing, paid advertising, SEO and content marketing. I am fluent in German (C2) and English (C2), with broad digital marketing and social media experience, SEO, Google Analytics, Google Ads, Meta Ads, copywriting and blogging, and I take responsibility to help deliver perfect results. I have worked with German and Swiss companies and clients and I am very knowledgeable about SEO and SEM and social media for companies in the DACH region. I also use Scrum methodology and agile work processes to drive effective campaigns.…I specialize in digital marketing, performance marketing, social media marketing, paid advertising, SEO and content marketing. I am fluent in German (C2) and English (C2), with broad digital marketing and social media experience, SEO, Google Analytics, Google Ads, Meta Ads, copywriting and blogging, and I take responsibility to help deliver perfect results. I have worked with German and Swiss companies and clients and I am very knowledgeable about SEO and SEM and social media for companies in the DACH region. I also use Scrum methodology and agile work processes to drive effective campaigns.

Ivana Vasileva

Performance Marketer, Digital Marketer, SEO Expert, +3

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I specialize in digital marketing, performance marketing, social media marketing, paid advertising, SEO and content marketing. I am fluent in German (C2) and English (C2), with broad digital marketing and social media experience, SEO, Google Analytics, Google Ads, Meta Ads, copywriting and blogging, and I take responsibility to help deliver perfect results. I have worked with German and Swiss companies and clients and I am very knowledgeable about SEO and SEM and social media for companies in the DACH region. I also use Scrum methodology and agile work processes to drive effective campaigns.…I specialize in digital marketing, performance marketing, social media marketing, paid advertising, SEO and content marketing. I am fluent in German (C2) and English (C2), with broad digital marketing and social media experience, SEO, Google Analytics, Google Ads, Meta Ads, copywriting and blogging, and I take responsibility to help deliver perfect results. I have worked with German and Swiss companies and clients and I am very knowledgeable about SEO and SEM and social media for companies in the DACH region. I also use Scrum methodology and agile work processes to drive effective campaigns.

Available to hire

I specialize in digital marketing, performance marketing, social media marketing, paid advertising, SEO and content marketing. I am fluent in German (C2) and English (C2), with broad digital marketing and social media experience, SEO, Google Analytics, Google Ads, Meta Ads, copywriting and blogging, and I take responsibility to help deliver perfect results.

I have worked with German and Swiss companies and clients and I am very knowledgeable about SEO and SEM and social media for companies in the DACH region. I also use Scrum methodology and agile work processes to drive effective campaigns.

Skills

Experience Level

Expert

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Expert

Expert

Expert

Expert

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Language

Bulgarian

Fluent

German

Fluent

English

Fluent

Work Experience

Digital Marketing Spezialist - Meta and Google Ads at Ototon

January 10, 2020 - June 28, 2020

Meta Ads -Strategies, setting up advertising campaigns, creating creatives/visuals, generating copies, A/B testing Google Ads competitor research, keyword research, budget allocation, selecting the right campaign type and campaign objective, writing

Milveo Agency at Performance Marketing Specialist (Google Ads)

August 26, 2020 - December 21, 2020

Elaboration of a comprehensive marketing strategy for paid advertising (Google Ads) in the field of E-Commerce

Performance Marketing Manager (Meta Ads, TikTok Ads, Pinterest Ads) at Medialabel

January 25, 2023 - May 20, 2024

Development and scaling of Meta Ads (Facebook & Instagram), TikTok, and Pinterest Ads

Performance Marketing Manager (Google Ads) at 11Teamsports

October 10, 2024 - June 16, 2025

Creation, optimization, and scaling of Google Search, Shopping, Performance Max (PMax), Display, Demand Gen, and YouTube Ads Development of performance-driven campaign strategies across various product categories A/B testing of ad copy, landing pages, and bidding strategies Implementation and optimization of PMax campaigns to automate performance growth Retargeting campaigns to re-engage potential buyers Continuous analysis and optimization of ROAS, CTR, CPC, and conversion rates