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Hi, I’m Ivana Natasha, a growth marketing and social strategist with 9+ years of experience driving social, content, and integrated marketing campaigns across Southeast Asia, including Indonesia. I translate market insights into campaigns that build brand awareness, engagement, and audience growth, delivering measurable commercial impact through social media, influencer partnerships, and locally tailored campaigns. I lead end-to-end campaigns across APAC markets, develop scalable content frameworks, and optimise performance to drive revenue. I excel at cross-functional collaboration, adapting campaigns to diverse cultural contexts, and turning data into compelling storytelling that resonates with local audiences.…Hi, I’m Ivana Natasha, a growth marketing and social strategist with 9+ years of experience driving social, content, and integrated marketing campaigns across Southeast Asia, including Indonesia. I translate market insights into campaigns that build brand awareness, engagement, and audience growth, delivering measurable commercial impact through social media, influencer partnerships, and locally tailored campaigns. I lead end-to-end campaigns across APAC markets, develop scalable content frameworks, and optimise performance to drive revenue. I excel at cross-functional collaboration, adapting campaigns to diverse cultural contexts, and turning data into compelling storytelling that resonates with local audiences.

Ivana Natasha

Growth Marketer, Marketing Strategist, Social Media Manager, +3

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Hi, I’m Ivana Natasha, a growth marketing and social strategist with 9+ years of experience driving social, content, and integrated marketing campaigns across Southeast Asia, including Indonesia. I translate market insights into campaigns that build brand awareness, engagement, and audience growth, delivering measurable commercial impact through social media, influencer partnerships, and locally tailored campaigns. I lead end-to-end campaigns across APAC markets, develop scalable content frameworks, and optimise performance to drive revenue. I excel at cross-functional collaboration, adapting campaigns to diverse cultural contexts, and turning data into compelling storytelling that resonates with local audiences.…Hi, I’m Ivana Natasha, a growth marketing and social strategist with 9+ years of experience driving social, content, and integrated marketing campaigns across Southeast Asia, including Indonesia. I translate market insights into campaigns that build brand awareness, engagement, and audience growth, delivering measurable commercial impact through social media, influencer partnerships, and locally tailored campaigns. I lead end-to-end campaigns across APAC markets, develop scalable content frameworks, and optimise performance to drive revenue. I excel at cross-functional collaboration, adapting campaigns to diverse cultural contexts, and turning data into compelling storytelling that resonates with local audiences.

Available to hire

Hi, I’m Ivana Natasha, a growth marketing and social strategist with 9+ years of experience driving social, content, and integrated marketing campaigns across Southeast Asia, including Indonesia. I translate market insights into campaigns that build brand awareness, engagement, and audience growth, delivering measurable commercial impact through social media, influencer partnerships, and locally tailored campaigns.

I lead end-to-end campaigns across APAC markets, develop scalable content frameworks, and optimise performance to drive revenue. I excel at cross-functional collaboration, adapting campaigns to diverse cultural contexts, and turning data into compelling storytelling that resonates with local audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Indonesian

Advanced

Work Experience

Associate Content Marketing Manager – Southeast Asia at Kindred Society

August 1, 2023 - Present

Led end-to-end social and content-led campaigns across Indonesia, Singapore, and Malaysia; developed campaign strategies from concept to execution and optimisation; managed influencer partnerships to expand reach; delivered a campaign generating IDR 1B+ in revenue; localised narratives for Indonesian audiences to improve relevance and engagement.

Senior Content Marketing Manager at Truly Enamoured Company

June 1, 2022 - August 1, 2023

Supported regional marketing strategy development by translating market insights into social-first campaigns across APAC; localised global brand positioning for SEA markets; planned and implemented social campaigns across platforms; collaborated with performance marketing teams on paid campaigns, creative optimisation, and audience targeting; analysed campaign performance and optimised strategies for reach, engagement, and growth.

Fashion Marketing & Content Associate Marketing Executive (Former Marketing Intern) – Professional Products Division at Baby Axioo

April 1, 2018 - January 1, 2022

Developed social media content strategies to increase brand visibility; grew Instagram followers from 20K to 60K through content planning and community engagement; created visual content and social campaigns with design teams; coordinated KOL/influencer partnerships; adapted campaigns to Indonesian cultural trends to improve engagement and local relevance; supported product launches and events.

Social Media & Content Executive (Former Marketing Intern) at Duma Official

September 1, 2016 - March 1, 2018

Developed social media content strategies to increase brand visibility and audience engagement; grew Instagram followers; coordinated KOL/influencer partnerships; adapted campaigns to Indonesian cultural trends; supported brand events and PR activations; localized campaigns for Indonesia.

Marketing Strategy & Planning / Social Media & Growth Marketing / Brand Campaigns & User Acquisition / Influencer & Partnership Marketing / Market Localisation (Indonesia & SEA) at L'Oréal Indonesia

August 1, 2015 - August 1, 2016

Led marketing strategy & planning; managed social media & growth marketing; executed influencer & partnership programs; localised campaigns for Indonesia & SEA; cross-functional stakeholder management; performance marketing; content creation.

Associate Content Marketing Manager – Southeast Asia at Kindred Society Company

August 1, 2023 - Present

Supports regional marketing strategy development by translating market insights into social-first campaigns across APAC markets; translates global brand positioning into locally relevant campaigns; plans and implements social-first campaigns across platforms; collaborates with performance marketing teams on paid campaigns, creative optimisation, and audience targeting; analyses campaign performance and optimises strategies to improve reach, engagement, and growth; works with cross-functional teams and stakeholders across multiple markets to align on marketing initiatives.

Content Marketing Manager at Truly Enamoured Company

June 1, 2022 - August 31, 2023

Supports regional marketing strategy development by translating market insights into social-first campaigns across APAC markets; translates global brand positioning into locally relevant campaigns across Southeast Asia; plans and implements social-first campaigns across platforms (LinkedIn, Instagram, short-form video); collaborates with performance marketing teams on paid campaigns, creative optimisation, and audience targeting; analyses campaign performance and optimises strategies to improve reach, engagement, and growth; works with cross-functional teams and stakeholders across multiple markets to align on marketing initiatives.

Fashion Marketing & Content Associate Marketing Executive (Former Marketing Intern) – Professional Products Division at Baby Axioo Company

April 1, 2018 - January 1, 2022

Developed social media content strategies to increase brand visibility and audience engagement; grew Instagram followers from 20K to 60K through content planning and community engagement; created visual content and social campaigns with design teams; coordinated KOL and influencer partnerships to expand brand reach; adapted campaigns to Indonesian cultural trends and audience behaviours to improve engagement; supported product launches and integrated campaigns with agencies, PR teams, and internal stakeholders; localised global marketing campaigns for Indonesia market; assisted in brand events, PR activations, and industry partnerships.

Marketing & Content Strategy Lead at L'Oreal Indonesia

August 1, 2015 - August 1, 2016

Led marketing strategy & planning, social media & growth marketing, brand campaigns & user acquisition, and influencer & partnership marketing; drove market localisation for Indonesia & SEA; collaborated on performance marketing, data analysis & campaign optimisation; managed cross-functional and regional stakeholders; produced content across platforms using Adobe Creative Suite, Canva, CapCut; analysed data via Google Analytics, Meta Business Suite, and LinkedIn Analytics; oversaw content & social planning (Loomly, Planoly, Sprout Social) and project management (Trello, ClickUp); leveraged AI tools (ChatGPT, Sora, Claude, Gemini, Nano Banana, Perplexity) to augment campaigns.